ORPP logo

From Little's Law to Marketing Science : (Record no. 106180)

MARC details
000 -LEADER
fixed length control field 03158nam a22005773i 4500
001 - CONTROL NUMBER
control field EBC4397951
003 - CONTROL NUMBER IDENTIFIER
control field MiAaPQ
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240729130303.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240724s2016 xx o ||||0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780262331500
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9780262029919
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC4397951
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL4397951
035 ## - SYSTEM CONTROL NUMBER
System control number (CaPaEBR)ebr11206707
035 ## - SYSTEM CONTROL NUMBER
System control number (CaONFJC)MIL890138
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)951064277
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13 -- .F76 2015eb
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hauser, John R.
245 10 - TITLE STATEMENT
Title From Little's Law to Marketing Science :
Remainder of title Essays in Honor of John D. C. Little.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Cambridge :
Name of producer, publisher, distributor, manufacturer MIT Press,
Date of production, publication, distribution, manufacture, or copyright notice 2016.
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2016.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (497 pages)
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
490 1# - SERIES STATEMENT
Series statement The MIT Press Series
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Intro -- Contents -- Preface -- 1 John D. C. Little -- I Marketing Science: Managerial Models -- 2 Optimal Internet Media Selection -- 3 Strategic Marketing Metrics to Guide Pathways to Growth -- 4 Moving from Customer Lifetime Value to Customer Equity -- 5 Deriving Customer Lifetime Value from RFM Measures -- 6 Building and Using a Micromarketing Platform -- 7 Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability -- 8 Morphing Banner Advertising -- II Marketing Science: Decision Information Models -- 9 Disjunctions of Conjunctions, Cognitive Simplicity, and Consideration Sets -- 10 Decision Process Evolution in Customer Channel Choice -- 11 The Value of Social Dynamics in Online Product Ratings Forums -- 12 Uninformative Advertising as an Invitation to Search -- 13 Alleviating the Constant Stochastic Variance Assumption in Decision Research -- III Little's Law-Current State -- 14 Generalized Little's Law and an Asset Picking System to Model an Investment Portfolio -- 15 Closing Statement -- Contributors -- Index.
520 ## - SUMMARY, ETC.
Summary, etc. The legacy of a pioneer in operations research and marketing science.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on publisher supplied metadata and other sources.
590 ## - LOCAL NOTE (RLIN)
Local note Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Little, John D. C.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Urban, Glen L.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Danaher, Peter J.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lee, Janghyuk.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kerbache, Laoucine.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Roberts, John H.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Srivastava, Rajendara.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Morrison, Pamela D.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name èze, Xavier.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bonfrer, André.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
Main entry heading Hauser, John R.
Title From Little's Law to Marketing Science
Place, publisher, and date of publication Cambridge : MIT Press,c2016
International Standard Book Number 9780262029919
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN)
Corporate name or jurisdiction name as entry element ProQuest (Firm)
830 #4 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title The MIT Press Series
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=4397951">https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=4397951</a>
Public note Click to View

No items available.

© 2024 Resource Centre. All rights reserved.