BUSINESS Essential. (Record no. 47546)
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| fixed length control field | 11531nam a22005653i 4500 |
| 001 - CONTROL NUMBER | |
| control field | EBC1969348 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MiAaPQ |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240729123438.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240724s2010 xx o ||||0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781408114056 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781408114049 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (MiAaPQ)EBC1969348 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Au-PeEL)EBL1969348 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (CaPaEBR)ebr11024972 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (CaONFJC)MIL752515 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)904407936 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MiAaPQ |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | MiAaPQ |
| Modifying agency | MiAaPQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD38.15 -- .B875 2009eb |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bloomsbury Publishing, Bloomsbury. |
| 245 10 - TITLE STATEMENT | |
| Title | BUSINESS Essential. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | London : |
| Name of producer, publisher, distributor, manufacturer | Bloomsbury Publishing Plc, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2010. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (702 pages) |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Cover -- Contents -- User Guide -- Contributors -- BEST PRACTICE -- People/Culture Managing Stress -- Taking Charge of Your Career -- Mentoring -- Coaching -- Downsizing with Dignity -- Marketing Viewpoint: Philip Kotler -- Managing 1 : 1 Marketing -- On Writing as an Essential Business Skill -- How to Plan Marketing -- Creating Powerful Brands -- Managing the Customer -- Marketing in the Internet Age -- Intellectual Capital -- Strategy/Competition How to Get Lucky -- Strategy in Turbulent Times -- Organic Growth versus Acquisition -- Why Mergers Fail and How to Prevent It -- The Power of Identity -- Strategic Agility -- Finance Return on Talent -- Budgeting -- Leadership Finding and Keeping Top Talent -- The Critical Factors That Build or Break Teams -- Viewpoint: Warren Bennis -- Leading in Interesting Times -- Managing Internal Politics -- Response Ability - How Managers Stay Up When Times Are Down -- How NLP Can Contribute to Best Management Practice -- Corporate Social Responsibility and Governance CSR: More than PR, Pursuing Competitive Advantage in the Long Run -- Business Ethics -- Boardroom Roles -- Renewal/Growth -- Environmental Management Creating Strategic Excellence -- Turnaround Strategies -- Core Versus Context: Managing Resources in a Downturn -- Snapping Managerial Inertia -- The End of Growth: Why Does It Always End? What Can You Do About It? -- Managing New-product Portfolios -- From Crisis Management to Crisis Leadership -- The Balanced Scorecard -- Setting Objectives for a Business -- Profiting From Prices -- ACTIONLISTS -- Get the Best from Your Career Finding Your Dream Job -- Creating a Career Plan -- Enter an Entirely New Field -- Researching the Job Market -- Building a Fantastic Contact List -- Social Networking -- Learning How to Network -- Finding and Working with Search Organisations. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Getting the Most from a Professional Career Adviser -- Revitalising Your CV -- Creating Covering Letters That Sell -- Making an Impact in Interviews -- Preparing for Different Types of Interview -- Answering Tricky Interview Questions -- Negotiating the Best Deal in Your New Job -- Moving Sideways: Benefiting from a Lateral Move -- Making Yourself Promotable -- Getting the Pay Rise You Deserve -- Leaving with Style: Exiting with Dignity -- Surviving Redundancy -- Freelancing: Setting Up As a Free Agent -- Setting Up and Maintaining Your Home Office -- Looking for Work When You Go Freelance -- Working As Part of a Virtual Team -- Creating and Balancing the Portfolio Career -- Downshifting: Working Less and Enjoying It More -- Preparing for Retirement Gracefully -- Getting the Best from Yourself Communicating Assertively in the Workplace -- Preparing Presentations -- Delivering Presentations -- Negotiating with Confidence -- Coping in Difficult Negotiations -- Managing Your Time -- Delegating without Guilt -- Solving Problems -- Making Good Decisions Under Pressure -- Getting the Best from Others Handling Office Politics -- Coping with a Nightmare Boss -- Coping with Discrimination -- Turning Around a Poor Recruitment Decision -- Succeeding As a New Manager -- Motivating Others During Difficult Times -- Creating an Effective Crisis Management Strategy -- Marketing Using Marketing to Increase Competitiveness -- Planning an Advertising Campaign -- Selecting and Working with an Advertising Agency -- Preparing an Advertising Brief -- Setting Advertising Objectives -- Getting Better Results from Your Agency -- Integrating Advertising with Other Campaigns -- Measuring Advertising Performance -- Building One-to-one Relationships -- Strengthening Customer Relationships via an Ethical Sales Approach -- Developing an Effective Marketing Campaign with Partners. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Communicating Customer Service -- Handling Customer Problems -- Increasing Customer Lifetime Value -- Setting Up a Customer Interaction Centre -- Building a Mailing List -- Creating Impressive Direct Mail Material -- Improving the Response to Direct Mail -- Planning a Cost-effective Direct Marketing Campaign -- Planning a Customer Event -- Getting a Better Return from Customer Events -- Generating More Leads -- Converting Leads into Sales in a Small Business -- Researching the Size of Your Market -- Involving Customers in Product or Service Development -- Profiling Decision-makers -- Branding a Business Product -- Raising Awareness of Your Brand -- Creating Product Literature -- Extending a Product with Service -- Introducing a New Product to Market -- Planning a Corporate Public Relations Campaign -- Producing a Corporate Brochure -- Producing Press Material -- Running a Product Public Relations Campaign -- Planning Promotions -- Running a Price Campaign -- Working online Implementing E-commerce -- Designing a Website Effectively -- Setting Up a Basic Website -- Building a Website Team -- Implementing Website Accessibility -- Managing a Website -- Maintaining a Website -- Updating Your Website As Your Business Grows -- Creating an Effective Online PR Strategy -- Delivering Good Quality Online Customer Service and Support -- Implementing Customer Relationship Management Strategy -- Managing Payments Online -- Dealing Effectively with Computer Viruses and Spyware -- Implementing Effective Internet Security -- Outsourcing Your Website and IT Operations -- Hosting or Selecting a Hosting Company -- Understanding the Key Principles of Content Management -- Making a Website Easy to Navigate -- Writing Well for the Web -- Understanding the Key Principles of Internet Marketing -- Collecting Consumer Data on the Internet. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Delivering the Benefits of Affiliate Marketing on the Web -- Getting the Best from Loyalty Programmes on the Web -- Applying a Viral Marketing Approach on the Internet -- Generating Content and Building Loyalty through Online Communities and Blogs -- Promoting your Website Effectively -- Using E-mail Marketing Effectively -- Exploring Peer-to-Peer (P2P) Commerce -- Legal Issues in E-commerce -- Podcasting for Business -- Finance Calculating Asset Turnover -- Calculating Annual Percentage Rate -- Calculating Bond Yield -- Calculating Book Value -- Calculating Contribution Margin -- Calculating Conversion Price -- Calculating Conversion Ratio -- Calculating Days Sales Outstanding -- Calculating Debt-to-Capital Ratio -- Calculating Debt-to-Equity Ratio -- Calculating Creditor and Debtor Days -- Calculating Payback Period -- Calculating Efficiency and Operating Ratios -- Calculating Expected Rate of Return -- Calculating Future Value -- Calculating Internal Rate of Return -- Calculating Marginal Cost -- Calculating Net Present Value -- Calculating Rate of Return -- Calculating Return on Sales -- Calculating Return on Assets -- Calculating Return on Investment -- Calculating Working Capital Productivity -- Calculating Economic Value Added -- Calculating Risk-adjusted Rate of Return -- Calculating Exchange Rate Risk -- Calculating Price/Earnings Ratio -- Calculating the Current Price of a Bond -- Calculating Asset Utilisation -- Calculating Accounts Receivable Turnover -- Calculating a Capital Asset Pricing Model -- Calculating Current Ratio -- Calculating Capitalisation Ratios -- Calculating Acid-test Ratio -- Creating a Balance Sheet -- Creating a Profit and Loss Account -- Creating a Cash-flow Statement -- Reading a Balance Sheet -- Reading a Profit and Loss Account -- Reading a Cash-flow Statement -- Defining Assets -- Calculating Cost of Goods Sold. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Calculating Working Capital -- Calculating Yield -- Reading an Annual Report -- Calculating Depreciation -- Calculating Amortisation -- Calculating Activity-based Costing -- Calculating Price/Sales Ratio -- Calculating EBITDA -- Calculating Dividend Cover -- Calculating Interest Cover -- Calculating Earnings per Share -- Drawing up a Budget -- Coping in a Cash-flow Crisis -- Issuing Invoices and Collecting Debts -- Understanding the Role of Price -- Setting Prices -- Managing Creditors and Debtors -- MANAGEMENT LIBRARY -- The Age of Discontinuity -- The Age of Unreason -- All the Right Moves -- The Art of Japanese Management -- The Art of War -- A Behavioral Theory of the Firm -- Built to Last -- A Business and Its Beliefs -- The Change Masters -- Competing for the Future -- The Competitive Advantage of Nations -- Competitive Strategy -- Corporate Strategy -- Corporate-level Strategy -- The Dilbert Principle -- Dynamic Administration -- Emotional Intelligence -- The Fifth Discipline -- The Functions of the Executive -- General and Industrial Management -- The General Theory of Employment -- Getting to Yes -- How to Win Friends and Influence People -- The HP Way -- The Human Problems of an Industrial Civilization -- The Human Side of Enterprise -- In Search of Excellence -- Innovation in Marketing -- The Innovator's Dilemma -- Intellectual Capital -- The Knowledge-creating Company -- Leaders: Strategies For Taking Charge -- The Long Tail -- The Machine That Changed the World -- Made in Japan -- Management Teams: Why They Succeed or Fail -- Managing Across Borders -- Managing on the Edge -- Managing Transitions -- Marketing Management -- The Mind of the Strategist -- Motivation and Personality -- The Motivation to Work -- My Years with General Motors -- The Nature of Managerial Work -- On Becoming a Leader -- The One Minute Manager. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The Organization Man. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The concise, updated edition of international bestseller BUSINESS: The Ultimate Resource. This essential guide to the world of work and careers is crammed with top-quality content from the world's leading business writers and practitioners, and is ideal for students and time-pressed managers alike. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Description based on publisher supplied metadata and other sources. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management -- Handbooks, manuals, etc. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business -- Terminology. |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ebbutt, Blanche. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rennison, Nick. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Russell, Jane. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Roseby, Paul. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Bloomsbury Publishing, Bloomsbury |
| Title | BUSINESS Essential |
| Place, publisher, and date of publication | London : Bloomsbury Publishing Plc,c2010 |
| International Standard Book Number | 9781408114049 |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) | |
| Corporate name or jurisdiction name as entry element | ProQuest (Firm) |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=1969348">https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=1969348</a> |
| Public note | Click to View |
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