Designing Brand Identity : (Record no. 33236)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 05083nam a22004813i 4500 |
| 001 - CONTROL NUMBER | |
| control field | EBC7104518 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MiAaPQ |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240724115718.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240724s2017 xx o ||||0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119375418 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781118980828 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (MiAaPQ)EBC7104518 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Au-PeEL)EBL7104518 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)1347023567 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MiAaPQ |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | MiAaPQ |
| Modifying agency | MiAaPQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 .W444 2018 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/27 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wheeler, Alina. |
| 245 10 - TITLE STATEMENT | |
| Title | Designing Brand Identity : |
| Remainder of title | An Essential Guide for the Whole Branding Team. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Newark : |
| Name of producer, publisher, distributor, manufacturer | John Wiley & Sons, Incorporated, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2017. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (339 pages) |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 490 1# - SERIES STATEMENT | |
| Series statement | New York Academy of Sciences Series |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Designing Brand Identity: An Essential Guide for the Entire Branding Team -- Contents -- Foreword -- Part 1: Basics -- Brand -- Brand Identity -- Branding -- Brand Governance -- Brand Strategy -- Why Invest -- Stakeholders -- Culture -- Customer Experience -- Cross Cultures -- Brand Architecture -- Symbols -- Names -- Taglines -- Staying on Message -- Big Idea -- Brand Ideals -- Vision Brand Ideal -- Meaning Brand Ideal -- Authenticity Brand Ideal -- Coherence Brand Ideal -- Flexibility Brand Ideal -- Commitment Brand Ideal -- Value Brand Ideal -- Differentiation Brand Ideal -- Longevity Brand Ideal -- Brandmarks -- Wordmarks -- Letterform Marks -- Pictorial Marks -- Abstract Marks -- Emblems -- Dynamic Marks -- Characters -- Trends -- Making a Difference -- Big Data Analytics -- Social Media -- Smartphones -- Apps -- Private Labeling -- Brand Licensing -- Certification -- Crisis Communications -- Personal Branding -- China -- Before and After -- Brandmark Redesign -- Packaging Redesign -- Part 2: Process -- A Process for Success -- Managing the Process -- Brand Initiatives -- Measuring success -- Collaboration -- Decision Making -- Intellectual Property -- Design Management -- Conducting Research -- Insight Phase 1 -- Market Research Phase 1 -- Usability Testing Phase 1 -- Marketing Audit Phase 1 -- Competitive Audit Phase 1 -- Language Audit Phase 1 -- Audit Readout Phase 1 -- Clarifying Strategy -- Narrowing the Focus Phase 2 -- Positioning Phase 2 -- Brand Brief Phase 2 -- Naming Phase 2 -- Renaming Phase 2 -- Designing Identity -- Identity System Design Phase 3 -- Look and Feel Phase 3 -- Color Phase 3 -- More Color Phase 3 -- Typography Phase 3 -- Sound Phase 3 -- Trial Applications Phase 3 -- Presentation Phase 3 -- Creating Touchpoints -- Content Strategy Phase 4 -- Website Phase 4 -- Collateral Phase 4 -- Stationery Phase 4. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Signage Phase 4 -- Product Design Phase 4 -- Packaging Phase 4 -- Advertising Phase 4 -- Placemaking Phase 4 -- Vehicles Phase 4 -- Uniforms Phase 4 -- Ephemera Phase 4 -- Managing Assets -- Changing Brand Assets Phase 5 -- Launching Phase 5 -- Building Brand Champions Phase 5 -- Brand Books Phase 5 -- Guidelines Phase 5 -- Guidelines Content Phase 5 -- Online Brand Centers Phase 5 -- Part 3: Best Practices -- ACHC -- ACLU -- Action Against Hunger -- Adanu -- Amazon.com -- Ansible -- Beeline -- Boston Consulting Group -- Boy Scouts of America -- Budweiser -- Cerner -- City of Melbourne -- Coca- Cola -- Cocktails Against Cancer -- Coors Light -- Cooper Hewitt, Smithsonian Design Museum -- Credit Suisse -- Deloitte -- Fern by Haworth -- Fred Hutch -- Global Handwashing Day -- IBM 100 Icons of Progress -- IBM Watson -- Jawwy from STC -- Laughing Cow -- LinkedIn China -- Mack Trucks -- Mastercard -- Mozilla -- Mural Arts Philadelphia -- NIZUC Resort & -- Spa -- NO MORE -- Ohio & -- Erie Canalway -- Peru -- Philadelphia Museum of Art -- Pitney Bowes -- PNC -- Quartz -- (RED) -- RideKC Streetcar -- Santos Brasil -- Shinola Detroit -- Smithsonian National Air and Space Museum -- SocialSecurity.gov -- Southwest Airlines -- Spectrum Health System -- Starbucks -- Sydney Opera House -- Unstuck -- Vueling -- Bibliography -- Index -- Infinite Gratitude -- End User License Agreement. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Description based on publisher supplied metadata and other sources. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising-Brand name products. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Trademarks-Design. |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Wheeler, Alina |
| Title | Designing Brand Identity |
| Place, publisher, and date of publication | Newark : John Wiley & Sons, Incorporated,c2017 |
| International Standard Book Number | 9781118980828 |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) | |
| Corporate name or jurisdiction name as entry element | ProQuest (Firm) |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | New York Academy of Sciences Series |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=7104518">https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=7104518</a> |
| Public note | Click to View |
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