Luxury Brand Management in Digital and Sustainable Times. (Record no. 22364)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04979nam a22004333i 4500 |
| 001 - CONTROL NUMBER | |
| control field | EBC6396349 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MiAaPQ |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240724114648.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240724s2021 xx o ||||0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119706298 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781119706281 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (MiAaPQ)EBC6396349 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Au-PeEL)EBL6396349 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)1228647539 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MiAaPQ |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | MiAaPQ |
| Modifying agency | MiAaPQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 .C448 2021 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chevalier, Michel. |
| 245 10 - TITLE STATEMENT | |
| Title | Luxury Brand Management in Digital and Sustainable Times. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Newark : |
| Name of producer, publisher, distributor, manufacturer | John Wiley & Sons, Incorporated, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2021. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2021. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (547 pages) |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Cover -- Title Page -- Copyright -- Contents -- Introduction -- Chapter 1 The Concept of Luxury -- A Problematic Definition -- Chronicle of a Semantic Evolution -- Classification of Existing Definitions -- Luxury Values -- True Luxury, Intermediate Luxury -- Luxury, Being and Appearing -- Five Sources of Legitimacy -- New Luxury -- Conclusion on the Notion of Luxury -- Chapter 2 Specificities of the Luxury Industry -- What Is So Different About the Luxury Industry? -- Financial Characteristics -- Time Frame -- The Key to Success in Luxury Goods -- The Major Operators -- Chapter 3A Major Luxury Sectors -- Ready‐to‐Wear Activities -- Perfumes and Cosmetics -- The Leather Goods Market -- Chapter 3B Major Luxury Sectors -- Wines and Spirits -- The Watch and Jewelry Market -- The World of Hotels and Hospitality -- Conclusion on the Major Luxury Sectors -- Chapter 4 The Power of the Luxury Brand -- The Value of a Brand -- The Characteristics of the Brand -- The Brand and Its Signs -- The Legal Aspects and the Defense of a Brand -- Fighting Counterfeit Activities -- Chapter 5 The Luxury Client -- Who Is the Luxury Client? -- The New Client -- Customer Attitudes by Product Category and Nationality -- The Analysis of Clients by Nationality -- Conclusion -- Chapter 6 Brand Identity: Concepts and Analytical Semiotic Tools -- Brand Identity -- The Brand Hinge: Ethics and Aesthetics -- Brand Ethics Analytical Process: Some Practical Clues -- Brand Aesthetics Analytical Process: Some Practical Clues -- The EST‐ET© Diagram -- Brand Identity Strategic and Operational Implications -- General Considerations on the Brand Identity Concept -- Other Approaches to Brand Management -- Chapter 7 Additional Brand Analytical Tools -- Brand Life Cycle -- The Identity Prism -- The Rosewindow -- The Semiotic Square -- Semiotic Mapping -- The Narrative Scheme. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The Semionarrative Scheme -- A Few Words on Semiotics -- Chapter 8 Creation and Merchandising -- Merchandising -- Creation -- Brand Aesthetics -- Art and Brands -- Chapter 9 Communication in Digital Times -- Digital Times -- Communication -- Specificities of Digital Communication -- Not Forgetting "Traditional Communication" -- Conclusion -- Chapter 10 Managing a Global Brand -- International Distribution Systems -- Dealing with Online Operators -- Licensing Activities -- The Special Case of Duty‐Free Operations -- The Parallel Market: Reasons and Consequences -- Chapter 11 Retail Management -- Why Is Retailing So Important Today? -- The Present Retail Situation for Luxury Brands -- Basic Retail Management Concepts -- Store Location -- Budget, Planning, and Control -- Staffing, Training, and Evaluation -- The Store as a Communication Tool -- The Challenge of the Seamless Online, Offline Process -- The Future of Luxury Retailing -- Chapter 12 Sustainability and Authenticity -- Sustainability -- Brand Authenticities -- Overall Conclusion -- Appendix A Applying Brand Identity Analytical Tools -- Sasin Brand Ethics -- Sasin Brand Aesthetics -- Appendix B Glossary of Digital‐Related Terms* -- App -- CC -- Cookie -- Engagement rate -- Facebook Ads -- GAFAM -- Google Ads -- HTML -- http -- https -- Influencer -- Internet -- Lead -- Meme -- MMS -- Pagerank -- SEO -- SMS -- The Web -- Troll -- URL -- Webinar -- Wiki -- Index -- EULA. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Description based on publisher supplied metadata and other sources. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products-Management. |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mazzalovo, Gerald. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Chevalier, Michel |
| Title | Luxury Brand Management in Digital and Sustainable Times |
| Place, publisher, and date of publication | Newark : John Wiley & Sons, Incorporated,c2021 |
| International Standard Book Number | 9781119706281 |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) | |
| Corporate name or jurisdiction name as entry element | ProQuest (Firm) |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=6396349">https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=6396349</a> |
| Public note | Click to View |
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