Tendencias Emergentes en la Comunicación de Instituciones. (Record no. 31362)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03252nam a22004573i 4500 |
| 001 - CONTROL NUMBER | |
| control field | EBC7026028 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MiAaPQ |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240724115526.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240724s2013 xx o ||||0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788490298107 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9788490297513 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (MiAaPQ)EBC7026028 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Au-PeEL)EBL7026028 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)878131748 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MiAaPQ |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | MiAaPQ |
| Modifying agency | MiAaPQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | JF1525.C59 G373 2013 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 352.384 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | García, Elena Gutiérrez. |
| 245 10 - TITLE STATEMENT | |
| Title | Tendencias Emergentes en la Comunicación de Instituciones. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Barcelona : |
| Name of producer, publisher, distributor, manufacturer | Editorial UOC, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2013. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (260 pages) |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 490 1# - SERIES STATEMENT | |
| Series statement | UOC Press Comunicación Series |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Las instituciones públicas y privadas se enfrentan a nuevos retos: el protagonismo de la sociedad civil, crisis de confianza y credibilidad, demanda de transparencia y responsabilidad, entre otros. Estas circunstancias acentúan la necesidad de garantizar una comunicación eficaz y coherente con el quehacer institucional. Dicha comunicación no puede limitarse a una mera transmisión informativa o a estratagemas persuasivas que desequilibran la relación con los públicos: éstos demandan ser interlocutores activos y solicitan poder participar y contribuir en la toma de decisiones. En la práctica profesional, los responsables de las instituciones se plantean cómo gestionar la complejidad actual. Desde la academia, las propuestas teóricas parecen recorrer caminos paralelos, resultando difícil encontrar un consenso o diálogo entre autores y disciplinas afines. Gracias a una perspectiva multidisciplinar, el libro pretende unificar y sistematizar la producción científica nacional e internacional, destacando los conceptos más relevantes, el estado de la cuestión y nuevas tendencias que se detectan en los ámbitos analizados: reputación, credibilidad, confianza, ciudadanía activa, engagement, e-government. Con este objetivo, se analizan estrategias comunicativas de instituciones políticas y culturales de España, sobre asuntos diarios o de proyección exterior, que evalúan el recurso a nuevas prácticas y tecnologías. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Description based on publisher supplied metadata and other sources. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in politics. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in public administration. |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fernández-Alfaro, María Teresa La Porte. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | García, Elena Gutiérrez |
| Title | Tendencias Emergentes en la Comunicación de Instituciones |
| Place, publisher, and date of publication | Barcelona : Editorial UOC,c2013 |
| International Standard Book Number | 9788490297513 |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) | |
| Corporate name or jurisdiction name as entry element | ProQuest (Firm) |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | UOC Press Comunicación Series |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=7026028">https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=7026028</a> |
| Public note | Click to View |
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