La Publicidad Comportamental Online. (Record no. 31724)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02347nam a22004333i 4500 |
| 001 - CONTROL NUMBER | |
| control field | EBC7051813 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MiAaPQ |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240724115542.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240724s2012 xx o ||||0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788490296394 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9788497889988 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (MiAaPQ)EBC7051813 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Au-PeEL)EBL7051813 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)847585152 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MiAaPQ |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | MiAaPQ |
| Modifying agency | MiAaPQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD59 .B47 2012 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bes, Francisco Pérez. |
| 245 10 - TITLE STATEMENT | |
| Title | La Publicidad Comportamental Online. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Barcelona : |
| Name of producer, publisher, distributor, manufacturer | Editorial UOC, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2012. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (98 pages) |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 490 1# - SERIES STATEMENT | |
| Series statement | Tic. cero Series |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | La publicidad comportamental (Online Behavioural Advertising) es una nueva modalidad publicitaria basada en el comportamiento de los usuarios. Su funcionamiento se basa en un rastreo temporal de la navegación por internet a través de tracking cookies para, posteriormente, segmentar los perfiles de navegación y en base a ellos, remitirles publicidad acorde a sus presumibles intereses. En esta obra analizaremos los elementos característicos de esta práctica, tales como su definición y los diferentes sujetos que intervienen en la misma, y la diferenciaremos de las figuras afines. Por último se analizará la regulación legal aplicable a la publicidad comportamental, así como las iniciativas de regulación que afectan a este ámbito. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Description based on publisher supplied metadata and other sources. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Corporations-Public relations. |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Bes, Francisco Pérez |
| Title | La Publicidad Comportamental Online |
| Place, publisher, and date of publication | Barcelona : Editorial UOC,c2012 |
| International Standard Book Number | 9788497889988 |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) | |
| Corporate name or jurisdiction name as entry element | ProQuest (Firm) |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Tic. cero Series |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=7051813">https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=7051813</a> |
| Public note | Click to View |
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