Cause-Related Marketing in International Business : (Record no. 23112)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 03155nam a22004453i 4500 |
| 001 - CONTROL NUMBER | |
| control field | EBC6423606 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MiAaPQ |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240724114745.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240724s2020 xx o ||||0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781800712096 |
| Qualifying information | (electronic bk.) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (MiAaPQ)EBC6423606 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Au-PeEL)EBL6423606 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)1227388858 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MiAaPQ |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | MiAaPQ |
| Modifying agency | MiAaPQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD62.4 .I584 2020 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.049 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Riad, S. M. |
| 245 10 - TITLE STATEMENT | |
| Title | Cause-Related Marketing in International Business : |
| Remainder of title | What Works and What Doesn't? - Part 1. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Bradford, West Yorkshire : |
| Name of producer, publisher, distributor, manufacturer | Emerald Publishing Limited, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2020. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2020. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (200 pages) |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 490 1# - SERIES STATEMENT | |
| Series statement | International Marketing Review Series ; |
| Volume/sequential designation | v.4 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Intro -- IMR-05-2019-0144_proof -- Cause-related marketing in international business: what works and what does not? -- The irrevocable role of international cause-related marketing and its research imperative -- CRM historical perspective and extant scientific foundation -- Concluding contextual elucidations and cross-disciplinary perspectives -- References -- BLANK_WEB - 1 -- IMR-04-2018-0159_proof -- The role of consumer-cause identification and attitude in the intention to purchase cause-related products -- IMR-04-2018-0133_proof -- Customer engagement through choice in cause-related marketing -- IMR-11-2018-0322_proof -- Refining the relation between cause-related marketing and consumers purchase intentions -- BLANK_WEB - 2 -- IMR-12-2018-0349_proof -- Is this for our sake or their sake? Cross-cultural effects of message focus in cause-related marketing -- IMR-11-2018-0324_proof -- Cause-related marketing for successful cross-border post-acquisition performance -- Appendix -- IMR-04-2019-0114_proof -- Cause-related marketing -- Appendix -- IMR-04-2019-0121_proof -- Understanding and implementing CRM initiatives in international markets -- IMR-06-2019-0160_proof -- Global implications of cause-related loyalty marketing -- IMR-11-2018-0310_proof -- Cause-related marketing, brand loyalty and corporate social responsibility -- Appendix. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Description based on publisher supplied metadata and other sources. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | International business enterprises-Management. |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Czinkota, Michael. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cadogan, John. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Riad, S. M. |
| Title | Cause-Related Marketing in International Business |
| Place, publisher, and date of publication | Bradford, West Yorkshire : Emerald Publishing Limited,c2020 |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) | |
| Corporate name or jurisdiction name as entry element | ProQuest (Firm) |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | International Marketing Review Series |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=6423606">https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=6423606</a> |
| Public note | Click to View |
No items available.