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Frontrunners or Copycats? (Record no. 88333)

MARC details
000 -LEADER
fixed length control field 04802nam a22005053i 4500
001 - CONTROL NUMBER
control field EBC3400817
003 - CONTROL NUMBER IDENTIFIER
control field MiAaPQ
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240729125445.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240724s2005 xx o ||||0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788763099639
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9788763001359
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC3400817
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL3400817
035 ## - SYSTEM CONTROL NUMBER
System control number (CaPaEBR)ebr10465584
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)774280285
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.32.F76 2005
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Tufte, B.
245 10 - TITLE STATEMENT
Title Frontrunners or Copycats?
250 ## - EDITION STATEMENT
Edition statement 1st ed.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Frederiksberg :
Name of producer, publisher, distributor, manufacturer Copenhagen Business School Press,
Date of production, publication, distribution, manufacture, or copyright notice 2005.
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2005.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (172 pages)
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Frontrunners or Copycats? -- Table of contents -- Preface -- Introduction Frontrunners or Copycats? -- 1 Understanding and Theorizing Modern Childhood in Denmark: Tendencies and Challenges -- Children and the welfare state: From private to shared responsibility -- Children as political subjects -- The 'schoolification' of children -- Institutionalized individualization and individualized institutionalization -- New 'ideals of normality' -- The competent child as compulsive idea -- Persisting ambiguities in modern childhood -- References -- 2 Children as Innovators and Opinion Leaders -- Background -- The Theory of Diffusion of Innovations -- Social influence -- Innovators and opinion leaders -- Opinion leadership and innovators among children -- Overlap among innovators -- Overlap among opinion leadership -- From where do children get information about new products? -- Conclusion and further research questions -- References -- 3 Children, TV Advertising and the Law - Internal and External Perspectives -- The problem -- The internal and external perspective of the law -- The applicable Swedish law concerning children and TV advertising -- An external view of the relevant legislation - the power of children to act -- Conclusions -- References -- 4 Young People and Consumption: Commonalities and Differences in the Construction of Identities -- Consumption and young people's identities -- Reasons for buying particular things -- Consumption and transactions between children and parents -- Conclusion -- References -- 5 Children and Promotion: The Role of Advertising and Marketing in Innovation -- Advertising to children and innovation -- Changing media -- In summary… -- Advertising in schools -- Dental health/diet/obesity -- What's on? -- Understanding intent -- Effects and influence -- Types of advertising -- Junk food! -- Celebrity endorsement.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note Approaching the subject -- References -- 6 Children's and Adolescents' Use of the Internet - with Focus on Tweens -- What is the Internet? -- International research -- Tweens -- What is the definition of 'tweens'? -- Tweens' use of the Internet -- Concerns about the Internet -- Tweens - between media and consumption -- References -- 7 The Invention of the Child Consumer: What is at Stake for Marketing Practice and Research? -- Introduction: The child as a target for marketing management -- Part I - The progressive connection of children with consumption -- Part II - Children's consumerism: The new frontier of managerial practice? -- Conclusion: Towards a transformational agenda for marketing management and research -- References -- 8 Children as Change Agents in the Pursuit of the Competencies of theFuture -- Prelude -- Background and purpose -- Why this interest from a toy company? -- Results from LEGO Research among children -- Freedom, responsibility and performance -- Postlude -- References.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on publisher supplied metadata and other sources.
590 ## - LOCAL NOTE (RLIN)
Local note Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Child consumers -- Congresses.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Young consumers -- Congresses.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Children -- Economic conditions -- Congresses.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Teenagers -- Economic conditions -- Congresses.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising and children -- Congresses.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising and youth -- Congresses.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rasmussen, J.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Christensen, L.B.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
Main entry heading Tufte, B.
Title Frontrunners or Copycats?
Place, publisher, and date of publication Frederiksberg : Copenhagen Business School Press,c2005
International Standard Book Number 9788763001359
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN)
Corporate name or jurisdiction name as entry element ProQuest (Firm)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=3400817">https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=3400817</a>
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