The Psychology of Advertising. (Record no. 20315)
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| 000 -LEADER | |
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| fixed length control field | 10729nam a22004813i 4500 |
| 001 - CONTROL NUMBER | |
| control field | EBC6307393 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MiAaPQ |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240724114459.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240724s2020 xx o ||||0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781000180381 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9780367346355 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (MiAaPQ)EBC6307393 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Au-PeEL)EBL6307393 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)1193125365 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MiAaPQ |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | MiAaPQ |
| Modifying agency | MiAaPQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5822 |
| Item number | .F466 2021 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.101/9 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fennis, Bob M. |
| 245 14 - TITLE STATEMENT | |
| Title | The Psychology of Advertising. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Oxford : |
| Name of producer, publisher, distributor, manufacturer | Taylor & Francis Group, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2020. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2021. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (479 pages) |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Cover -- Half Title -- Endorsement -- Title Page -- Copyright Page -- Table of contents -- Preface -- Chapter 1 Setting the stage -- The origins of modern-day advertising -- Advertising in practice: the nuts and bolts of the industry -- The functions of advertising -- The effects of advertising: a psychological perspective -- Consumer responses -- Can advertising create desires and boost materialism? -- Assessing advertising effects on consumer responses -- Source and message variables in advertising -- Source credibility -- Source attractiveness -- Argument quality and message structure -- Message sidedness -- Argument-based and affect-based appeals -- Advertising in context: integrated marketing communications and the promotional mix -- Direct marketing -- Interactive marketing -- Sales promotion -- Public relations -- Personal selling -- Classic and contemporary approaches of conceptualizing advertising effectiveness -- Sales-response models -- Early models of individual responses to advertising: hierarchy-of-effects models -- Information processing research in advertising -- Cognitive response approach -- Dual process approaches -- Unconscious processes in consumer behaviour -- The replication crisis in psychology -- Plan of the book -- Summary and conclusions -- Notes -- Chapter 2 How consumers acquire and process information from advertising -- Preattentive analysis -- Feature analysis and semantic analysis -- Matching activation -- Preattentive processing and hedonic fluency -- Focal attention -- Salience -- Vividness -- Novelty -- Categorization -- Product and brand line extensions -- Typicality and the pioneering advantage -- Assimilation and contrast -- Impression formation and impression correction -- Comprehension -- Seeing is believing -- Miscomprehension and misleading advertising claims -- Elaborative reasoning. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Self-schema and elaborative reasoning -- Consumer meta-cognition -- Summary and conclusions -- Chapter 3 How advertising affects consumer memory -- The structure and function of human memory -- The model of Atkinson and Shiffrin -- Sensory memory -- Working or short-term memory -- Long-term memory -- Evidence for the multi-systems view of memory -- Problems with the model of Atkinson and Shiffrin -- Levels of processing -- The model of working memory of Baddeley and Hitch -- Forms of long-term memory -- Declarative or explicit memory -- Implicit memory -- Priming -- Implications for advertising -- The role of memory in judgements: on the ineffectiveness of traditional measures of advertising effectiveness -- Forgetting the message: advertising clutter and competitive interference -- Combating interference due to advertising clutter -- Summary and conclusions -- Notes -- Chapter 4 How consumers form attitudes towards products -- What is an attitude? A matter of contention -- Defining the concept -- Implicit and explicit attitudes: challenging the unity of the attitude concept? -- Implicit attitude measures and consumer behaviour -- Are attitudes stable or context dependent? -- Implications for the definition of the attitude concept -- Attitude strength -- Accessibility -- Attitude importance -- Attitude knowledge -- Attitude certainty -- Attitudinal ambivalence -- Evaluative-cognitive consistency -- Attitude strength and the context dependence of attitudinal judgements -- Attitude formation -- The formation of cognitively based evaluative responses -- Attitudes based on direct experience versus memory -- Using heuristics to form attitudes towards products -- The formation of evaluative responses based on affective or emotional experience -- Mere exposure -- Classical and evaluative conditioning -- Affect as information. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The formation of evaluations based on behavioural information -- Attitude structure -- Expectancy-value models -- Are beliefs the cause of attitudes? -- Attitudes towards the advertisement and the dual mediation hypothesis -- The functions of attitudes and attitude objects -- Attitude functions: why people hold attitudes -- Consumer goals and the functions of consumer goods -- The relationship between attitudes, goals and intentions -- Why people acquire goods -- Utilitarian goals -- Self-expression goals -- Identity-building goals -- Hedonic goals -- Implications for advertising -- Summary and conclusions -- Notes -- Chapter 5 How consumers yield to advertising: Principles of persuasion and attitude change -- The Yale reinforcement approach -- The information processing model of McGuire -- The cognitive response model -- Dual process theories of persuasion -- The multiple-role assumption -- Biased processing of information -- Assessing the intensity of processing -- Processing ability, processing intensity and attitude change -- The impact of working knowledge on processing ability -- The impact of distraction on processing ability -- The impact of message repetition on processing ability -- Processing motivation, processing intensity and attitude change -- Personal relevance as motivator -- Fear as a motivator -- Individual differences in processing motivation -- Processing intensity and stability of change -- Simplifying dual process theories: the unimodel -- Self-validation: a new process of persuasion -- Strategies to attract attention to advertising -- Humour in advertising -- Humour, distraction and memory -- Humour and liking for the ad and the brand -- Humorous advertisements and brand choice -- Limitations -- Summary and conclusions -- Sex in advertising -- The impact of sexual advertisements on information processing. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The impact of sexual advertising on attitudes -- Conclusions -- Strategies to lower resistance to advertising -- Persuasion knowledge and reactance -- Two-sided advertisements -- Product placement -- Native advertising -- Sponsorship -- Summary and conclusions -- Notes -- Chapter 6 How advertising influences buying behaviour -- The attitude-behaviour relationship: a brief history -- Predicting specific behaviour: the reasoned action approach -- The standard model -- Extending the standard model -- Reformulating the standard model: the theory of reasoned goal pursuit -- Narrowing the intention-behaviour gap: forming implementation intentions -- Implications for advertising -- Beyond reasons and plans: the automatic instigation of behaviour -- Automatic and deliberate influence of attitudes -- Automatic and deliberate influence of social norms -- Automatic and deliberate influence of goals -- Goals, habits and behaviour -- The role of mindsets in goal-directed information processing and behaviour -- Goal conflict and impulsive behaviour -- Implications for advertising: the return of the hidden persuaders -- Summary and conclusions -- Note -- Chapter 7 Beyond persuasion: Achieving consumer compliance without changing attitudes -- Social influence and compliance without pressure -- The principle of reciprocity -- The door-in-the-face technique -- That's-not-all technique -- Beyond reciprocity -- Product samples as reciprocity traps -- The principle of commitment/consistency -- Foot-in-the-door technique -- Lowball technique -- The principle of social validation -- Reference groups -- Individual differences and social proof -- Motivation and social validation -- Values and lifestyles -- The principle of liking -- Determinants of liking in social influence situations -- Physical attractiveness -- Similarity -- Ingratiation -- Bringing good news. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The principle of authority -- Symbols of authority -- Authority and obedience -- The principle of scarcity -- The principle of confusion -- Mindlessness revisited: the limited-resource account -- Summary and conclusions -- Note -- Chapter 8 Advertising in the new millennium: How the Internet affects consumer judgement and choice -- Features of online advertising -- Big data, online tracking and privacy concerns -- Three types of online advertising -- When does online advertising promote persuasion? -- A critical precursor to online persuasion: online trust -- Building online trust -- Online trust and regulatory focus -- How banner ad placement and content affects online persuasion -- How does online advertising promote persuasion? The role of conscious versus unconscious processes -- Online heuristics -- Supplementing regular online advertising: persuasion via decision support systems -- Online stereotyping -- Unintended and incidental effects of being online on consumer cognition (and what they mean for online advertising) -- How Google affects consumer memory -- Us and our devices -- Implications for advertising: an online 'truth effect'? -- Beyond online advertising: persuasion via online interpersonal communication -- Company effects of online chatter -- How emotion affects online diffusion and diffusion affects online emotion -- Summary and conclusions -- Notes -- References -- Glossary -- Author index -- Subject index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Description based on publisher supplied metadata and other sources. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising-Psychological aspects. |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stroebe, Wolfgang. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Fennis, Bob M. |
| Title | The Psychology of Advertising |
| Place, publisher, and date of publication | Oxford : Taylor & Francis Group,c2020 |
| International Standard Book Number | 9780367346355 |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) | |
| Corporate name or jurisdiction name as entry element | ProQuest (Firm) |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=6307393">https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=6307393</a> |
| Public note | Click to View |
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