The Ways to New : (Record no. 107677)
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| 000 -LEADER | |
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| fixed length control field | 05093nam a22004213i 4500 |
| 001 - CONTROL NUMBER | |
| control field | EBC4444900 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MiAaPQ |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240729130346.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240724s2015 xx o ||||0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119211822 |
| Qualifying information | (electronic bk.) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (MiAaPQ)EBC4444900 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Au-PeEL)EBL4444900 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (CaPaEBR)ebr11308211 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (CaONFJC)MIL853619 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)932824666 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MiAaPQ |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | MiAaPQ |
| Modifying agency | MiAaPQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD53.D78 2015 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dru, Jean-Marie. |
| 245 14 - TITLE STATEMENT | |
| Title | The Ways to New : |
| Remainder of title | 15 Paths to Disruptive Innovation. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Newark : |
| Name of producer, publisher, distributor, manufacturer | John Wiley & Sons, Incorporated, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2015. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (211 pages) |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The Ways to New: 15 Paths to Disruptive Innovation -- Contents -- Foreword -- Introduction: Why Marketing Should Drive Innovation -- Part One: Disruption and Innovation -- Chapter 1: Disruption and the Innovation Deficit -- The Innovation Deficit -- Disruption Methodology -- Chapter 2: Disrupt the Way You Innovate -- Innovate against, Innovate for, Innovate with -- Innovate in All Shapes and Forms -- Chapter 3: Disruption in Practice -- Disruption Days -- Disruption What Ifs -- Part Two: Disruptive Paths to Innovation -- Chapter 4: Open Disruption -- Xiaomi: Design as You Build -- Lego: Co-created by Fans -- Procter & -- Gamble: A Cultural Shift -- Chapter 5: Structural Disruption -- Nissan: A Commitment to Transversality -- DARPA: The Limited Time Frame Imperative -- Company Labs -- Salesforce: Innovation Catalyst -- Makers, Fab Labs, Lean Management -- Chapter 6: Asset-Based Disruption -- Amazon: The Power of Infrastructure -- Disney, DuPont, Apple: Historical Assets -- La Poste: Reinventing Oneself -- Chapter 7: Reverse Disruption -- Jugaad: More for Less -- Lafarge: Local Labs Empowered -- L'Oréal: New Centers of Gravity -- Chapter 8: Sustainability-Driven Disruption -- Toms: The One for One Concept -- Philips: Much More than Better Light -- McDonald's: Local Citizen -- Super U: Local Sourcing -- Chapter 9: Revival-Based Disruption -- Apple: No-Future Front Glass -- Roosegaarde: Smart Highways -- NeoLucida: Revisiting the Nineteenth Century -- Chapter 10: Data-Driven Disruption -- The Weather Company: The World's Most Data-Rich System -- Amazon: Related-Purchases System -- KBC: The Gap in the Market -- Chapter 11: Usage-Based Disruption -- Haier: From Anomaly to Innovation -- M-Pesa: A Bank in Your Phone -- Wibbitz: Texts into Videos -- Burberry: Walking into a Website -- Chapter 12: Price-Led Disruption -- Logan: Art of Unbundling. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Spotify: The Freemium Model -- ZipDial: Making Money Out of Free Products and Services -- Chapter 13: Added-Service Disruption -- Darty: 3.0 Customer Service -- Medissimo: Smart Pillboxes -- Allianz: The Penalty of Leadership -- Chapter 14: Partnership-Led Disruption -- Sixt and BMW -- Unexpected Alliances -- Quirky and General Electric -- Chapter 15: Brand-Led Disruption -- Tesco: Every Little Helps -- Marriott: Travel Brilliantly -- Zappos: Happiness Management -- Michelin: No Compromise -- Chapter 16: Insight-Driven Disruption -- L'Oréal: Beauty Rituals -- Big Bazaar: Chaos on Purpose -- Netflix: Knowing Customers Better than They Know Themselves -- SNCF: The Opinion Paradox -- Chapter 17: Business Model Disruption -- Apple: Leveraging Third-Party Assets -- Tesla: Stored Sunlight -- Alibaba: The Ultimate Ecosystem -- Airbnb: A World Without Strangers -- Chapter 18: Anticipation-Driven Disruption -- Mirai Nihon: The Future of Japan -- Inventing Tomorrow -- Part Three: Disruptive Brand Building -- Chapter 19: Disruption Strategy -- Imagining a Vision -- Hunting for Convention -- Creating Disruption -- Chapter 20: Disruption Live -- The Open Brief -- NURVE -- SNCF LIVE -- Conclusion -- Disruption What Ifs -- Exhibits -- Exhibit 1: The Disruption Symbols -- Exhibit 2: What Makes A Good What If? -- EXhibit 3: The Fifteen Paths to Innovation -- EXHIBIT 4: TBWA Partners for the Mirai Nihon Project -- Exhibit 5: The Mirai Nihon Off-Grid House -- Exhibit 6: The Story of the Disruption Word -- Disruption Before 1992 -- Disruption After 1996 -- Acknowledgments -- References -- Bibliography -- Index -- End User License Agreement. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Description based on publisher supplied metadata and other sources. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Creative ability in business. |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Dru, Jean-Marie |
| Title | The Ways to New |
| Place, publisher, and date of publication | Newark : John Wiley & Sons, Incorporated,c2015 |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) | |
| Corporate name or jurisdiction name as entry element | ProQuest (Firm) |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=4444900">https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=4444900</a> |
| Public note | Click to View |
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