Marketing Theory : (Record no. 45042)
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| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MiAaPQ |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240729123313.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240724s2010 xx o ||||0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781317465140 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9780765623638 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (MiAaPQ)EBC1900001 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Au-PeEL)EBL1900001 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (CaPaEBR)ebr11000685 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (CaONFJC)MIL682173 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)898771363 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MiAaPQ |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | MiAaPQ |
| Modifying agency | MiAaPQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 -- .H869 2015eb |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8001 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hunt, Shelby D. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing Theory : |
| Remainder of title | Foundations, Controversy, Strategy, and Resource-Advantage Theory. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Oxford : |
| Name of producer, publisher, distributor, manufacturer | Taylor & Francis Group, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2010. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (512 pages) |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Preface -- Part 1. The Nature of Marketing and Science -- 1 Introduction -- 1.1 Three Contradictions? -- 1.2 Objectives of Monograph -- 1.3 The Nature of Marketing -- 1.3.1 The Scope of Marketing -- 1.3.2 Is Marketing a Science? -- 1.4 The Nature of Science -- 1.5 The Unity of Scientific Method -- 1.5.1 Discovery Versus Justification -- 1.6 Conclusions on Marketing Science -- 1.7 The Three Dichotomies Model: An Evaluation -- 1.7.1 The Positive/Normative Dichotomy in Philosophy of Science -- 1.7.2 Is the Positive/Normative Dichotomy False? -- 1.7.3 Is the Positive/Normative Dichotomy Dangerous? -- 1.7.4 Is the Positive/Normative Dichotomy Unnecessary? -- 1.7.5 Is the Positive/Normative Dichotomy Meaningless? -- 1.7.6 Is the Positive/Normative Dichotomy Useless? -- 1.7.7 Is All of Marketing Thought Normative? -- 1.8 The Three Dichotomies Model as a General Taxonomical Framework for Marketing -- 1.9 Plan of Monograph -- Questions for Analysis and Discussion -- Notes -- 2 On the Marketing Discipline -- 2.1 On Marketing as . . . -- 2.1.1 . . . A University Discipline -- 2.1.2 . . . An Applied Discipline -- 2.1.3 . . . A Professional Discipline -- 2.1.4 . . . A Set of Responsibilities -- 2.1.5 Conclusion on the Nature of the Marketing Discipline -- 2.2 The Defining Marketing Controversy -- 2.2.1 On the 2007 Definition of Marketing -- 2.3 The Defining Marketing Research Controversy -- 2.3.1 Research Questions in Marketing -- 2.3.2 Conclusion on the Nature of Marketing Research -- Questions for Analysis and Discussion -- Notes -- Part 2. The Foundations of Marketing Theory -- 3 On the Morphology of Explanation -- 3.1 Explanations in Marketing -- 3.2 Criteria for Evaluating Explanatory Models -- 3.3 Deductive-Nomological Explanation -- 3.4 Statistical Explanation. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 3.4.1 Theories of Probability -- 3.4.2 Statistical Explanation and the Social Sciences -- 3.4.3 Deductive-Statistical Explanation -- 3.4.4 Inductive-Statistical Explanation -- 3.5 Are Logical Empiricist Models of Explanation Adequate? -- 3.5.1 Is the D-N Model Dead? -- 3.5.2 Is the I-S Model Dead? -- 3.6 The Pattern Model -- 3.7 Functionalist Explanation -- 3.7.1 Uses of the Terms Function and Functional Explanation -- 3.7.2 Preliminary Problems of Functional Explanation -- 3.7.3 The Logic of Functional Explanation -- 3.7.4 Functionalism in the Context of Discovery -- 3.8 Summary and Conclusions -- Questions for Analysis and Discussion -- Notes -- 4 Explanation: Issues and Aspects -- 4.1 Explanation, Prediction, and Retrodiction -- 4.1.1 Explanations as Potential Predictions -- 4.1.2 Predictions as Potential Explanations -- 4.1.3 Are Explanations and Predictions Potential Retrodictions? -- 4.2 Causal Explanations -- 4.2.1 The Notion of Causality -- 4.2.2 Evidence for Causation -- 4.3 Explanatory Incompleteness, Explanation Chains, and Infinite Regress -- 4.3.1 Marketing Explanation Chains -- 4.4 Other Forms of Explanatory Incompleteness -- 4.4.1 Enthymemes -- 4.4.2 Partial Explanations -- 4.4.3 Explanation Sketches -- 4.5 The Fundamental Explananda of Marketing -- 4.6 A Product Life Cycle Explanation -- 4.7 A Consumer Behavior Explanation -- 4.7.1 A Reconstruction of the Explanation -- 4.7.2 Structural Analysis of the Explanation -- 4.8 A Price Discrimination Explanation -- 4.9 A Wheel of Retailing Explanation -- 4.9.1 The Wheel of Retailing and Competition for Differential Advantage -- 4.10 Summary and Conclusions -- Questions for Analysis and Discussion -- Notes -- 5 On the Morphology of Scientific Laws -- 5.1 Role of Laws in Marketing Research -- 5.2 The First Criterion: Generalized Conditionals -- 5.3 The Second Criterion: Empirical Content. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 5.4 The Third Criterion: Nomic Necessity -- 5.5 The Fourth Criterion: Systematic Integration -- 5.5.1 Role of Empirical Generalizations -- 5.6 Summary -- Questions for Analysis and Discussion -- Notes -- 6 Scientific Laws: Issues and Aspects -- 6.1 The Time Issue -- 6.1.1 Equilibrium Laws -- 6.1.2 Laws of Atemporal Coexistence -- 6.1.3 Laws of Succession -- 6.1.4 Process Laws -- 6.2 Axioms, Fundamental Laws, and Derivative Laws -- 6.2.1 Bridge Laws -- 6.3 Extension and Universality -- 6.3.1 Singular Statements -- 6.3.2 Existential Statements -- 6.3.3 Statistical Laws -- 6.3.4 Universal Laws -- 6.4 Summary and Conclusions -- 6.5 Problems in Extension: The Psychophysics of Prices -- Questions for Analysis and Discussion -- Notes -- 7 On the Morphology of Theory -- 7.1 The Notion of Theory -- 7.2 Misconceptions of Theory -- 7.3 The "Systematically Related" Criterion -- 7.3.1 Formal Language Systems -- 7.3.2 Axiomatic Formal Systems -- 7.3.3 Rules of Interpretation -- 7.3.4 Issues in Formalization -- 7.3.5 The "General Theory of Marketing": A Partial Formalization -- 7.3.6 The Theory of Buyer Behavior: A Partial Formalization -- 7.4 The "Lawlike Generalizations" Criterion -- 7.5 The "Empirically Testable" Criterion -- 7.5.1 The Nature of Empirical Testing -- 7.5.2 The Empirical Testing Process -- 7.5.3 On Confirmation -- 7.6 Summary -- Questions for Analysis and Discussion -- Notes -- 8 Theory: Issues and Aspects -- 8.1 Classificational Schemata -- 8.1.1 Logical Partitioning -- 8.1.2 Grouping Procedures -- 8.1.3 Criteria for Evaluating Classificational Schemata -- 8.2 Positive Versus Normative Theory -- 8.3 Deterministic Versus Stochastic Theory -- 8.3.1 The Nature of Deterministic Theory -- 8.3.2 Uncertainty in Explanation -- 8.3.3 Determinism and Marketing Theory -- 8.4 The Nature of General Theories -- Questions for Analysis and Discussion -- Notes. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 3. Controversy in Marketing Theory -- 9 On Scientific Realism and Marketing Research -- 9.1 Why Relativism Was Rejected -- 9.2 Historical Development of Realism -- 9.2.1 Quantum Mechanics, Realism, and Positivism -- 9.3 Scientific Realism: Four Fundamental Tenets -- 9.4 Implications of Scientific Realism -- 9.4.1 Physics -- 9.4.2 Biology -- 9.4.3 Marketing and the Social Sciences -- 9.5 Scientific Realism and the Success of Science -- 9.5.1 Explaining the Successful Eradication of Smallpox -- 9.6 Scientific Realism and Scientific Progress -- 9.7 Scientific Realism Contrasted with Logical Empiricism -- 9.8 Scientific Realism Contrasted with Constructive Empiricism -- 9.9 Scientific Realism and Critical Realism -- 9.9.1 The Critical Realism of Niiniluoto -- 9.9.2 The Critical Realism of Sayer -- 9.10 Conclusion -- Questions for Analysis and Discussion -- Notes -- 10 On Science/Nonscience, Qualitative Methods, and Marketing Research -- 10.1 The Sciences Versus Nonsciences Controversy -- 10.1.1 Relativism and the Nature of Science -- 10.1.2 Revisiting the Nature of Science Arguments -- 10.1.3 Is the Relativist Nature of Science Argument a Straw Man? -- 10.1.4 Weak-Form Relativism -- 10.2 The Positivism Versus Qualitative Methods Controversy -- 10.2.1 Misconceptions About Positivism -- 10.2.2 On Antipositivism: For Reason -- 10.2.3 Paradigm Dominance in Marketing, Management, and Consumer Research -- 10.2.4 The Dominance of Positivism: A Postmodern View -- 10.2.5 Logical Empiricism as the Dominant Paradigm -- 10.2.6 Conclusion: For Reason -- Questions for Analysis and Discussion -- Notes -- 11 On Truth and Marketing Research -- 11.1 The Nature of Truth -- 11.2 Truth and Scientific Realism -- 11.2.1 A Scientific Realist Model of Truth -- 11.2.2 Truth Is Not an Entity -- 11.2.3 Consistent with Marketing Science Practice. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 11.2.4 Inconsistent with Logical Positivism, Logical Empiricism, and Falsificationism -- 11.2.5 Not with Certainty -- 11.2.6 Not Equal to Pragmatic Success -- 11.3 Relativistic Truth -- 11.4 Critical Relativism and Truth -- 11.4.1 The Falsity of Realism Argument -- 11.4.2 Reticulational Philosophy and Truth -- 11.4.3 Truth and "Utopianism" -- 11.5 The Philosophers' Fallacy Revisited -- 11.6 Truth and TRUTH -- 11.6.1 Postmodernism and Dogmatic Skepticism -- 11.6.2 On Marketing and Noncontradiction: For Reason -- 11.7 Truth, Reality Relativism, and Idealism -- 11.7.1 Relativistic Reality -- 11.7.2 On Relativistic Reality: For Reason -- 11.8 For Truth -- 11.8.1 Trust, Science, Realism, and Ethics -- Questions for Analysis and Discussion -- Notes -- 12 On Objectivity and Marketing Research -- 12.1 The Nature of Objectivity -- 12.1.1 Objectivity and Objectivism -- 12.2 Logical Empiricism, Falsificationism, and Objectivity -- 12.2.1 Are the Social Sciences Inherently Subjective? -- 12.3 Historical Relativism and Objectivity -- 12.4 For Objectivity: The "Negative Case" -- 12.4.1 Linguistic Relativism -- 12.4.2 Paradigms Are Incommensurable -- 12.4.3 Facts Underdetermine Theories -- 12.4.4 The Psychology of Perception -- 12.4.5 Epistemically Significant Observations -- 12.5 For Objectivity: The Positive Case -- 12.6 A Realist Theory of Empirical Testing -- 12.6.1 The Realist Model -- 12.6.2 Müller-Lyer Revisited -- 12.6.3 Threats to Objectivity -- 12.6.4 Implications for Marketing and Social Science -- 12.7 For a Commencement -- Questions for Analysis and Discussion -- Notes -- Part 4. Toward a General Theory of Marketing -- 13 On the Resource-Advantage (R-A) Theory of Competition -- 13.1 An Overview of R-A Theory -- 13.1.1 The Structure and Foundations of R-A Theory -- 13.2 Developing the R-A Theory Research Program. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 13.2.1 The Introductory Period: 1995-96. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Focuses on the marketing discipline's multiple stakeholders. This book articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Description based on publisher supplied metadata and other sources. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Hunt, Shelby D. |
| Title | Marketing Theory |
| Place, publisher, and date of publication | Oxford : Taylor & Francis Group,c2010 |
| International Standard Book Number | 9780765623638 |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) | |
| Corporate name or jurisdiction name as entry element | ProQuest (Firm) |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=1900001">https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=1900001</a> |
| Public note | Click to View |
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