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Customer Relations. (Record no. 59823)

MARC details
000 -LEADER
fixed length control field 05410nam a22004573i 4500
001 - CONTROL NUMBER
control field EBC3018695
003 - CONTROL NUMBER IDENTIFIER
control field MiAaPQ
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240729124106.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240724s2010 xx o ||||0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781617613692
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781617612107
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC3018695
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL3018695
035 ## - SYSTEM CONTROL NUMBER
System control number (CaPaEBR)ebr10661633
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)835981066
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.5 -- .C835 2011eb
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/12
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Farkas, Victoria J.
245 10 - TITLE STATEMENT
Title Customer Relations.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer Nova Science Publishers, Incorporated,
Date of production, publication, distribution, manufacture, or copyright notice 2010.
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2021.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (173 pages)
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Intro -- Contents -- Preface -- Alan P. Fiske's Relational Models Framework: Applications to Customers' Relationships with Service Marketers -- Abstract -- I. Introduction -- II. Fiske's Relational Models Framework -- III. The Authority Ranking (AR) Relational Model -- IV. Relational Models Implemented in Marketer-Consumer Interactions -- 4.0. Overview of Section IV -- 4.1. The Communal Sharing (CS) Relational Model -- 4.2. The Equality Matching (EM) Relational Model -- 4.3. The Market Pricing (MP) Relational Model -- 4.4. The Asocial (AS) Relational Model -- V. The Personality-Relatedness and Reciprocity (PRR) Relational Framework -- Conclusion -- References -- Measuring Corporate CRM Strategy: Its Model, Methodology and Application -- Abstract -- 1. Introduction -- 2. Theoretical Background -- 2.1. Theoretical Frameworks for Evaluating Corporate Business Performance -- 2.2. Requirements of Performance Measurement Framework -- 3. CRM Assessment Model: CRM Scorecard -- 3.1. Models for CRM Assessment -- 3.2. CRM Scorecard -- Organizational Performance -- Customer Experience -- CRM Process Strategy -- Infrastructure -- 4. Measures for CRM Assessment -- 4.1. Characteristics of CRM Measures -- 4.2. Measures in CRM Scorecard -- 5. Methodology for CRM Assessment -- 5.1. CRM Diagnostic Process -- Considering Industrial / Corporate Characteristics -- Selecting Evaluative Factors -- Weighting Evaluative Factors -- Assigning the Representatives for Evaluative Factors -- Adopting Measures and Methods -- Undertaking Diagnosis -- Evaluating and Reporting -- 5.2. Measurement Scale and Scoring Criteria -- 6. Business Cases -- 6.1. Starting Point of CRM -- See the Unseen Customer Group -- Escape from the Bureaucracy -- 6.2. Realignment of CRM Strategy -- Employee Satisfaction, the Origin of Customer Satisfaction.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note Mark a New Era in Manufacturer's CRM Strategy -- Conclusion -- Acknowledgments -- References -- Inter-Organizational Social Capital As Relationship Investments. an Empirical Investigation of the Effects on Customers' Relationship Satisfaction -- Abstract -- Theory -- Hypotheses -- Method -- Research Design and Sample -- Measures -- Test of Hypotheses and Results -- Conclusion -- References -- Customer Value Analysis: A Two-Stage Data Mining Approach -- Abstract -- 1. Introduction -- 2. Literature Review -- 2.1. Customer Value -- 2.1.1. Customer Perceived Value -- 2.1.2. Customer Contribution Value -- 2.2. Data Mining -- 2.2.1. The Data Mining Process -- 2.2.2. Association Rules -- 2.2.3. Decision Trees -- 3. Research Methodology -- 3.1. The Case Company -- 3.2. Data Pre-Processing -- 3.3. The Prediction Models -- 3.4. Evaluation Methods -- 4. Experimental Results -- 4.1. Decision Trees -- 4.2. Decision Trees + Decision Trees -- 4.3. Association Rules + Decision Trees -- 4.4. Comparisons and Discussions -- Conclusion -- References -- Customer Relations and Loyalty-Based Segmentation: A B2B Approach in the Tourism Industry -- Abstract -- 1. Introduction -- 2. Literature Review -- 3. Methodology -- 4. Results -- Conclusion -- References -- Pros and Cons of Long-Term Customer Relationships -- Abstract -- Introduction -- Customer Relationships -- The Customer in a Customer Relationship -- The Good and Bad of Long-Term Customer Relationships -- Revenues versus Vulnerability of Individual Customers -- Word of Mouth versus Badwill -- Ideas for Development versus Risks -- of Lock-in Effects -- Concluding Discussion -- References -- Involvement as Market Creation - A New Way to Consider Customer Relations -- Abstract -- Involvement as Market Creation - A New Way to Consider Customer Relations -- The Case.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note Understanding Involvement and Customer Relations -- References -- Index -- Blank Page -- Blank Page.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on publisher supplied metadata and other sources.
590 ## - LOCAL NOTE (RLIN)
Local note Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer relations.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
Main entry heading Farkas, Victoria J.
Title Customer Relations
Place, publisher, and date of publication New York : Nova Science Publishers, Incorporated,c2010
International Standard Book Number 9781617612107
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN)
Corporate name or jurisdiction name as entry element ProQuest (Firm)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=3018695">https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=3018695</a>
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