The Handbook of Persuasion and Social Marketing : (Record no. 46699)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04122nam a22004333i 4500 |
| 001 - CONTROL NUMBER | |
| control field | EBC1930120 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MiAaPQ |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240729123410.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240724s2014 xx o ||||0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9798216094135 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781440804045 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (MiAaPQ)EBC1930120 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Au-PeEL)EBL1930120 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (CaPaEBR)ebr11011563 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (CaONFJC)MIL708939 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)904208856 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MiAaPQ |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | MiAaPQ |
| Modifying agency | MiAaPQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5414.H36 2015eb |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stewart, David W. |
| 245 14 - TITLE STATEMENT | |
| Title | The Handbook of Persuasion and Social Marketing : |
| Remainder of title | [3 Volumes]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York : |
| Name of producer, publisher, distributor, manufacturer | Bloomsbury Publishing USA, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2014. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (1028 pages) |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Cover -- Volume 1: Historical and Social Foundations -- Copyright -- Contents -- Chapter One: Introduction -- Chapter Two: What Is Social Marketing? -- Chapter Three: Social Psychological Foundations of Social Marketing -- Chapter Four: Persuasion in the Political Context: Opportunities and Threats -- Chapter Five: The Impact of Word of Mouth and the Facilitative Effects of Social Media -- Chapter Six: Social Marketing as Social Control -- Chapter Seven: Ethical Issues of Social Marketing and Persuasion -- Chapter Eight: Empirical Generalizations for Social Marketing -- Chapter Nine: Public Support for Regulating the Public -- Chapter Ten: Social Marketing and the Law -- Index -- About the Editor and Contributors -- Volume 2: Conceptual, Theoretical,and Strategic Dimensions -- Contents -- CHAPTER ONE Introduction -- CHAPTER TWO The Unfolding History of the Social Marketing Concept -- CHAPTER THREE Social Marketing and the Diffusion of Innovations -- CHAPTER FOUR Social Marketing and Behavioral Economics: Points of Contact? -- CHAPTER FIVE Driving Change: The Role of Theory in Social Marketing -- CHAPTER SIX Risk Perception and Risk Communication -- CHAPTER SEVEN Planning the Social Marketing Campaign -- CHAPTER EIGHT Measuring the Impact of Social Marketing Programs Using Personal Well-Being Constructs -- CHAPTER NINE Leveraging Corporate Social Responsibility toM aximize Social Value -- CHAPTER TEN Corporate Social Responsibility: Brand and Value at the Edge of an Era -- Index -- About the Editor and Contributors -- Volume 3: Applications and Uses -- Contents -- CHAPTER ONE Introduction -- CHAPTER TWO Social Marketing and Healthy Behavior -- CHAPTER THREE Social Marketing to Advance Food Well-being -- CHAPTER FOUR Disasters and Social Marketing. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | CHAPTER FIVE Marketing the 2010 Census: Meeting the Challenges of Persuasion in the Largest-Ever Social Marketing Campaign -- CHAPTER SIX The Role of Social Marketing in Preventing and Reducing Substance Abuse -- CHAPTER SEVEN Social Marketing and Family Planning: Family Planning Issues around the World -- CHAPTER EIGHT Social Marketing and Responsible Financial Management -- CHAPTER NINE Social Marketing Environmental Case Studies -- CHAPTER TEN The Role of Social Entrepreneurship in Successful Social Marketing -- CHAPTER ELEVEN Social Marketing in the Service of Economic Development: A Case Study at the Epicenter of the Housing Crisis -- Index -- About the Editor and Contributors. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Description based on publisher supplied metadata and other sources. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing - Social aspects. |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Stewart, David W. |
| Title | The Handbook of Persuasion and Social Marketing |
| Place, publisher, and date of publication | New York : Bloomsbury Publishing USA,c2014 |
| International Standard Book Number | 9781440804045 |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) | |
| Corporate name or jurisdiction name as entry element | ProQuest (Firm) |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=1930120">https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=1930120</a> |
| Public note | Click to View |
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