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Marketing in and for a Sustainable Society. (Record no. 112683)

MARC details
000 -LEADER
fixed length control field 07020nam a22004933i 4500
001 - CONTROL NUMBER
control field EBC4586025
003 - CONTROL NUMBER IDENTIFIER
control field MiAaPQ
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240729130609.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240724s2016 xx o ||||0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781786352811
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781786352828
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC4586025
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL4586025
035 ## - SYSTEM CONTROL NUMBER
System control number (CaPaEBR)ebr11234922
035 ## - SYSTEM CONTROL NUMBER
System control number (CaONFJC)MIL937935
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)953456495
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5410-5417.5
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K.
245 10 - TITLE STATEMENT
Title Marketing in and for a Sustainable Society.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Bingley :
Name of producer, publisher, distributor, manufacturer Emerald Publishing Limited,
Date of production, publication, distribution, manufacture, or copyright notice 2016.
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2016.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (246 pages)
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
490 1# - SERIES STATEMENT
Series statement Review of Marketing Research Series ;
Volume/sequential designation v.13
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Front Cover -- Marketing in and for a Sustainable Society -- Copyright Page -- Contents -- List of Contributors -- Editorial Advisory Board -- Ad hoc Reviewers -- Introduction -- Overview -- Publication Mission -- Articles in This Volume -- Sustainability and Marketing: Concurrent Pursuit of a Smaller Environmental Footprint and a Larger Market Footprint -- Introduction -- Sustainability and Marketing: A Literature Overview -- Organizational Responsiveness to the Sustainability Imperative: A Conceptual Framework -- Internal Organizational Forces -- External Forces -- Sustainability Oriented Behaviors -- Discussion -- Toward Sustainability: Corporate Sustainability Responsibility, Consumer Sustainability Responsibility, and Government Sust... -- Toward Sustainability: Consumption Elimination, Consumption Reduction, and Consumption Redirection -- Toward Sustainability: Fostering Facilitating Forces and Mitigating Impeding Forces -- References -- Marketing's Quest for Environmental Sustainability: Persistent Challenges and New Perspectives -- Possible Explanations for Lack of Meaningful Progress in Environmental Sustainability -- Insufficiency of Existing Theoretical Lenses -- Insignificance: Tweaking at the Margins -- Incompatibility between the Logic of Marketing and the Logic of Sustainability -- Incommensurability in Scale -- New Theoretical Lenses Integrating Sustainability and the Natural Environment -- Assemblage Theory as a Lens for Sustainability -- Socio-Ecological Systems Theory -- Biomimicry: A Framework for Integrating Marketing and Nature -- Concluding Thoughts and Future Directions -- Acknowledgments -- References -- A Stakeholder Marketing Approach to Sustainable Business -- Introduction -- Theoretical Perspectives -- Resource-Based View -- Stakeholder Theory -- Hypothesis Development.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note Stakeholder Orientation and Stakeholder Responsiveness -- Stakeholder Responsiveness and Marketing Outcomes -- Stakeholder Responsiveness and Performance: Marketing Outcomes as Mediators -- Data Collection -- Measures -- Stakeholder Orientation -- Stakeholder Responsiveness -- Marketing Outcomes -- Firm Performance -- Control Variables -- Results -- Discussion and Implications -- Stakeholder Orientations and Stakeholder Responsiveness -- Stakeholder Responsiveness and Marketing Outcomes -- Effects on Firm Performance -- Conclusions -- Acknowledgments -- References -- Turning to Sustainable Business Practices: A Macromarketing Perspective -- Early Accomplishments for Sustainable Business Practices -- Challenges for Businesses Adopting Sustainable Business Practices -- Consumer Product Adoption Challenges -- Sustainable Communication Challenges -- Sustainable Message Framing -- Sustainable Intentions and Behaviors -- The Changing Consumer -- Consumers' Attitudes Change toward Sustainability -- Consumers Notice Changes in Business Operations -- Consumers Turn toward Green -- The Changing Firm -- Factors Influencing Businesses to Adopt Sustainable Business Practices -- Using Nature's Principles -- Diffusion of Sustainable Business Practices -- Sustainable Business Practices Merely a Fad? -- The Changing Society -- Conclusion -- References -- No through Road: A Critical Examination of Researcher Assumptions and Approaches to Researching Sustainability -- Conceptualisation of Sustainable Consumption -- The Framing of the Green Consumer -- Problems with Adopting the Individual as the Unit of Analysis -- Consumption is Located at the Household Level -- Rational Actors versus Evidence of Inconsistency -- Inconsistency between Attitudes and Behaviours -- Inconsistency between Product Categories -- Inconsistency between Contexts.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note Individuals Are Conceptualised as Either Green or Not -- A Shift in How We Conceptualise Individuals Approaching Sustainability -- The Emphasis Is on Consumption -- Positivist Approaches -- Privileging the Researcher Perspective -- The Academic Lens -- The Structure of the Academy -- In Summary -- No through Road: Moving Forward -- References -- Toward Pro-Sustainability Actions: A Macro-Behavioral Perspective -- Sustainability: A Complex Quest -- Advantages of a Macromarketing Approach -- Selective Literature Review of Sustainability -- Suggested Macromarketing Framework of Sustainability -- Concluding Comments on Achieving Sustainability -- References -- Reducing the Attitude-Behavior Gap in Sustainable Consumption: A Theoretical Proposition and the American Electric Vehicle ... -- Introduction -- A Problem of Focus -- The Attitude-Behavior Gap: Failing to Walk the Talk -- Barriers to Sustainable Consumption -- Hedonic, Aesthetic, and Consumption -- Marketing the Luxury EV: Focusing on Hedonic and Aesthetic Approaches -- The Highest Form of Flattery -- Marketing to Bridge the Attitude-Behavior Gap? -- Additional Propositional Possibilities -- References -- Previous Volume Contents.
520 ## - SUMMARY, ETC.
Summary, etc. This special issue, featuring contributions from top scholars including former editors of top journals in marketing, will assemble a set of current, comprehensive review articles written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on publisher supplied metadata and other sources.
590 ## - LOCAL NOTE (RLIN)
Local note Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sustainable development--Social aspects.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
Main entry heading Malhotra, Naresh K.
Title Marketing in and for a Sustainable Society
Place, publisher, and date of publication Bingley : Emerald Publishing Limited,c2016
International Standard Book Number 9781786352828
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN)
Corporate name or jurisdiction name as entry element ProQuest (Firm)
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Review of Marketing Research Series
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=4586025">https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=4586025</a>
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