UnMarketing : (Record no. 118263)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04223nam a22004453i 4500 |
| 001 - CONTROL NUMBER | |
| control field | EBC4708892 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MiAaPQ |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240729130845.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240724s2016 xx o ||||0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119336020 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781119335009 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (MiAaPQ)EBC4708892 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Au-PeEL)EBL4708892 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (CaPaEBR)ebr11274772 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (CaONFJC)MIL961910 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)959950410 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MiAaPQ |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | MiAaPQ |
| Modifying agency | MiAaPQ |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stratten, Scott. |
| 245 10 - TITLE STATEMENT | |
| Title | UnMarketing : |
| Remainder of title | Everything Has Changed and Nothing Is Different. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Newark : |
| Name of producer, publisher, distributor, manufacturer | John Wiley & Sons, Incorporated, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2016. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (307 pages) |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | UnMarketing: Everything has Changed and Nothing is Different -- Contents -- Introduction -- 1: Everything Has Changed and Nothing Is Different -- 2: The Hierarchy of Buying -- 3: A Word on Experts -- 4: Trust Gap -- 5: ROD: Return on Donuts -- 6: Restaurant That Didn't Get It -- 7: Cold-Calling -- 8: Aiming Your Company at the Bottom of the Barrel -- The Better Bottom of the Barrel -- 9: Pull and Stay -- 10: Reasons Why Companies Don't Use Social Media -- 11: Social Media (Social Currency as Well) -- 12: Twitter versus Facebook versus LinkedIn -- Conversational Social -- Facebook -- Twitter -- LinkedIn -- Google+ -- Visual Social -- Dark Social -- 13: Social Media Platforming -- 14: UnPodcasting -- 15: HARO -- 16: The Game Has Changed: Immediacy and Relevancy -- 17: Publicized Customer Service -- 18: Don't Bank on the Bold -- 19: Seven Deadly Social Media Sins -- Greed -- Gluttony -- Sloth -- Envy -- Wrath -- Lust -- Pride -- 20: The Millennials Are Coming -- 21: How Twitter Changed Scott's Business -- 22: Tassimo -- 23: Domino's-Word of Mouth Mouths Are Moving... -- 24: Naked Pizza -- 25: Don't Feed the Trolls -- 26: Social Media for Social Good -- 27: Your Website-Old School versus New School -- Brochure versus Hub -- Pitch versus Authenticity Newsletters -- Static versus Dynamic -- Our Site versus Your Site -- I'm Great versus You're Great -- A Jungle versus a Map -- High versus Low Barrier to Engagement -- 28: Your Captcha Is Craptcha -- Pop-Ups -- 29: Experience Gap -- 30: Raising and Keeping the Bar High-Cirque -- 31: Stirring Coffee -- 32: Using ``Stop Start Continue´´ -- 33: Zappos -- 34: Rockport -- 35: FreshBooks -- 36: Why You Can't Learn from Millionaires -- 37: Authenticity and Transparency -- 38: For Whom the Bell Mobility Tolls -- 39: Scott's Transparency on Twitter -- 40: Your Transparency -- 41: Affiliates -- 42: Testimonials. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 43: Best Sellers -- 44: Why Being a Work-at-Home Mom Is Bad for Business -- 45: Hello? Walmart? -- 46: Idea Creation -- 47: Idea Delivery -- 48: Doing In-Person Seminars -- 49: Tele-Seminars (now Webinars) -- 50: Viral Marketing -- The Landing Page -- Emotion-How Do You Decide? -- 51: Video -- 52: Be Prepared for Success -- 53: Undercover UnMarketing -- 54: Putting It Into Practice -- 55: Lush -- 56: Trade Shows -- 57: Social Media at Trade Shows -- 58: UnNetworking: Why Networking Events Are Evil -- 59: The Awesomeness of Being a 2.0 Author -- Accessibility -- 60: The UnTour -- Brand Enhancement -- Value People -- Real-World Networking -- 61: The UnEnd -- Index -- End User License Agreement. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Description based on publisher supplied metadata and other sources. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Relationship marketing. |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stratten, Alison. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Stratten, Scott |
| Title | UnMarketing |
| Place, publisher, and date of publication | Newark : John Wiley & Sons, Incorporated,c2016 |
| International Standard Book Number | 9781119335009 |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) | |
| Corporate name or jurisdiction name as entry element | ProQuest (Firm) |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=4708892">https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=4708892</a> |
| Public note | Click to View |
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