Masters of Advertising Copy (RLE Marketing). (Record no. 16951)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03528nam a22004453i 4500 |
| 001 - CONTROL NUMBER | |
| control field | EBC6145380 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MiAaPQ |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240724114156.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240724s2014 xx o ||||0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781000086737 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781138791145 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (MiAaPQ)EBC6145380 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Au-PeEL)EBL6145380 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)1148871860 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MiAaPQ |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | MiAaPQ |
| Modifying agency | MiAaPQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 .M378 2015 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.132 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Frederick, J. George. |
| 245 10 - TITLE STATEMENT | |
| Title | Masters of Advertising Copy (RLE Marketing). |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Oxford : |
| Name of producer, publisher, distributor, manufacturer | Taylor & Francis Group, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2014. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (399 pages) |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 490 1# - SERIES STATEMENT | |
| Series statement | Routledge Library Editions: Marketing Series |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Cover -- Half Title -- Title Page -- Copyright Page -- Original Title Page -- Original Copyright Page -- Table of Contents -- Preface -- Introduction -- Words are the Working Tools -- Chapter I: Advertising Copy and the Writer -- Chapter II: The Advertising Writer Who is Bigger than His Ad -- Chapter III: Human Appeals in Copy -- Chapter IV: The Underlying Principles of Good Copy -- Chapter V: Emotion and Style in Advertising Copy -- Chapter VI: Some Lessons I Have Learned in Advertising -- Chapter VII: Copy - Good, Bad and Indifferent -- Chapter VIII: The Research Basis of Copy -- Chapter IX: Axioms of Advertising -- Chapter X: Copy First -- Chapter XI: Making Advertisements Read -- Chapter XII: Copy Don'ts -- Chapter XIII: Wanted - By the Dear Public -- Chapter XIV: Advertising Copy and the So-Called "Average Woman -- Chapter XV: Bellevable Advertising -- Chapter XVI: Looking at Copy and Looking Into It -- Chapter XVII: The Human Side of It -- Chapter XVIII: Copy That Is and Isn't -- Chapter XIX: The Sales Power of Good Copy as Demonstrated in Book Advertising -- Chapter XX: The Copy Writer's Work Bench -- Chapter XXI: The Psychology of the Printed Work -- Chapter XXII: Simplicity in Advertising Copy -- Chapter XXIII: What Makes Good Retail Copy -- Chapter XXIV: The Art of Visualizing Good Copy -- Chapter XXV: Old and New Days in Advertising Copy. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Description based on publisher supplied metadata and other sources. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Frederick, J. George |
| Title | Masters of Advertising Copy (RLE Marketing) |
| Place, publisher, and date of publication | Oxford : Taylor & Francis Group,c2014 |
| International Standard Book Number | 9781138791145 |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) | |
| Corporate name or jurisdiction name as entry element | ProQuest (Firm) |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Routledge Library Editions: Marketing Series |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=6145380">https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=6145380</a> |
| Public note | Click to View |
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