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The Public Relations Firm. (Record no. 46420)

MARC details
000 -LEADER
fixed length control field 03248nam a22005293i 4500
001 - CONTROL NUMBER
control field EBC1919445
003 - CONTROL NUMBER IDENTIFIER
control field MiAaPQ
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240729123400.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240724s2015 xx o ||||0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781606496657
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781606496640
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC1919445
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL1919445
035 ## - SYSTEM CONTROL NUMBER
System control number (CaPaEBR)ebr11007936
035 ## - SYSTEM CONTROL NUMBER
System control number (CaONFJC)MIL692009
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)903257748
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD59 -- .P757 2015
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Smith, Stacy.
245 14 - TITLE STATEMENT
Title The Public Relations Firm.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer Business Expert Press,
Date of production, publication, distribution, manufacture, or copyright notice 2015.
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2015.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (128 pages)
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Cover -- The Public Relations Firm -- Dedication -- Table of Contents -- Preface -- Introduction -- PART I: The Business -- CHAPTER 1: Why Hire a Public Relations Firm? -- CHAPTER 2: Types of Firms -- CHAPTER 3: Hiring a Firm -- CHAPTER 4: Defining the Work -- CHAPTER 5: How Firms Bill -- PART II: The Working Relationship between Client and Firm -- CHAPTER 6: The Client-FirmRelationship -- CHAPTER 7: Progress Reports1 -- CHAPTER 8: Research and Execution -- CHAPTER 9: Evaluation -- PART III: Meeting Expectations: Measurement and Evaluation -- CHAPTER 10: Meeting Client Expectations -- CHAPTER 11: Wrapping Up -- References -- Index -- Ad page -- Cover.
520 ## - SUMMARY, ETC.
Summary, etc. The Public Relations Firm takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations firms. It discusses how and why they should pick an agency along with the types of firms at their disposal. The book provides expert advice on everything from hiring a firm to defining output and outcome expectations and everything in between. This book is intended for a broad audience including students and faculty in public relations programs and practicing business executives. The goal is to inform management practice and help current and future business leaders identify and better utilize public relations firm.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on publisher supplied metadata and other sources.
590 ## - LOCAL NOTE (RLIN)
Local note Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations firms.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element PR firms.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element PR agencies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Hiring a PR firm (agency).
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element How to Hire a Public Relations (PR) firm (agency).
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Hiring a PR (public relations) firm (agency) (company) (person).
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element How PR firm''s bill.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Pritchard, Bob.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
Main entry heading Smith, Stacy
Title The Public Relations Firm
Place, publisher, and date of publication New York : Business Expert Press,c2015
International Standard Book Number 9781606496640
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN)
Corporate name or jurisdiction name as entry element ProQuest (Firm)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=1919445">https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=1919445</a>
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