UnSelling : (Record no. 41026)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 05144nam a22004573i 4500 |
| 001 - CONTROL NUMBER | |
| control field | EBC1789986 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MiAaPQ |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240729123054.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240724s2014 xx o ||||0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118943014 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781118943007 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (MiAaPQ)EBC1789986 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Au-PeEL)EBL1789986 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (CaPaEBR)ebr10933620 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (CaONFJC)MIL646273 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)883836536 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MiAaPQ |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | MiAaPQ |
| Modifying agency | MiAaPQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5438.25 -- .S7647 2014eb |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stratten, Scott. |
| 245 10 - TITLE STATEMENT | |
| Title | UnSelling : |
| Remainder of title | The New Customer Experience. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Newark : |
| Name of producer, publisher, distributor, manufacturer | John Wiley & Sons, Incorporated, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2014. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (243 pages) |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Cover -- TItle Page -- Copyright -- Contents -- Chapter 1 UnSelling -- Chapter 2 Joshie Is Branding -- Chapter 3 Funnel Vision -- Chapter 4 Remedies for Funnel Vision -- Chapter 5 Pulse -- Chapter 6 Air Canada versus WestJet -- Chapter 7 External Pulse Factors and Trends -- Chapter 8 Our Return Policy Is for You Not to Return -- Chapter 9 Taking the Customer Pulse -- Internal Customer Factors and AIM -- Chapter 10 Are You in the Customer Tolerating Business? -- Chapter 11 Internal Factors and AIM -- Aspiration -- Information -- Motivation -- Chapter 12 Aspiring to Be a Jedi -- Chapter 13 Information -- Chapter 14 Motivation -- Chapter 15 Why Boston Will Have Fewer Check-Ins -- Chapter 16 Brand Flatline: It's Not Me -- It's You. -- Chapter 17 Avoid the Brand Attack -- Chapter 18 The Three Types of Pulse We Need to Pay Attention To -- Chapter 19 The Game of Loyalty -- Chapter 20 What Really Matters in Branding -- Chapter 21 The Pulse of an UnAwesome Industry -- Chapter 22 Flying the Kite of Community -- Chapter 23 Taking My Pulse -- Chapter 24 Big Ass Chapter -- Chapter 25 Direct versus Moral Offense -- Chapter 26 Offensive Real Estate -- Chapter 27 The Moral Offense -- Chapter 28 The Politics of Engagement -- Chapter 29 Insubordinate Customers -- Chapter 30 Outrage Outreach -- Chapter 31 The Impenetrable Brand -- Chapter 32 Pivot -- Chapter 33 Hiring at Rock Bottom -- Chapter 34 From the Walkman to the iPod -- Chapter 35 Why I Didn't Invent Spanx -- Chapter 36 What Happens When You Pivot and No One Notices? -- Chapter 37 Netflix versus Blockbuster -- Chapter 38 The Secret World of Book Publishing -- Chapter 39 Crowdfunding -- Chapter 40 Customer Reviews: The Good, the Bad, and the Future -- The Good -- The Bad -- The Future -- Chapter 41 Beware of Mountain Climbers Who Sell Equipment -- Chapter 42 Social Media by the Dozen. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 43 What Really Matters in Social -- Chapter 44 Who Polices the Police Presentations? -- Chapter 45 How Not to Apologize -- Step 1: Social Media Fark Up -- Step 2: Initial Half-Ass Apology -- Step 3: The "Oh Crap, This Is Really Taking Off" Apology -- Step 4: SHUT IT DOWN!!!! SHUT IT DOWN!!!! -- Step 5: Blame Hackers/Virus/Research -- Step 6: Become Known from Here on out as Pulling a Miller -- Chapter 46 Lack of Tartar Sauce Tact -- Chapter 47 Your Community Is an Allen Key -- Chapter 48 Return the Brand High Five -- Chapter 49 Stopping the Share -- Flattening Out Word of Mouth -- The Choice Not to Share -- The Sharing Group Hula-Hoop -- Mobile -- The Bribe -- No Photos, Please -- Pin the Tail on the Brand -- Chapter 50 The Value of a Read: AKA Sensational Headlines Are Evil -- Chapter 51 Avoid the Cleanse: How to Keep Your Subscribers -- Recognized, Relevance, Relationship -- The Best Way to Get Your E-Mail Opened Is to Write Content Worthy of Being Opened -- Chapter 52 Should You Trade in Trade Shows? -- Chapter 53 What Really Matters in Speaking -- Chapter 54 What Really Matters in Podcasting -- Chapter 55 What Really Matters in Blogging -- 1. No Return on Investment (ROI) -- 2. Industry Regulations -- 3. No Time -- 4. Business-to-Business (B2B) -- 5. I Don't Have Anything to Say -- 6. I'm Scared of Negative Comments and Reactions -- Chapter 56 Company-Created Community -- Chapter 57 Up the Customer Creek -- Chapter 58 Passive versus Active Exposure -- Chapter 59 The Inner Social Circle -- Chapter 60 Social Media Success Is None of Your Brand's Business -- Chapter 61 Conclusion -- Index -- EULA. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Description based on publisher supplied metadata and other sources. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Selling. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer relations. |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kramer, Alison. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Stratten, Scott |
| Title | UnSelling |
| Place, publisher, and date of publication | Newark : John Wiley & Sons, Incorporated,c2014 |
| International Standard Book Number | 9781118943007 |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) | |
| Corporate name or jurisdiction name as entry element | ProQuest (Firm) |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=1789986">https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=1789986</a> |
| Public note | Click to View |
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