The New Brand Spirit : (Record no. 107376)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 05286nam a22004573i 4500 |
| 001 - CONTROL NUMBER | |
| control field | EBC4436110 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MiAaPQ |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240729130336.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240724s2013 xx o ||||0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781317023043 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9780566092442 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (MiAaPQ)EBC4436110 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Au-PeEL)EBL4436110 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (CaPaEBR)ebr11488268 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)1018171460 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MiAaPQ |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | MiAaPQ |
| Modifying agency | MiAaPQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5414 .C667 2016 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.408 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Conrad, Christian. |
| 245 14 - TITLE STATEMENT | |
| Title | The New Brand Spirit : |
| Remainder of title | How Communicating Sustainability Builds Brands, Reputations and Profits. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Oxford : |
| Name of producer, publisher, distributor, manufacturer | Taylor & Francis Group, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2013. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (348 pages) |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Cover -- Half Title -- Dedication -- Title Page -- Copyright Page -- Table of Contents -- List of Figures -- List of Tables -- About the Authors -- Foreword -- Acknowledgements -- Reviews of The New Brand Spirit -- Introduction -- Part I The Interviews The Questionnaire -- Chapter 1 Communicating Sustainability - the Civil Society Perspective -- Chapter 2 Communicating Sustainability - the Public Sector Perspective -- Chapter 3 Communicating Sustainability - the Supplier Perspective -- Chapter 4 Communicating Sustainability - the Employee Perspective -- Chapter 5 Communicating Sustainability to Customers and Consumers -- Chapter 6 Sustainable Consumption and the Social Responsibility of Marketers and Advertisers -- Chapter 7 Communicating Sustainability - the Shareholder Perspective -- Chapter 8 Communicating Sustainability - the Media Perspective -- Chapter 9 Communicating sustainability-the academic and expert perspective -- Part II The Cases -- Chapter 10 The Civil Society Perspective - Best Practice Cases -- Best Practice Case 1: Lifebuoy's Global Handwashing Behaviour Change Programme -- Best Practice Case 2: Fairtrade Comes of Age -- Chapter 11 The Public Sector perspective-best practice Cases -- Best Practice Case 3: The German Bio-label -- Best Practice Case 4: The French Environmental Labelling Experiment -- Chapter 12 The Supplier Perspective - best practice Cases -- Best Practice Case 5: The Tchibo and GIZ Worldwide Enhancement of Social Quality (WE) Project -- Best Practice Case 6: ROMP - Fully Traceable Organic High Fashion -- Chapter 13 The Employee Perspective - Best Practice Cases -- Best Practice Case 7: SKF BeyondZero -- Best Practice Case 8: IBM's World Community Grid - Technology Solving Problems -- Chapter 14 The Customer Perspective - Best Practice Cases -- Best Practice Case 9: Cadbury Dairy Milk goes Fairtrade. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Best Practice Case 10: The innocent Big Knit Campaign -- Best Practice Case 11: Max Burgers, Climate on (the) Menu -- Chapter 15 Sustainable Consumption and the Social Responsibility of Marketers and Advertisers - Best Practice Cases -- Best Practice Case 12: Coop Switzerland Sustainability Brand Communications -- Best Practice Case 13: Puma's Clever Little Bag -- Chapter 16 The Shareholder Perspective - Best Practice Case -- Best Practice Case 14: Novo Nordisk Integrated Reporting -- Chapter 17 The Media Perspective - Best Practice Case -- Best Practice Case 15: SAP Community Network -- Chapter 18 The Academic and Expert Perspective - Best Practice Cases -- Best Practice Case 16: Research by Professor C.B. Bhattacharya on the Effectiveness of CSR Communication -- Best Practice Case 17: The Natural Step Framework -- Chapter 19 Best Practice - Two Benchmark Cases for Communicating Corporate Sustainability -- Best Practice Case 18: Marks & -- Spencer's Plan A -- Best Practice Case 19: Interface Sustainability Communication 'Let's be Clear' -- Part III Summary and Outlook -- List of Contributors -- Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The core idea of The New Brand Spirit is to let stakeholders do the talking. Conrad and Thompson have interviewed close to 100 leading practitioners from eight different stakeholder perspectives, including NGOs, shareholders and supply chain. It provides an overview of the state-of-the art of CSR and sustainability communications from the frontlines of business, government and civil society. What makes the book unique and extremely useful is that it combines this helicopter view with 19 comprehensive and insightful case studies. It is both inspirational and extremely practical. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Description based on publisher supplied metadata and other sources. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sustainable development-Social aspects. |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Thompson, Marjorie Ellis. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Conrad, Christian |
| Title | The New Brand Spirit |
| Place, publisher, and date of publication | Oxford : Taylor & Francis Group,c2013 |
| International Standard Book Number | 9780566092442 |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) | |
| Corporate name or jurisdiction name as entry element | ProQuest (Firm) |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=4436110">https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=4436110</a> |
| Public note | Click to View |
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