Reputación y Fundaciones : (Record no. 31380)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02611nam a22004333i 4500 |
| 001 - CONTROL NUMBER | |
| control field | EBC7026078 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MiAaPQ |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240724115526.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240724s2015 xx o ||||0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788490647028 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9788490646991 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (MiAaPQ)EBC7026078 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Au-PeEL)EBL7026078 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)1334892067 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MiAaPQ |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | MiAaPQ |
| Modifying agency | MiAaPQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HV25 .P877 2015 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 361.7632 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pursals, Carlos. |
| 245 10 - TITLE STATEMENT | |
| Title | Reputación y Fundaciones : |
| Remainder of title | Claves para Su Transparencia en el Siglo XXI. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Barcelona : |
| Name of producer, publisher, distributor, manufacturer | Editorial UOC, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2015. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (107 pages) |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 490 1# - SERIES STATEMENT | |
| Series statement | Manuales Series |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | ¿Qué es la reputación? ¿Cómo se construye la confianza de una marca? ¿Cómo deben construir las fundaciones su reputación? ¿Qué relación existe entre la reputación de una fundación y la rendición de cuentas?. Términos como construcción de la reputación, transparencia, credibilidad, rendición de cuentas, buenas prácticas, etc., están siendo valorados cada vez más por nuestra sociedad actual. Hoy en día los activos intangibles de una marca pueden valer hasta el 90% de su valor de marca ¿por qué?, ¿a qué se debe?. La reputación de marca es un concepto que también las fundaciones deben construir, ya que si no, su sostenibilidad puede quedar en entredicho. Para ello deben tomar como elemento principal de su gestión la transparencia y la rendición de cuentas. Este libro aborda la relación real que existe entre el proceso de construcción de la reputación de una marca y la gestión de una fundación si quiere ser capaz de generar credibilidad y confianza en la sociedad. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Description based on publisher supplied metadata and other sources. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Endowments. |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Pursals, Carlos |
| Title | Reputación y Fundaciones |
| Place, publisher, and date of publication | Barcelona : Editorial UOC,c2015 |
| International Standard Book Number | 9788490646991 |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) | |
| Corporate name or jurisdiction name as entry element | ProQuest (Firm) |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Manuales Series |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=7026078">https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=7026078</a> |
| Public note | Click to View |
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