Blind Spots : (Record no. 129395)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04086nam a22004453i 4500 |
| 001 - CONTROL NUMBER | |
| control field | EBC5015544 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MiAaPQ |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240729131418.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240724s2017 xx o ||||0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780730345398 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9780730345404 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (MiAaPQ)EBC5015544 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Au-PeEL)EBL5015544 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (CaPaEBR)ebr11430737 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (CaONFJC)MIL1033384 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)1003196757 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MiAaPQ |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | MiAaPQ |
| Modifying agency | MiAaPQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HQ1240 .B753 2018 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 305.4 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Brideson, R. J. |
| 245 10 - TITLE STATEMENT | |
| Title | Blind Spots : |
| Remainder of title | How to Uncover and Attract the Fastest Emerging Economy. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Newark : |
| Name of producer, publisher, distributor, manufacturer | John Wiley & Sons, Incorporated, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2017. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (297 pages) |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Intro -- Blind Spots -- Contents -- Foreword -- About the Author -- Acknowledgements -- To my community -- To my village -- Preface -- Introduction -- Chapter 1 From history to herstory -- The birth of business marketing -- Things have changed - or have they? -- Women want more -- The wo-man algorithm -- Become conscious of the bias -- From reject to results -- Chapter 2 Are you blind? -- Lack of intelligence -- CASE STUDY: The 3% Conference -- Business her-itage -- Where are your blind spots? -- Presenting the data … -- More than bums around the boardroom -- The result of getting it right -- Chapter 3 Proof of difference -- Y change? -- Do you get it? -- CASE STUDY: Women, We See You -- From Unilever to multi-view -- The apple doesn't fall far -- Segmentation is king, but also queen -- 1. Externally -- 2. Operationally -- 3. Internally -- 4. Human Resources -- Pick your battle -- Chapter 4 Meet modern woman -- The Mother Load -- How modern are you and your brand? Ask yourself: -- What women want -- A fresh take on food -- Role revitalised -- CASE STUDY: #Sharetheload -- Chapter 5 Are we dating or in a relationship? -- Long-lasting consumer love -- Will you marry me? -- From ignoring you to marrying you -- But what about him? -- A double race -- Chapter 6 Busting the biggest business myths -- CASE STUDY: Get your geek on -- Where are we going wrong? -- Myth 1 I have an all-female team - I get it. -- Myth 2 We're equal Opportunity - tick! -- Myth 3 We've got a person to tackle this. -- Myth 4 My budget isn't big enough. -- Myth 5 We've done femvertising. Job done. -- CASE STUDY: Black girl magic -- From coma … -- … To conscious -- A period of transformation -- CASE STUDY: AFL Women's Launch -- Overview -- The opportunity -- Collaboration, not Instruction -- Early signs -- What can other brands do to attract women? -- Chapter 7 how me the money. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 4 STEP PROCESS -- 1. WHAT'S THE SIZE OF THE PRIZE? -- 2. WHAT'S IN THE WAY ? -- 3. WHAT'S IN YOUR HEART ? -- 4. WHAT LENS ARE YOU USING? -- What to change, and when -- Keep moving -- Chapter 8 Future proof and female ready -- Stage 1: Conduct market research -- Hunch versus hypothesis -- Stage 2: Reimagine your business culture - internal and external -- 1. Reimagine internal culture -- 2. Reimagine external culture -- Stage 3: Develop the blueprint -- Transition and transform -- Conclusion -- References -- Image credits -- Index -- EULA. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Description based on publisher supplied metadata and other sources. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Women in economic development. |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Brideson, R. J. |
| Title | Blind Spots |
| Place, publisher, and date of publication | Newark : John Wiley & Sons, Incorporated,c2017 |
| International Standard Book Number | 9780730345404 |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) | |
| Corporate name or jurisdiction name as entry element | ProQuest (Firm) |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=5015544">https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=5015544</a> |
| Public note | Click to View |
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