Presentation Planning and Media Relations for the Pharmaceutical Industry. (Record no. 7579)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 05497nam a22004813i 4500 |
| 001 - CONTROL NUMBER | |
| control field | EBC5631793 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MiAaPQ |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240724113517.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240724s2018 xx o ||||0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781351773140 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781138708570 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (MiAaPQ)EBC5631793 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Au-PeEL)EBL5631793 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)1082978300 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MiAaPQ |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | MiAaPQ |
| Modifying agency | MiAaPQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF6161.D7 .L537 2018 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.452024615 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lidstone, John. |
| 245 10 - TITLE STATEMENT | |
| Title | Presentation Planning and Media Relations for the Pharmaceutical Industry. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Oxford : |
| Name of producer, publisher, distributor, manufacturer | Taylor & Francis Group, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2018. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (164 pages) |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 490 1# - SERIES STATEMENT | |
| Series statement | Routledge Revivals Series |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Cover -- Half Title -- Title -- Copyright -- Contents -- List of figures -- Preface -- Acknowledgements -- Part I Preparing and Delivering Formal Presentations -- Introduction to Part I -- 1 Learning and Communication -- Communication objectives -- The main problems in communication -- The importance of values -- The message being transmitted -- The filters through which the message passes -- Methods of communication -- The environment -- How can we communicate more effectively? -- Points to remember -- The listeners' point of view -- 2 Preparing your Presentation -- What should you prepare? -- Studying your audience -- Title -- Structure -- Preparing your notes -- Assembling your notes -- Preparing yourself -- Speaking to foreign and mixed audiences -- Preparing a speech in note form -- Dos and don'ts for speakers -- 3 Beginning your Presentation -- Your three objectives and how to achieve them -- Conclusion -- 4 Conducting your Presentation -- Your four objectives and how to achieve them -- Dealing with questions -- 5 Ending your Presentation -- Your objectives at the end -- Asking for action -- Closing techniques -- Conclusion -- 6 Using Visual Aids -- Characteristics of good visual aids -- Types of visual aid -- Approaches to different media -- Size -- Colour -- Legibility -- Numbers, statistics and financial data -- Dos and don'ts -- Summary -- 7 Video Conferencing -- Technical factors -- Social skills -- An example of video conferencing facilities -- Conclusion -- Appendix to Part I Audio-Visual Projection -- Room facilities -- Seating plan and screen type -- Screen and image size -- Two-image presentations -- Loudspeaker location -- Projector location -- Part II Handling the Media -- Introduction to Part II -- 8 Facing the Media -- Factors in favour -- Factors against -- Co-operating with the media -- 9 Dealing with the Press. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The conventions -- Avoiding misrepresentation -- Features for publication -- Some real- life case studies -- Dealing with the press: a checklist -- 10 Preparing for a Television Interview -- Deciding to do the interview -- Gathering information from the media -- Preparing yourself -- Anticipating the interviewer's approach -- Dress and appearance -- Dealing with crisis -- 11 The Day of the Interview -- Getting to the television studio -- What to expect -- Who does what -- Your notes -- Voice test -- Nerves -- Verbal behaviour on camera -- Physical behaviour on camera -- Some teletips -- 12 Handling the Television Interview -- Exploiting silence -- Dealing with questions -- Developing a positive approach -- Verbal style -- Mannerisms -- Some more teletips -- Self-assessment -- Different types of television interview -- 13 Preparing for and Handling a Radio Interview -- Differences between radio and television -- Know your audience -- Preparing for a radio interview -- Handling the radio interview -- Types of radio interview -- Five tips for radio interviewees -- 14 Guidelines for Media Interviews -- Legal guidelines for radio and television interviews -- Robin Day's Code for television interviewers -- Fourteen ways to deal with the press -- Talking to reporters: a glossary of terms -- Complaints -- Final checklist -- Appendix to Part II Training in Media Relations -- External courses -- Individual tuition -- An in-house programme -- How to structure a company programme -- Media perception questionnaire -- References and Recommended Reading -- Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This title was first published in 2003. Presenting information is a vital part of the job of both the medical director and other senior executives in the pharmaceutical industry, and yet the majority receive no training for this. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Description based on publisher supplied metadata and other sources. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising-Drugs-Planning. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Television advertising-Planning. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Teleconferencing-Planning. |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Lidstone, John |
| Title | Presentation Planning and Media Relations for the Pharmaceutical Industry |
| Place, publisher, and date of publication | Oxford : Taylor & Francis Group,c2018 |
| International Standard Book Number | 9781138708570 |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) | |
| Corporate name or jurisdiction name as entry element | ProQuest (Firm) |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Routledge Revivals Series |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=5631793">https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=5631793</a> |
| Public note | Click to View |
No items available.