Branding Cultural : (Record no. 31064)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02303nam a22004333i 4500 |
| 001 - CONTROL NUMBER | |
| control field | EBC7016052 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MiAaPQ |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240724115458.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240724s2019 xx o ||||0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788491804352 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9788491804338 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (MiAaPQ)EBC7016052 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Au-PeEL)EBL7016052 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)1282641193 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MiAaPQ |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | MiAaPQ |
| Modifying agency | MiAaPQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rubio-Hernández, María del Mar. |
| 245 10 - TITLE STATEMENT | |
| Title | Branding Cultural : |
| Remainder of title | Una Teoría Aplicada a Las Marcas y a la Publicidad. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Barcelona : |
| Name of producer, publisher, distributor, manufacturer | Editorial UOC, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2019. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (218 pages) |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 490 1# - SERIES STATEMENT | |
| Series statement | Manuales Series |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | El presente libro expone una serie de teorías y premisas conceptuales que deben formar parte del arsenal del brand manager y/o el publicitario que desee poner en práctica el branding cultural. Estos enfoques sistematizan el proceso de transferencia de significado colectivo, seleccionando los códigos culturales para generar una semántica de la marca. Un proceso que se describe en estas páginas mediante dos mecanismos fundamentales: aprovechar la reserva de símbolos culturales, o recurrir a una tensión social relevante. En definitiva, se explica cómo el gestor de marca puede aprovechar e instrumentalizar la cultura para dotar de sentido a su marca. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Description based on publisher supplied metadata and other sources. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pineda, Antonio. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gómez, Jorge David Fernández. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Rubio-Hernández, María del Mar |
| Title | Branding Cultural |
| Place, publisher, and date of publication | Barcelona : Editorial UOC,c2019 |
| International Standard Book Number | 9788491804338 |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) | |
| Corporate name or jurisdiction name as entry element | ProQuest (Firm) |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Manuales Series |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=7016052">https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=7016052</a> |
| Public note | Click to View |
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