The New Icons? : (Record no. 116027)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03037nam a22004453i 4500 |
| 001 - CONTROL NUMBER | |
| control field | EBC4672112 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MiAaPQ |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240729130743.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240724s1994 xx o ||||0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781442681866 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9780802074287 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (MiAaPQ)EBC4672112 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Au-PeEL)EBL4672112 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (CaPaEBR)ebr11257795 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (CaONFJC)MIL204555 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)958581323 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MiAaPQ |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | MiAaPQ |
| Modifying agency | MiAaPQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF6146.T42.R884 1995 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.143 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rutherford, Paul. |
| 245 14 - TITLE STATEMENT | |
| Title | The New Icons? : |
| Remainder of title | The Art of Television Advertising. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Toronto : |
| Name of producer, publisher, distributor, manufacturer | University of Toronto Press, |
| Date of production, publication, distribution, manufacture, or copyright notice | 1994. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©1994. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (289 pages) |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Intro -- Contents -- List of Photographs -- Acknowledgments -- Introduction: Ads as Art -- 1 The First Clios (1948-58) -- In the Beginning -- Hard Sell/Soft Sell -- Exploring the Affluent Society -- On Materialism -- 2 Studies in American Excellence -- Living in 'Marlboro Country' (1963-71) -- Coca-Cola's America (1969-82) -- Pepsi's 'New Generation' (1984-6) -- About Campaigns -- 3 Art in the Service of Commerce -- The 'Creative Revolution' -- The Young & -- Rubicam Collection -- Britain's Creative 'Breakthrough' -- The Canadian Accent -- A Postmodern Form? -- 4 Reading the Bessies -- Identities -- Everyday life -- Tradition, Nature, and Modernity -- The Gospel of Consumption -- 5 The Cannes Lions, Etc. (1984-92) -- Apple's 1984 -- The World's Best Commercials? -- Sex, Laughs, and Rock 'n' Roll -- Images of Products -- 6 The Captivated Viewer and Other Tales -- A Marketing Tool? -- Making Popular Culture -- The Active Viewer -- Afterword: Travels in Europe (October 1992) -- Appendix: How to View Commercials -- Listing of Commercials -- Sources -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y -- Z. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Tracing commercials from the late 1940s, when they made their first appearance, to the early 1990s, Rutherford focuses on the shape and character of actual commercials as well as on what we do with them. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Description based on publisher supplied metadata and other sources. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Television advertising. |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Rutherford, Paul |
| Title | The New Icons? |
| Place, publisher, and date of publication | Toronto : University of Toronto Press,c1994 |
| International Standard Book Number | 9780802074287 |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) | |
| Corporate name or jurisdiction name as entry element | ProQuest (Firm) |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=4672112">https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=4672112</a> |
| Public note | Click to View |
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