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High Concept : (Record no. 100305)

MARC details
000 -LEADER
fixed length control field 03750nam a22004693i 4500
001 - CONTROL NUMBER
control field EBC3571894
003 - CONTROL NUMBER IDENTIFIER
control field MiAaPQ
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240729130011.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240724s1994 xx o ||||0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780292749498
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9780292790902
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC3571894
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL3571894
035 ## - SYSTEM CONTROL NUMBER
System control number (CaPaEBR)ebr11012379
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)932326999
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number PN1995
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Wyatt, Justin.
245 10 - TITLE STATEMENT
Title High Concept :
Remainder of title Movies and Marketing in Hollywood.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Austin :
Name of producer, publisher, distributor, manufacturer University of Texas Press,
Date of production, publication, distribution, manufacture, or copyright notice 1994.
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©1994.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (250 pages)
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
490 1# - SERIES STATEMENT
Series statement Texas Film and Media Studies Series
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Intro -- Acknowledgments -- 1. A Critical Redefinition: The Concept of High Concept -- The Entertainment Industries on High Concept -- The Critics on High Concept -- Economics, Aesthetics, and High Concept as "Post" Classical Cinema -- Micro- and Macro-Analysis: Style, Marketing, and Differentiation of Product -- The Look, the Hook, and the Book -- 2. Construction of the Image and the High Concept Style -- Advertising as an Influence on Style -- You've Got the Look": Perfect Images in High Concept -- Stars and Style -- Music as an Element of Style -- Excess in High Concept: The Promotional Music Video -- The High Concept Image: Character Types and Genre -- Style, Classical Hollywood, and the Art Cinema -- 3. High Concept and Changes in the Market for Entertainment -- The Marketplace and Traditional Definitions -- Conglomeration and Film Content: The Roadshow, The Youth Picture, The Blockbuster -- Uncertainly in the Marketplace: The Development of the Contemporary Industry Structure -- Differentiation of Product -- High Concept as Product Differentiation -- 4. Marketing the Image: High Concept and the Development of Marketing -- Changing Distribution Patterns -- Awareness Marketing: High Concept in Print -- Maintenance Marketing: Selling through Music and Product -- Merchandising and Ancillary Tie-ins -- 5. High Concept and Market Research: Movie Making by the Numbers -- The Growth of Market Research -- The Model of Market Research within the Film Industry -- Case Study: Determining Boxoffice Revenue -- Theorizing the Positive Influences on Boxoffice Gross -- Specification of the Model -- Estimation of the Model and Results -- Manipulation, Control, and High Concept -- Factors Influencing the Decline of Market Research -- 6. Conclusion: High Concept and the Course of American Film History -- The Transformation of the Auteur.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note Television and the Ideological Agenda of High Concept -- The Alternatives to High Concept -- Notes -- Index.
520 ## - SUMMARY, ETC.
Summary, etc. No detailed description available for "High Concept".
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on publisher supplied metadata and other sources.
590 ## - LOCAL NOTE (RLIN)
Local note Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Motion pictures-United States-Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Hollywood (Los Angeles, Calif.).
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
Main entry heading Wyatt, Justin
Title High Concept
Place, publisher, and date of publication Austin : University of Texas Press,c1994
International Standard Book Number 9780292790902
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN)
Corporate name or jurisdiction name as entry element ProQuest (Firm)
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Texas Film and Media Studies Series
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=3571894">https://ebookcentral.proquest.com/lib/orpp/detail.action?docID=3571894</a>
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