Measuring Up : How Advertising Affects Self-Image.
Shields, Vickie Rutledge.
Measuring Up : How Advertising Affects Self-Image. - 1st ed. - 1 online resource (224 pages)
Cover -- Title Page -- Copyright Page -- Dedication Page -- Table of Contents -- Preface -- 1: Theory and Method -- 2: Stereotypes and Body Parts: Advertising Content -- 3: What Do Ads Teach Us About Gender? -- 4: Signs of the Times: A Semiotics of Gender Ads -- 5: Weighing In and Measuring Up -- 6: Elizabeth's Story -- 7: Differences within Gender: Manufacturing Distance -- 8: Interventions and Changes -- 9: Final Thoughts -- References -- Index -- Acknowledgments.
Explores the forms and channels of power used in one of the most insidious and overt means of mass influence in popular culture.
9780812204025
Gender identity in mass media.
Advertising.
Semiotics.
Electronic books.
P96.G44 -- S54 2002eb
Measuring Up : How Advertising Affects Self-Image. - 1st ed. - 1 online resource (224 pages)
Cover -- Title Page -- Copyright Page -- Dedication Page -- Table of Contents -- Preface -- 1: Theory and Method -- 2: Stereotypes and Body Parts: Advertising Content -- 3: What Do Ads Teach Us About Gender? -- 4: Signs of the Times: A Semiotics of Gender Ads -- 5: Weighing In and Measuring Up -- 6: Elizabeth's Story -- 7: Differences within Gender: Manufacturing Distance -- 8: Interventions and Changes -- 9: Final Thoughts -- References -- Index -- Acknowledgments.
Explores the forms and channels of power used in one of the most insidious and overt means of mass influence in popular culture.
9780812204025
Gender identity in mass media.
Advertising.
Semiotics.
Electronic books.
P96.G44 -- S54 2002eb