Relaciones Públicas Globales : (Record no. 31336)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02867nam a22004693i 4500 |
| 001 - CONTROL NUMBER | |
| control field | EBC7025953 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MiAaPQ |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240724115525.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240724s2012 xx o ||||0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788490640111 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9788497886314 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (MiAaPQ)EBC7025953 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Au-PeEL)EBL7025953 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)1334888692 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MiAaPQ |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | MiAaPQ |
| Modifying agency | MiAaPQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Xifra, Jordi. |
| 245 10 - TITLE STATEMENT | |
| Title | Relaciones Públicas Globales : |
| Remainder of title | Teoría, Investigación y Práctica. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Barcelona : |
| Name of producer, publisher, distributor, manufacturer | Editorial UOC, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2012. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (374 pages) |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 490 1# - SERIES STATEMENT | |
| Series statement | UOC Press Comunicación Series |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | El libro ofrece un marco general teórico para el estudio y la práctica de las relaciones públicas en cualquier país del mundo. En su primera parte, compuesta por los cinco primeros capítulos, se vincula la práctica profesional de las relaciones públicas con factores como el entorno político de un país, el nivel de desarrollo económico, la cultura general y corporativa, el entorno mediático y el activismo. La segunda parte del libro se centra en analizar la situación en países de habla hispana, como España, Chile y México, además de incluir un capítulo sobre las relaciones públicas en América Latina. Estos capítulos abarcan la historia, el desarrollo y el estado actual del sector de las relaciones públicas, y sus autores aplican el marco teórico expuesto en la primera parte del libro. También se centran en factores tales como la situación de la enseñanza de las relaciones públicas en distintos países, así como otras cuestiones fundamentales para el sector, como el profesionalismo y la ética. El último capítulo versa sobre la enseñanza de las relaciones públicas globales. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Description based on publisher supplied metadata and other sources. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Information technology. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations-Spain. |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sriramesh, Krishnamurthy. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Verčič, Dejan. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Xifra, Jordi. |
| Title | Relaciones Públicas Globales |
| Place, publisher, and date of publication | Barcelona : Editorial UOC,c2012 |
| International Standard Book Number | 9788497886314 |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) | |
| Corporate name or jurisdiction name as entry element | ProQuest (Firm) |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | UOC Press Comunicación Series |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=7025953">https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=7025953</a> |
| Public note | Click to View |
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