Marketing Strategies and Practices in the Contemporary Environment. (Record no. 38716)
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| fixed length control field | 04103nam a22005053i 4500 |
| 001 - CONTROL NUMBER | |
| control field | EBC1752802 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MiAaPQ |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240729122932.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240724s2014 xx o ||||0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781783509584 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781783509577 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (MiAaPQ)EBC1752802 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Au-PeEL)EBL1752802 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (CaPaEBR)ebr10900554 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (CaONFJC)MIL653499 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)885122678 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MiAaPQ |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | MiAaPQ |
| Modifying agency | MiAaPQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5411 -- .M375 2014eb |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wright, Gillian. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing Strategies and Practices in the Contemporary Environment. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Bradford : |
| Name of producer, publisher, distributor, manufacturer | Emerald Publishing Limited, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2014. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (109 pages) |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 490 1# - SERIES STATEMENT | |
| Series statement | Marketing Intelligence & Planning: Volume 32, Issue 2 ; |
| Volume/sequential designation | v.32 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Cover -- Editorial advisory board -- Guest editorial -- Consumer perceptions of cobrands: the role of brand positioning strategies -- Pro-Environmental Purchasing Behaviour during the economic crisis -- Product innovation and cause-related marketing success -- Family business internationalisation through a digital entry mode -- Evaluating the performance of destination marketing systems(DMS): stakeholder perspective -- Damaging brands through market research. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The current economic and social crisis has affected many aspects of contemporary business life. Marketing, as the cornerstone function of a firm, has also been dramatically affected. Marketing strategies and practices adopted by enterprises in the present Contemporary Environment have been altered and tend to be adapted to the conditions emerging in the new economic, social and technological environment. A new scenery is developed in the business world by the change in the characteristics and features of marketing variables and tools, such as product and brand, pricing, distribution channels and logistics, communication and advertising means, marketing research as well as in other marketing issues such as family business role, Cause-Related Marketing, environmental issues, B2B marketing or in business sectors such as tourism and hospitality. This special issue centers on the marketing responses and adaptations to the current economic crisis, within the context of the Contemporary Environment, and the marketing strategies and practices that proactive organizations formulate in order to effectively manage their way through the existing problems. We believe that this special issue enriches the marketing literature by exploring existing and new research issues from the perspective of the rapidly changing economic, social and technological environment. It is hypothesized that the contemporary environment demands different ways and logics of analyzing business and particularly marketing problems as well as the formulation of creative and innovative strategies, practices and tactics by the firms in order to solve the problems and contribute to value creation. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Description based on publisher supplied metadata and other sources. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing -- Congresses. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing -- Finance. |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Harker, Michael. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sarmaniotis, Christos. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Wright, Gillian |
| Title | Marketing Strategies and Practices in the Contemporary Environment. |
| Place, publisher, and date of publication | Bradford : Emerald Publishing Limited,c2014 |
| International Standard Book Number | 9781783509577 |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) | |
| Corporate name or jurisdiction name as entry element | ProQuest (Firm) |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Marketing Intelligence & Planning: Volume 32, Issue 2 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=1752802">https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=1752802</a> |
| Public note | Click to View |
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