Italian marketing history. (Record no. 49802)
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| 000 -LEADER | |
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| fixed length control field | 04192nam a22004693i 4500 |
| 001 - CONTROL NUMBER | |
| control field | EBC2030582 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MiAaPQ |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240729123549.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240724s2015 xx o ||||0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781785600012 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781785600005 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (MiAaPQ)EBC2030582 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Au-PeEL)EBL2030582 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (CaPaEBR)ebr11043435 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)908074940 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MiAaPQ |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | MiAaPQ |
| Modifying agency | MiAaPQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5813.I8 -- .I835 2015eb |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 339.4709450904 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jones, Brian. |
| 245 10 - TITLE STATEMENT | |
| Title | Italian marketing history. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Bradford : |
| Name of producer, publisher, distributor, manufacturer | Emerald Publishing Limited, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2015. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (161 pages) |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 490 1# - SERIES STATEMENT | |
| Series statement | Journal of Historical Research in Marketing: Volume 7, Issue 1 ; |
| Volume/sequential designation | v.7 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Cover -- EDITORIAL ADVISORY BOARD -- Editorial -- Irresistible empire or innocents abroad? American advertising agencies in post-war Italy, 1950s-1970s -- The use of social networks in marketing: the Italian co-operative experience -- Between public consumption and private consumption -- History as an intangible asset for the Italian fashion business (1950-1954) -- The revival of fashion brands between marketing and history -- Building brand awareness with a bowl of cherries -- Putting the Italians on bicycles: marketing at Bianchi, 1885-1955. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This special ebook, edited by Professor Jonathan Morris, originated in a session held at the CHARM conference in Copenhagen 2013 and presents a number of chapters in which several distinctive aspects of Italian marketing history are identified. We begin with the chapter by Nando Fasce and Elisabetta Bini "Irresistible Empire or Innocents Abroad? American Advertising Agencies in Postwar Italy", which contrasts the experience of JWT and McCann Erickson in establishing operations in Italy at different moments during the development of the domestic market, employing very disparate strategies to do so. Patrizia Battilani and Giuliana Bertagnoni in their chapter on "The Use of Social Networks in Marketing: the Italian Cooperative experience" analyse the very particular approach to marketing developed by the left-leaning cooperative movement during the post-war era. Roberto Parisinis contribution discussing "The Commercial Revolution and Local Government in Red Bologna (1959-1981)" again focuses on the political dimensions of the rapid transition to a mass consumer society, and the ways that this was managed within the context of the Communist administered city. The chapters by Carlo Marco Belfanti, and Elisabetta Merlo and Mario Perugino, draw our attention to another distinctive element of Italian marketing - that is the relationship between the present and the past - and, in particular, the use of this by the countrys fashion industry. What about brand heritage as an asset within the Italian market? Alberto Guenzi and Carlo Mari conclude with two longitudinal studies of brands that have become icons of Italianess among consumers, Fabbri 1905, a producer of industrial food products, most notably a morello cherry syrup known as Amarena, and Bianchi, the most well-known Italian bicycle manufacturer. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Description based on publisher supplied metadata and other sources. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising -- Italy -- History -- 20th century. |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Morris, Jonathan. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Jones, Brian |
| Title | Italian marketing history |
| Place, publisher, and date of publication | Bradford : Emerald Publishing Limited,c2015 |
| International Standard Book Number | 9781785600005 |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) | |
| Corporate name or jurisdiction name as entry element | ProQuest (Firm) |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Journal of Historical Research in Marketing: Volume 7, Issue 1 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=2030582">https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=2030582</a> |
| Public note | Click to View |
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