Expand, Grow, Thrive : (Record no. 130726)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04865nam a22004573i 4500 |
| 001 - CONTROL NUMBER | |
| control field | EBC5049665 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MiAaPQ |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240729131501.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240724s2018 xx o ||||0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781787437814 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781787437821 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (MiAaPQ)EBC5049665 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Au-PeEL)EBL5049665 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (CaPaEBR)ebr11505325 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)1022786850 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MiAaPQ |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | MiAaPQ |
| Modifying agency | MiAaPQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5410-5417.5 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Canalichio, Pete. |
| 245 10 - TITLE STATEMENT | |
| Title | Expand, Grow, Thrive : |
| Remainder of title | 5 Proven Steps to Turn Good Brands into Global Brands Through the LASSO Method. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Bingley : |
| Name of producer, publisher, distributor, manufacturer | Emerald Publishing Limited, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2018. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (348 pages) |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Front Cover -- Expand, Grow, Thrive -- Copyright Page -- Dedication -- Contents -- Acknowledgments -- Introduction -- Prelude: Addressing the Expansion Riddle -- Lateral -- Addictive -- Storied -- Scalable -- Own-able -- 1 Pinning Their Hopes -- A Tale of One Pin, Two Brands, and 3,000 People Waiting in the Cold -- 2 Choose to Lead - How to Succeed in the Connective Economy -- Look Beyond One Income Source -- Cater to Customers Across Their Lives -- Act Quickly -- 3 Lateral - Beyond Where They've Been -- Key Takeouts -- Your Turn -- 4 Addictive - Growing to Love -- Key Takeouts -- Your Turn -- 5 Storied - The Power of Heritage in a World of Action -- Key Takeouts -- Your Turn -- 6 Scalable - Achieving Your Best Size -- Key Takeouts -- Your Turn -- 7 Own-able - How You Expand and Stay True to Your DNA -- Key Takeouts -- Your Turn -- 8 Is Your Brand Optimized? -- Overview -- Data Collection -- Model Selection -- Agreement between Experts -- Algorithm Evaluation -- Lateral -- Key Takeouts -- Addictive -- Key Takeouts -- Storied -- Key Takeouts -- Scalable -- Key Takeouts -- Own-able -- Key Takeouts -- 9 Making the Decision to License -- What is Licensing? -- What Makes a Brand License-able? -- What Sort of Brand Should It Be? -- The Critical Success Factors for Licensing -- The Brand Licensing Process -- Step 1: Identify Where to Play -- Step 2: Determine How to Win -- Step 3: Prospect Licensees -- Step 4: Conduct Due Diligence -- Step 5: Define Licensing Opportunity -- Step 6: Negotiate Deal Terms and Finalize Contract -- Step 7: Orientation -- Step 8: Business Planning -- The Brand Scorecard -- Knowing When to License -- Selecting Categories for Licensing -- The Role and Importance of a Licensing Agency -- Whether a Program is Being Managed Successfully -- Lessons and Advice -- How a License Can Work to a Brand's Competitive Advantage. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Expectations of Licensors, Licensees, and Agents -- Expectations of Licensors -- Expectations of Licensees -- Agents and Consultants -- Different Kinds of Licensing Arrangements -- How to Find an Agency -- Skills and Knowledge You& -- #x02019 -- ll Need to Drive Licensing Revenue -- For Licensors -- For Licensees -- 10 License to Operate - The Future of the Licensed Brand -- How Far Licensing Has Come -- Corporate Trademark Licensing -- Conclusion -- 11 Epilogue -- Final Thoughts -- Appendix A: LASSO Evaluation, Questions and Scoring Kit -- Chapter 3 -- Your Turn -- Chapter 4 -- Your Turn -- Chapter 5 -- Your Turn -- Chapter 6 -- Your Turn -- Chapter 7 -- Your Turn -- Appendix B: LASSO Methodology -- LASSO: An Algorithm for Automated Brand Self-Evaluation -- Overview -- Data Collection -- Model Selection -- Agreement between Experts -- Algorithm Evaluation -- Appendix C: LASSO Methodology Q& -- A -- Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | In this call-to-arms for marketers struggling to hit their growth targets, brand licensing expert Pete Canalichio explores what needs to be done to consistently and sustainably convert consumer interest into passion, into must-have, and into must-have-more. The result is the LASSO model: a five-step process to turn good brands into global brands. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Description based on publisher supplied metadata and other sources. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | International business enterprises-Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing). |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Canalichio, Pete |
| Title | Expand, Grow, Thrive |
| Place, publisher, and date of publication | Bingley : Emerald Publishing Limited,c2018 |
| International Standard Book Number | 9781787437821 |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) | |
| Corporate name or jurisdiction name as entry element | ProQuest (Firm) |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=5049665">https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=5049665</a> |
| Public note | Click to View |
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