The Big Data-Driven Business : (Record no. 42699)
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| fixed length control field | 05319nam a22004453i 4500 |
| 001 - CONTROL NUMBER | |
| control field | EBC1835554 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MiAaPQ |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240729123146.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240724s2014 xx o ||||0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118889848 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781118889800 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (MiAaPQ)EBC1835554 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Au-PeEL)EBL1835554 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (CaPaEBR)ebr10986637 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)895431883 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MiAaPQ |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | MiAaPQ |
| Modifying agency | MiAaPQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | QA76.9.D32 -- G53 2015eb |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/72 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Glass, Russell. |
| 245 14 - TITLE STATEMENT | |
| Title | The Big Data-Driven Business : |
| Remainder of title | How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Newark : |
| Name of producer, publisher, distributor, manufacturer | John Wiley & Sons, Incorporated, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2014. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (227 pages) |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits -- Contents -- Acknowledgments -- Introduction: Why We Wrote This Book, and How It Can Help You -- Chapter 1: Big Data, Big Benefits -- Chapter 2: The Evolution of the Customer-Focused, Data-Driven Business -- Chapter 3: The Evolution of the Buyer's Journey, or How the Internet Killed the Three-Martini Lunch -- Chapter 4: The Marketing Stack-Why CMOs and CIOs Are Working Together -- The Software in the Stack -- Marketing Automation Software -- Business Intelligence Databases -- CRM Systems -- Content Management Systems -- Blogging Platforms -- Data Management Platforms -- Analytics Tools -- Social Media Management Software -- Predictive Lead Scoring -- Customer Service/Call Center Software -- E-Commerce Platforms -- Search Engine Management Platforms -- Demand-Side Platform (DSP) -- Chapter 5: How Technology Bridges the Gap between Marketing and Sales -- Technology Brings Harmony between Sales and Marketing at DocuSign -- How Bizo Used Data to Boost Marketing-Sales Alignment -- Chapter 6: Data and the Rise of Online Advertising -- Early Uses of Audience Data -- Early Marketing Analytics-Audience Auditing -- The Rise of Internet Advertising -- Ad Networks -- Audience Platforms -- Online Advertising Exchanges -- Retargeted Display Ads -- Social Media Advertising's Powerful Leap Forward -- How Marketers Are Putting Data on Display -- Zend Technologies -- Zuora -- The LiveAds -- Zendesk -- Chapter 7: Using Data to Better Understand Customers and Pursue Prospects -- Netflix Flexes Its Data Muscle -- SaaS and Its Powerful Window on the Customer -- The Power of Predictive Lead Modeling -- Data Isn't Reserved for Dot-Coms -- Chapter 8: The Arrival of Left-Brained Leaders and the Rise of the Marketing Department. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 9: Implementing a Big Data Plan (Sometimes by Thinking Small) -- Eleven Principles to Follow When Bringing Big Data into Your Business -- Focus on the Customer to Determine What Questions You Want Your Data to Answer -- It's Big Data, but Start Small -- Don't Bet Everything on Technology -- Hire the Right People -- Maintain Some Control of the Technology Piece -- Measure, Measure, and Measure Some More -- Stay on Top of Your Data and the Processes Around That Data -- Conduct a Data Audit and Strive to Integrate Data Silos -- Cooperate with IT, Sales, Human Resources, and Other Stakeholders -- Practice Good Data Hygiene -- Develop a Road Map, but Anticipate Detours -- Chapter 10: Measurement, Testing, and Attribution -- Data and Measurement -- Measuring the Power of Display Ads -- Data and Testing -- Test No. 1: MyCase -- Test No. 2: Better Business Bureau -- Data and Attribution -- Attribution's Big Day -- Chapter 11: Data Can Be a Matter of Corporate Life and Death -- The Dead -- Digital Equipment Corporation -- Blockbuster -- Tower Records and Borders -- Near-Death Experience -- Culture Clash -- Missed Opportunity -- Whistling Past the Graveyard? -- Schadenfreude? -- Chapter 12: Using Data Responsibly -- Privacy and Online Advertising -- Privacy and the Corporate Database -- The Responsibility of Corporations -- 13. Big Data's Big Future -- How Cleversafe Harnessed the Power of Data -- Key Trends Defining Big Data's Future -- Personalization -- Integrating Data Silos and Platforms -- Marketing Measurement -- Predictive Analytics -- Mobile -- Internet of Things -- Privacy and Security -- Product Development -- Social Media -- Content Marketing -- Your Industry Will Not Escape -- The Human Touch Remains Essential -- Index -- End User License Agreement. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Description based on publisher supplied metadata and other sources. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Big data. |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Callahan, Sean. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Glass, Russell |
| Title | The Big Data-Driven Business |
| Place, publisher, and date of publication | Newark : John Wiley & Sons, Incorporated,c2014 |
| International Standard Book Number | 9781118889800 |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) | |
| Corporate name or jurisdiction name as entry element | ProQuest (Firm) |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=1835554">https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=1835554</a> |
| Public note | Click to View |
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