Venta Personal : (Record no. 31349)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02639nam a22004693i 4500 |
| 001 - CONTROL NUMBER | |
| control field | EBC7025983 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MiAaPQ |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240724115525.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240724s2012 xx o ||||0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788490296738 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9788490290101 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (MiAaPQ)EBC7025983 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Au-PeEL)EBL7025983 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)892891988 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MiAaPQ |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | MiAaPQ |
| Modifying agency | MiAaPQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 .B377 2012 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | del Barrio García, Salvador. |
| 245 10 - TITLE STATEMENT | |
| Title | Venta Personal : |
| Remainder of title | Una Perspectiva Integrada y Relacional. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Barcelona : |
| Name of producer, publisher, distributor, manufacturer | Editorial UOC, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2012. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (312 pages) |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 490 1# - SERIES STATEMENT | |
| Series statement | Manuales Series |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Este libro aborda el estudio de la función de ventas en la empresa desde una visión integrada y relacional, entendiendo la venta personal como un instrumento de comunicación personal que en coordinación con otras herramientas de comunicación de marketing persigue desarrollar relaciones furctíferas con los clientes que permitan aportarle valor y generar un beneficio mutuo. En este sentido, se ha planteado el estudio de la función de ventas no sólo en lo que se refiere a los temas clásicos de este asignatura, como el proceso de desarrollo de las distintas fases que componen la venta personal o la dirección de equipos de vendedores, sino también en cuanto a su papel actual dentro del marketing y la comunicación, sobre la base de la gestión de relaciones, la integración de los esfuerzos de comunicación y la utilización de las tecnologías de la información y la comunicación (TICs). |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Description based on publisher supplied metadata and other sources. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | del Barrio García, Salvador. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Canales Ronda, Pedro. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Castañeda García, José Alberto. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | del Barrio García, Salvador |
| Title | Venta Personal |
| Place, publisher, and date of publication | Barcelona : Editorial UOC,c2012 |
| International Standard Book Number | 9788490290101 |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) | |
| Corporate name or jurisdiction name as entry element | ProQuest (Firm) |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Manuales Series |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=7025983">https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=7025983</a> |
| Public note | Click to View |
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