Effective Data Storytelling : (Record no. 15297)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 06285nam a22004573i 4500 |
| 001 - CONTROL NUMBER | |
| control field | EBC5993965 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MiAaPQ |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240724114058.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240724s2019 xx o ||||0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119615736 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781119615712 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (MiAaPQ)EBC5993965 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Au-PeEL)EBL5993965 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)1130905237 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MiAaPQ |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | MiAaPQ |
| Modifying agency | MiAaPQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5718 .D954 2020 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.45 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dykes, Brent. |
| 245 10 - TITLE STATEMENT | |
| Title | Effective Data Storytelling : |
| Remainder of title | How to Drive Change with Data, Narrative and Visuals. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Newark : |
| Name of producer, publisher, distributor, manufacturer | John Wiley & Sons, Incorporated, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2019. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2020. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (339 pages) |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Cover -- Title Page -- Copyright Page -- Contents -- Foreword -- Preface -- Acknowledgments -- Chapter 1 Introduction to Driving Change through Insight -- Why Change Is Important -- Everyone Becomes an Analyst -- Data Literacy Is Essential in Today's Data Economy -- What Is an Insight? -- Effective Communication Turns Insights into Actions -- Data-driven Change Isn't Easy -- Strive to Communicate, Not Just Inform -- Telling the Story of Your Data -- References -- Chapter 2 Why Tell Stories with Data? -- Humans Are Storytelling Creatures -- Stories Beat Statistics -- Three Essential Elements of Data Stories -- Driving Action with Data Stories -- Why Your Insights Need Narrative and Visuals -- References -- Chapter 3 The Psychology of Data Storytelling -- Most Decisions Are Not Based on Logic -- How We React to Facts -- How We React to Stories -- Data Stories Bridge Logic and Emotion -- What Could Semmelweis Have Done Differently? -- References -- Chapter 4 The Anatomy of a Data Story -- The Six Essential Elements of a Data Story -- Element 1: Data Foundation -- Element 2: Main Point -- Element 3: Explanatory Focus -- Element 4: Linear Sequence -- Element 5: Dramatic Elements -- Element 6: Visual Anchors -- Data Stories Come in All Shapes and Sizes -- Every Data Story Needs a Storyteller -- Know Your Audience before Telling Your Story -- When It Makes Sense to Craft Data Stories and When It Doesn't -- References -- Chapter 5 Data: The Foundation of Your Data Story -- Examine the Building Blocks of Your Data Stories -- Relevance -- Trustworthiness -- Every Data Story Needs a Central Insight -- Do You Have an Actionable Insight? -- The Analysis Process: Exploration to Explanation -- Data Forgery #1: The Data Cut -- Data Forgery #2: The Data Cameo -- Data Forgery #3: The Data Decoration -- Analyzing and Communicating Data Demands Discipline. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Confirmation Bias -- Survivorship Bias -- Curse of Knowledge -- Correlation Fallacy -- Texas Sharpshooter Fallacy -- Hasty Generalization Fallacy -- When Too Much of a Good Thing Is Bad -- References -- Chapter 6 Narrative: The Structure of Your Data Story -- Defining a Narrative Model for Data Stories -- Fleshing Out Your Narrative with Story Points -- Storyboarding Your Data Story -- Step 1: Identify Your Aha Moment -- Step 2: Find Your Beginning (the Hook and Setting) -- Step 3: Select Your Rising Insights -- Step 4: Empower Your Audience to Act -- When They Want Just the Facts -- Uncovering the Heroes in Your Data Story -- How Conflict Amplifies the Impact of Your Data Narrative -- Make Your Ideas More Digestible with Analogies -- References -- Chapter 7 Visuals (Part 1): Setting the Scenes of Your Data Story -- Human Perception and Our Innate Pattern-seeking Abilities -- Facilitating Meaningful Comparisons with Visuals -- Principle #1: Visualize the Right Data -- Principle #2: Choose the Right Visualizations -- Familiarity versus Novelty -- Principle #3: Calibrate the Visuals to Your Message -- End of Part I: The Scenes Are Set -- References -- Chapter 8 Visuals (Part 2): Polishing the Scenes of Your Data Story -- Principle #4: Remove Unnecessary Noise -- Principle #5: Focus Attention on What's Important -- Color Contrast -- Text -- Typography -- Layering -- Principle #6: Make Your Data Approachable and Engaging -- Labeling -- Reference Lines -- Formatting -- Convention Adherence -- Imagery -- Real-world Examples -- Principle #7: Instill Trust in Your Numbers -- A Principled Approach to Visual Storytelling -- References -- Chapter 9 Crafting Your Own Data Story -- Learning from a Master Data Storyteller -- 0:34-Key Tactics: Labeling, Annotation, and Axis Scaling. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1:00-Key Tactics: Time Period, Label Sizing, Categories, Chart Elements (Bubble Size) -- 1:18-Key Tactics: Reference Line, Selective Labeling, Highlighting -- 1:30-Key Tactics: Animation, Additive Context -- 2:22-Key Tactics: Personalization, Selective Labeling, Highlighting -- 3:30-Key Tactics: Zoom, Selective Labeling, Drill-Down, Explicit Comparisons -- 4:00-Key Tactics: Summary Animation, Trendline -- Deconstructing a Data Story -- Act I: The Setting -- Act II: The Build-up -- Act III: The Solution -- NCLB Data Story: Behind the Scenes -- Act I Review -- Act II Review -- Act III Review -- Everyday Data Stories Come in All Shapes, Sizes, and Flavors -- Based on a True Story #1: An Editor Must Retain a Skilled Writer -- Based on a True Story #2: A Manufacturer's Need for a New Pricing Strategy -- Data Storyteller: A Guide and a Change Agent -- References -- About the Author -- About the Website -- Index -- EULA. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Description based on publisher supplied metadata and other sources. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business communication. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Information visualization. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Storytelling. |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Dykes, Brent |
| Title | Effective Data Storytelling |
| Place, publisher, and date of publication | Newark : John Wiley & Sons, Incorporated,c2019 |
| International Standard Book Number | 9781119615712 |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) | |
| Corporate name or jurisdiction name as entry element | ProQuest (Firm) |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=5993965">https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=5993965</a> |
| Public note | Click to View |
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