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The Bling Dynasty : (Record no. 39061)

MARC details
000 -LEADER
fixed length control field 06866nam a22004813i 4500
001 - CONTROL NUMBER
control field EBC1758511
003 - CONTROL NUMBER IDENTIFIER
control field MiAaPQ
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240729122944.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240724s2014 xx o ||||0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118969717
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781118950296
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC1758511
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL1758511
035 ## - SYSTEM CONTROL NUMBER
System control number (CaPaEBR)ebr10905781
035 ## - SYSTEM CONTROL NUMBER
System control number (CaONFJC)MIL633698
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)886112274
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number TT504.6.C5 -- .R363 2014eb
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 339.470951
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Rambourg, Erwan.
245 14 - TITLE STATEMENT
Title The Bling Dynasty :
Remainder of title Why the Reign of Chinese Luxury Shoppers Has Only Just Begun.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Newark :
Name of producer, publisher, distributor, manufacturer John Wiley & Sons, Incorporated,
Date of production, publication, distribution, manufacture, or copyright notice 2014.
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2014.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (280 pages)
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
490 1# - SERIES STATEMENT
Series statement Wiley Finance Series
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Intro -- The Bling Dynasty -- Contents -- Acknowledgments -- About the Author -- List of Terms -- Foreword -- Introduction: The New Silk Road -- Chinese Luxury Avatars -- Calvin Li -- Lewis Wang -- Tiffany Ma -- Brittany Chen -- Hermes Zhou -- The Middle-Class Kingdom -- Who Am I to Tell You about This? -- Bling Is Dead? Long Live Bling! -- Part One WEST GOES EAST -- Chapter 1 Eastern Promises, Delivered -- Don't Believe the Hype? Come to Hong Kong -- What It All Means for Luxury -- Guys, Guanxi, Gifting -- This Is a Man's World -- Guanxi and Frustration of the Masses -- Xi Is Serious -- Same Same? -- The Future Is Female -- Summary -- Chapter 2 The Only Way Is Up -- From Japanese to Chinese Dominated: Exit Single Parasites, Enter Multi‐facetted Shoppers -- The Parasite Single, Parasaito Shinguru -- Multiple Chinese Avenues to Growth -- The King Is Dead, Long Live the King -- The Only Way Is Up: 'Premiumisation' -- Climbing the Mass-Lux Pyramid -- Starbucks and KFC: Everyday Premium in China -- The Third Space -- Paying Up for Health and Protection: From the Qin Dynasty to KFC -- Summary -- Chapter 3 Another French Paradox -- Combatting Ubiquity -- The French Paradox: Of Wine and Bags -- How to Counter Ubiquity? -- Chinese Luxury Consumer Pool about to Balloon -- Looking at the Über-Wealthy -- Tapping into Middle-Class Expansion -- With So Many Consumers, Is This Still Luxury? -- History Approach -- Scarcity Approach -- Financial Approach -- Too Much Cash -- M&amp -- A as a Weapon to Overcome Ubiquity -- Summary -- Chapter 4 Deconstructing the Myth -- The Art of Storytelling -- Cartier: From Niche to a 'Must', and to Leadership Status -- Louis Vuitton: Step Out and Be a Globetrotter -- Insights over Brands: The Japanese Show the Way -- Everything Has a Price: Don't Push It -- Korean Brands: Leather Like Vodka, Anyone's Game.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note Louis Vuitton, Gucci in the Middle: Rejecting Mainstream -- The Cost of Leadership -- 'Going Lifestyle' -- Summary -- Part Two EAST GOES WEST -- Chapter 5 The Trouble with Travel -- Travel's Role in the 'Education' Process -- The 'One City' Illusion and Selling to Non-Locals -- From Groups to Individuals -- Natural Penetration of Luxury: From CO-J-A-C to Korea -- CO-J-A-C: An Appealing Theory of Evolution -- The Korean Wave Goes Further -- Summary -- Chapter 6 Why Chinese Travel and Where To -- From France's Popular Front to China's Popular Pastime: Governments Supporting Travel -- The T-R-A-V-E-L Equation: Why Chinese Are Buying Luxury Abroad -- Time: On Luxury's Side -- Regulation: Just Because I Can Means I Probably Will -- Affordability: Cheap Travel, Cheaper Products -- Validation: Look at Me, I'm Famous -- Experience: Better Products, Better Service -- Legitimacy -- Asia over Europe for Now? And the United States Tomorrow? -- Macau Madness -- Why Europe Is Losing Out to Asia -- The United States: The Next Eldorado? -- Summary -- Part Three EAST MEETS EAST -- Chapter 7 Are Chinese Brands a Threat to Western Models? -- Here's Where I Get My Kit From . . . -- Consumerama: Areas of Non-Compete and Battlegrounds between Chinese and Imported Brands -- The 'Safer' Staples: Why Chinese Manufacturers Dominate -- Sectors Influenced by Health and Regulation Issues -- Apparel: A Global, Intense Battleground -- Luxury: No Sizeable Local Competitors Yet, Limited Regulatory Risk -- Chinese Jewellers Offer Something Cartier Never Will (and Vice Versa) -- Brand Building: Answering 'Why' Instead of 'What' -- Where's the Focus? -- What the Koreans Got Right Once More -- From 'Good Enough' to 'Never Good Enough' -- Summary -- Part Four THE WORLD MEETS -- Chapter 8 Pop Culture, Value for Money and Globalisation -- Globalisation and Status Seeking in Everyday Life.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note How Americans Are Becoming More Chinese -- The Power of Entertainment: The Example of Hip-Hop -- Benefits of Demographics and the Hispanic Influence -- How Do Social and Demographic Trends Affect Luxury Marketing in the United States? -- How Chinese Are Becoming More American -- And the Outlet Appeareth -- Intelligent Purchases -- The Conundrum of a Smaller World -- Summary -- Chapter 9 The Chinese Luxury Empire -- Chinese, Not China -- Chinese Go Unchallenged -- Why Other BRICs Just Won't Do -- Summary -- Chapter 10 All In: Coach, Apple and the Cosmetic Surgeon -- Budget Competition -- Coach Knows Best -- Apple Bites Back -- Beware of the Cosmetic Surgeon -- Other Interests in Life Aside from Luxury -- Faster-Moving Consumers -- Mix and Match -- Why Prada Is the Zara of Luxury and adidas the H&amp -- M of Sports -- Summary -- Conclusion: The Bling Supremacy -- Epilogue: What Is True Luxury? -- Simplicity: The Banana Leaf Parable -- Philosophy and Influence: The Real Pyramid of Maslow (Forget Mass Lux) -- Appendix A Luxury Goods Basics -- Multi-Brand Groups -- Kering (formerly known as PPR) -- LVMH-Moët Hennessy Louis Vuitton -- Richemont -- The Swatch Group -- Mono-Brand Companies -- Burberry -- Chanel -- Coach -- Hermès -- The Prada Group -- Rolex -- Tiffany -- The Tod's Group -- Appendix B China Statistics -- Index -- EULA.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on publisher supplied metadata and other sources.
590 ## - LOCAL NOTE (RLIN)
Local note Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Fashion -- China -- History.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
Main entry heading Rambourg, Erwan
Title The Bling Dynasty
Place, publisher, and date of publication Newark : John Wiley & Sons, Incorporated,c2014
International Standard Book Number 9781118950296
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN)
Corporate name or jurisdiction name as entry element ProQuest (Firm)
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Wiley Finance Series
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=1758511">https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=1758511</a>
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