Communicating Social and Environmental Issues Effectively. (Record no. 19322)
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| 000 -LEADER | |
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| fixed length control field | 06238nam a22004693i 4500 |
| 001 - CONTROL NUMBER | |
| control field | EBC6262162 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MiAaPQ |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240724114416.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240724s2020 xx o ||||0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781838674694 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781838674687 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (MiAaPQ)EBC6262162 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Au-PeEL)EBL6262162 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)1175920539 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MiAaPQ |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | MiAaPQ |
| Modifying agency | MiAaPQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5717-5734.7 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 304.201/4 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Reed, Betsy. |
| 245 10 - TITLE STATEMENT | |
| Title | Communicating Social and Environmental Issues Effectively. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Bingley : |
| Name of producer, publisher, distributor, manufacturer | Emerald Publishing Limited, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2020. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2020. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (206 pages) |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 490 1# - SERIES STATEMENT | |
| Series statement | PRCA Practice Guides |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Intro -- Half Title Page -- Title Page -- Copyright Page -- Dedication Page -- Contents -- About the Author -- Foreword -- Acknowledgement -- 1-Introduction and Overview -- Welcome to the Brave New Paradigm -- An Overview of Relevant Trends -- Four Key Points -- Sustainability is about Both Society and the Environment -- Communicators in Every Sector Need to be Able to Communicate Social and Environmental Issues Effectively -- This Book is a Practical Guide -- Bring your Values and Humanity to Work -- Questions to Consider -- Structure of this Book -- Useful Terms and Definitions -- Corporate Social Responsibility -- "Greenwash" -- "Purposewash" -- "Wokewash" -- Making the Business Case -- 2-Seven Key Principles of Communicating Social and Environmental Issues -- Understand what Sustainability Is - and Isn't -- Why are you Going to Communicate Social and Environmental Issues? -- Understand What You're Communicating -- Identify, then get to know your key stakeholders -- Risk-proof Your Approach -- Conduct a "Pre-mortem" -- Be Transparent, Particularly if Things aren't Perfect -- Be Brave -- Look for Ways to Maximize Opportunities -- Be Normal. Use Everyday Language -- In Summary -- 3-Understand Your Context -- The Importance of Communicators -- About this Chapter -- Questions for Consideration -- On Internal Stakeholders -- Mapping Internal Stakeholders -- Understand your Organization's Culture -- Do the Bare Minimum -- Break the Law -- Wait and See -- "Show and Tell" -- Principles Before Pay -- Think Ahead -- Your Role as a Communicator in Your Specific Context -- In Summary -- 4-Practical Approaches to Understand Your Stakeholder Ecosystem -- Why a Stakeholder Focus is Fundamental -- Chapter Overview -- Stakeholders 101 -- What are Stakeholders? -- Stakeholders and "Publics" -- Your Relationship to Stakeholders as a Communicator. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Stakeholder Mapping -- Stakeholder Mapping 1, 2, 3 -- Get to Know Your Stakeholders -- Nine Steps to Create a Pen Portrait -- A Brief Word on Audience Testing -- Pen Portrait Categories -- Sample Pen Portrait -- In Summary -- 5-Principles of Effective Stakeholder Engagement -- Chapter Overview -- Making the Case for Stakeholder Engagement Versus Communications -- Key Definitions -- Principles of Effective Stakeholder Engagement -- Consulting Stakeholders -- The Case for Consultation -- Step-by-Step: Consulting Stakeholders -- Planning -- How to Design and Undertake Surveys -- Consult -- Analyze and Integrate Feedback -- What Next? -- Consultation Method Case Studies -- In Summary -- 6-The Value of Allies, Advocates and Partners -- The Case for Working with Allies, Advocates and Partners -- Chapter Overview -- Defining Allies, Advocates and Partners -- Case Studies -- Partners: Sky Ocean Rescue - A Masterclass in Effective Partnerships and Impact -- In Summary -- 7-Creating an Effective Communications Plan -- chapter Overview -- The Framework -- Step 1: Create Your Strategy -- What's the Business Case? -- Create your Working (and Accurate) Definition of Sustainability -- Clarify your Aims, Objectives and Ideal Outcomes -- Clarify What You're Communicating -- Understand and Map your Internal Context -- Map and Get to Know (Really Know) your Key Stakeholders -- Decide if Engagement or Communications will Best Achieve you Aims -- Ask "Will Consulting Stakeholders Enhance the Process and/or Impact of this Project?" -- Step 2: Create your Plan -- Ask yourself the Following "Food for Thought" Questions -- Determine which Tactics and Channels will Reach your Stakeholders -- Consider How You'll Measure the Effectiveness of Your Approach -- Top Tips for Measurement -- Develop your Messaging -- On Outputs Versus Outcomes. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Test Everything-Messages, Tactics and Channels, Assumptions -- Consider the Added Value of Allies, Advocates and Partnerships -- Step 3: Risk-Proof your Approach -- Step 4: Go Forth and Deliver -- In Summary -- Appendix 1-Further Resources -- A.1. General Resources on Communicating Social and Environmental Issues -- A.2. Building the Business Case -- A.3. Evaluation and Measurement -- A.4. Reader Enquiries -- Appendix 2-Tactical Planning Worksheet -- References -- Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This is the definitive guide to planning and delivering great communications on complex social and environmental issues. Including real-world case studies, practical exercises and clear frameworks, this book helps leaders, managers and marketing professionals plan, risk-proof and execute effective communications strategies. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Description based on publisher supplied metadata and other sources. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Environmental policy-Social aspects. |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Reed, Betsy |
| Title | Communicating Social and Environmental Issues Effectively |
| Place, publisher, and date of publication | Bingley : Emerald Publishing Limited,c2020 |
| International Standard Book Number | 9781838674687 |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) | |
| Corporate name or jurisdiction name as entry element | ProQuest (Firm) |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | PRCA Practice Guides |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=6262162">https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=6262162</a> |
| Public note | Click to View |
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