Marketing Essentials for Independent Lodgings. (Record no. 127758)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02863nam a22004333i 4500 |
| 001 - CONTROL NUMBER | |
| control field | EBC4898664 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MiAaPQ |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240729131321.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240724s2017 xx o ||||0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781631575976 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781631575969 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (MiAaPQ)EBC4898664 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Au-PeEL)EBL4898664 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (CaPaEBR)ebr11414244 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)994027839 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MiAaPQ |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | MiAaPQ |
| Modifying agency | MiAaPQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | TX907.L255 2017 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 647.95730000000003 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lanier, Pamela. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing Essentials for Independent Lodgings. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York : |
| Name of producer, publisher, distributor, manufacturer | Business Expert Press, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2017. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (178 pages) |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Cover -- Contents -- Special Thanks -- Acknowledgments -- Introduction -- A Word from the Author -- Part I: Marketing and Pricing Basics -- Chapter 1: First Impressions: Hospitality -- Chapter 2: Total Media Marketing -- Chapter 3: Marketing Your Passions -- Chapter 4: Setting a Price -- Chapter 5: Demographics Make a Difference -- Chapter 6: Increase Sustainability, Increase Appeal -- Chapter 7: Working with Associations and Travel Agents -- Chapter 8: Mastering Public Relations -- Chapter 9: Guest Communications-A Bird in Hand -- Part II: Web-Based Marketing -- Chapter 10: Website Fundamentals for Innkeepers -- Chapter 11: Your Social Media Presence -- Chapter 12: SEO (Search Engine Optimization) -- Chapter 13: Tips and Tricks for Staying on Top of Your Content -- Chapter 14: The Rating Game: Leveraging Consumer Reviews -- Chapter 15: Online Travel Agents (OTAs) -- Appendix: Five-Month Detailed Marketing Plan -- Case Study: Bass and Baskets: An Innkeeper's Passions -- Appendix 1: Putting Heads in Country Beds -- Appendix 2: List of Possible Marketing Initiatives -- Appendix 3: Top Tips from Successful Properties -- Author Biographies -- List of Contributors -- Index -- Adpage -- Backcover. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Description based on publisher supplied metadata and other sources. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Bed and breakfast accommodations--Marketing. |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lanier, Marie. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Lanier, Pamela |
| Title | Marketing Essentials for Independent Lodgings |
| Place, publisher, and date of publication | New York : Business Expert Press,c2017 |
| International Standard Book Number | 9781631575969 |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) | |
| Corporate name or jurisdiction name as entry element | ProQuest (Firm) |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=4898664">https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=4898664</a> |
| Public note | Click to View |
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