Membership Essentials : (Record no. 105553)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 07262nam a22004453i 4500 |
| 001 - CONTROL NUMBER | |
| control field | EBC4391535 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MiAaPQ |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240729130244.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240724s2016 xx o ||||0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118976265 |
| Qualifying information | (electronic bk.) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (MiAaPQ)EBC4391535 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Au-PeEL)EBL4391535 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (CaPaEBR)ebr11160626 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (CaONFJC)MIL895585 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)930364343 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MiAaPQ |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | MiAaPQ |
| Modifying agency | MiAaPQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | AS6 -- .J333 2016eb |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 060 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jacobs, Sheri. |
| 245 10 - TITLE STATEMENT | |
| Title | Membership Essentials : |
| Remainder of title | Recruitment, Retention, Roles, Responsibilities, and Resources. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Newark : |
| Name of producer, publisher, distributor, manufacturer | John Wiley & Sons, Incorporated, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2016. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (322 pages) |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Intro -- Title page -- Copyright -- Acknowledgments -- About the ASAE-Wiley Series -- Introduction -- 1 The Evolving Environment for Membership and Engagement -- Global Expansion, Yet North American-Centric -- Economic Uncertainties with an Abundance of Options -- Work Redefined -- A Workforce of Five Generations -- A Sense of Community -- Advances in Technology -- Opportunities and Challenges -- Going Global -- Conclusion -- References -- About the Authors -- 2 Strategic Planning as It Relates to Relationship-Building, Engagement, and Affiliation -- Making the Case -- A Member-Centric Mindset Leads to Growth -- Who Do We Really Serve? -- Adapting Your Focus -- If the Organization Were to Disappear, Would Anyone Start It Again and Why? -- Engaging Members in Strategic Planning -- Metrics -- Challenges -- About the Author -- 3 Defining Value -- The Value of Association Membership -- Benefits and Answering the Question: "What's in It for Me?" -- Communicating Value Received -- Are Your Benefits Relevant, Effective, Both, or Neither? -- Ways to Improve Value -- New Member Value -- Conclusion -- About the Author -- 4 Governance as It Relates to Membership -- Governance Is Not Management -- Translating Purpose into Focus -- Membership Functions for Governing Bodies -- But Danger Potentially Lurks! -- How Membership Staff Can Support Their Governing Body -- References -- About the Author -- 5 Membership Is a Team Sport -- Your Association's Goals -- The Membership Department -- Member Benefits -- What Do Other Departments Do? (and How Can You Help?) -- Say No to Silos -- Transforming Actions into Value -- Summary -- References -- About the Author -- 6 Managing a Global Membership -- Global Considerations -- Volunteer Leadership -- Support of Chapters -- Marketing and Communication -- Case Studies -- Closing Thoughts -- References -- About the Author. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 7 An Overview of Membership Research -- Why Membership Research Is Important -- Establishing a Research Management Strategy -- Areas of Inquiry for Membership Research -- Membership Marketing Strategy -- Research Methodologies for Associations -- Common Tools of Market Research -- Survey Deployment and Analysis -- Engaging a Research Consultant -- Reference -- About the Author -- 8 Mission Impossible -- Is Your Database Supporting Your Mission? -- AMS/CRM: A Prerequisite for Data-Driven Organizations -- Determining Requirements and Selecting an AMS/CRM -- Selecting a New System -- Achieving a Successful Implementation -- Managing and Using Data -- Conclusion -- Reference -- About the Authors -- 9 Organizing and Developing the Membership Function to Deliver Value -- Membership Department Responsibilities -- Staff Roles and Responsibilities -- Training and Professional Development -- Summary -- About the Author -- 10 Membership Categories and Dues Structures -- A Brief Introduction to Organizational or Enterprise Membership -- New Membership Models Are Emerging in the Association Community -- Membership Categories -- Recruitment of Enterprise or Organizational Members -- Organization Types -- Reference -- About the Author -- 11 The Role of Volunteers in Membership/Volunteer Management -- Why Volunteers Matter -- Different Types of Volunteer Opportunities -- Creating a Meaningful Volunteer Experience -- The Role of the Volunteer vs. the Role of Staff -- Volunteers as Association Ambassadors -- Conclusion -- References -- About the Author -- 12 Recruitment and Renewal Strategies -- Recruitment Strategies -- Target Market-Who -- The Offer-What -- The Marketing Message-Why -- Promotional Tactics-How -- Testing, Tracking, and Analysis-Where to Go in the Future -- Renewal Strategies -- Benchmarking -- Optimizing Renewals -- Conclusion -- References. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | About the Author -- 13 Member-Get-a-Member Campaigns -- Elements of a MGAM Campaign -- Rewards and Rules -- Marketing Tactics and Budget -- Case Study -- About ULI -- References -- About the Author -- 14 Digital Engagement: Online Communities, Web Delivery of Benefits, and Social Networking and Media -- Online Communities and Social Networks -- Social Media -- Web Delivery of Benefits -- Conclusion -- About the Author -- 15 Membership Communication -- Understanding Your Members' World -- Emerging Demographic Trends Impacting Membership Communications -- Harnessing Today's Communication Tools -- Association Website: From "Static" to Engagement of Prospects and Members -- Developing Member Engagement -- Building Communities -- Engaging Member Volunteers in Communication -- Notes -- About the Author -- Acknowledgements -- Appendix I AAUW Web Survey -- Appendix II AAUW's Quad Process -- 16 Financial Metrics, Management, and Budgeting for Membership -- Performance Metrics in General -- Financial Metrics -- Historical (and Still Useful!) Metrics -- Membership Renewal Calculations -- Tracking and Presenting Metrics -- Trending Metrics: Things to Think About -- Budgeting as It Relates to the Membership Function -- Projecting Revenue -- Revenue Mix -- Communicating How Membership Dollars Are Spent -- Additional Resources and Suggested Reading -- About the Authors -- 17 Legal Considerations -- Corporate -- Tax Exemption -- Antitrust -- Due Process -- Membership Information -- Intellectual Property -- Social Media -- About the Author -- 18 Innovations and Potential Directions for Membership-Based Organizations -- Introduction -- ASAE's 2012 Great Ideas Conference -- Associations Looking at the Book Ends -- Alternative Membership Models -- Wrap-Up -- About the Authors -- About the Executive Editor -- Index -- EULA. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Description based on publisher supplied metadata and other sources. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Associations, institutions, etc.--Membership. |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Jacobs, Sheri |
| Title | Membership Essentials |
| Place, publisher, and date of publication | Newark : John Wiley & Sons, Incorporated,c2016 |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) | |
| Corporate name or jurisdiction name as entry element | ProQuest (Firm) |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=4391535">https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=4391535</a> |
| Public note | Click to View |
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