ORPP logo

The Myth of Green Marketing : (Record no. 115120)

MARC details
000 -LEADER
fixed length control field 02428nam a22004813i 4500
001 - CONTROL NUMBER
control field EBC4670185
003 - CONTROL NUMBER IDENTIFIER
control field MiAaPQ
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240729130718.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240724s1998 xx o ||||0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781442657427
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9780802080356
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC4670185
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL4670185
035 ## - SYSTEM CONTROL NUMBER
System control number (CaPaEBR)ebr11256699
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)958578610
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5413 .S658 1998
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Smith, Toby.
245 14 - TITLE STATEMENT
Title The Myth of Green Marketing :
Remainder of title Tending Our Goats at the Edge of Apocalypse.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Toronto :
Name of producer, publisher, distributor, manufacturer University of Toronto Press,
Date of production, publication, distribution, manufacture, or copyright notice 1998.
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©1998.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (198 pages)
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
490 1# - SERIES STATEMENT
Series statement Heritage Series
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Cover -- CONTENTS -- ACKNOWLEDGMENTS -- Introduction -- 1 Theoretical Considerations -- 2 Resignification of 'Consume' -- 3 The Environmental Movement and Consumerism -- 4 Green Consumerism -- 5 Analysis of Examples -- Conclusion -- NOTES -- REFERENCES -- INDEX -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- V -- W -- X.
520 ## - SUMMARY, ETC.
Summary, etc. Smith analyses the role that social myths such as green marketing play in public understanding of the environmental crisis. Sure to raise controversy with its unique discussion of the cultural and social aspects of environmental issues.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on publisher supplied metadata and other sources.
590 ## - LOCAL NOTE (RLIN)
Local note Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Green marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumption (Economics)-Environmental aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Industrialization-Environmental aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Environmental degradation.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
Main entry heading Smith, Toby
Title The Myth of Green Marketing
Place, publisher, and date of publication Toronto : University of Toronto Press,c1998
International Standard Book Number 9780802080356
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN)
Corporate name or jurisdiction name as entry element ProQuest (Firm)
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Heritage Series
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=4670185">https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=4670185</a>
Public note Click to View

No items available.

© 2024 Resource Centre. All rights reserved.