Customer Loyalty Programmes and Clubs. (Record no. 56367)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 03241nam a22004453i 4500 |
| 001 - CONTROL NUMBER | |
| control field | EBC3002193 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MiAaPQ |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240729123921.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240724s2002 xx o ||||0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780566089510 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9780566084515 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (MiAaPQ)EBC3002193 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Au-PeEL)EBL3002193 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (CaPaEBR)ebr10046819 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (CaONFJC)MIL1011035 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)923568856 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MiAaPQ |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | MiAaPQ |
| Modifying agency | MiAaPQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | 2001040992 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Butscher, Stephan A. |
| 245 10 - TITLE STATEMENT | |
| Title | Customer Loyalty Programmes and Clubs. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Oxford : |
| Name of producer, publisher, distributor, manufacturer | Taylor & Francis Group, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2002. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©1991. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (222 pages) |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Cover -- Half Title -- Title Page -- Copyright Page -- Contents -- List of figures -- List of tables -- Preface to the second edition -- Preface to the first edition -- Part I: Customer Loyalty Programmes and Clubs -- 1 Why you should read this book! -- 2 Executive summary -- 3 What is a customer club? -- 4 The retention marketing trend -- Part II: Setting up a Customer Loyalty Programme -- 5 How to develop a customer loyalty programme that offers true value -- 6 The loyalty programme goals -- 7 The loyalty programme's target groups -- 8 The type of loyalty programme -- 9 The loyalty programme benefits -- 10 Pricing for customer loyalty -- 11 The financial concept -- 12 Communication -- 13 E-loyalty: customer loyalty on the Internet -- 14 The loyalty programme organization and service centre -- 15 Integrating the loyalty programme into the sponsoring company -- 16 The loyalty programme database -- 17 Business-to-business loyalty programmes -- 18 Measuring the loyalty programme's success -- 19 A view of the future of customer loyalty programmes -- Part III: Case Studies -- 20 SWR3 Radio - The Club -- 21 Kawasaki Riders Club -- 22 T-D1 Company Class -- 23 The Porsche Card -- 24 Grohe Professional Club -- 25 The Volkswagen Club -- 26 Swatch the Club -- Bibliography -- Index -- The author. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | For any company, large or small, the most effective protection against competition is long-term customer loyalty. Stephan Butscher's step-by-step guide explains how the key to customer loyalty lies in identifying and offering your customers the right combination of financial and non-financial benefits. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Description based on publisher supplied metadata and other sources. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer loyalty programs. |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Butscher, Stephan A. |
| Title | Customer Loyalty Programmes and Clubs |
| Place, publisher, and date of publication | Oxford : Taylor & Francis Group,c2002 |
| International Standard Book Number | 9780566084515 |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) | |
| Corporate name or jurisdiction name as entry element | ProQuest (Firm) |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=3002193">https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=3002193</a> |
| Public note | Click to View |
No items available.