On Deaf Ears : The Limits of the Bully Pulpit.
Edwards III, George C.
On Deaf Ears : The Limits of the Bully Pulpit. - 1st ed. - 1 online resource (316 pages)
Intro -- Contents -- Preface -- Part I. Moving the Public -- 1 The Permanent Campaign: Why Does the President Go Public? -- 2 Presidential Persuasion: Does the Public Respond? Part I -- 3 Presidential Persuasion: Does the Public Respond?Part II-Ronald Reagan -- Part II The Messenger -- 4 Charisma and Personality: Does the Messenger Matter? -- 5 The Politics of Veneration: Do the People Defer? -- Part III The Message -- 6 Disseminating the Message: Can the President Focus the Public's Attention? -- 7 Framing the Message: Can the President Structure Choice? -- Part IV The Audience -- 8 Receiving the Message: Is Anyone Listening? -- 9 Accepting the Message: Can the President Overcome Predispositions? -- Part V Conclusion -- 10 Going Public in Perspective: What Should the President Do? -- Notes -- Index.
No detailed description available for "On Deaf Ears".
9780300133622
Presidents -- United States -- Public opinion.
Electronic books.
JA85.2.U6E38 2003
320.973/01/4
On Deaf Ears : The Limits of the Bully Pulpit. - 1st ed. - 1 online resource (316 pages)
Intro -- Contents -- Preface -- Part I. Moving the Public -- 1 The Permanent Campaign: Why Does the President Go Public? -- 2 Presidential Persuasion: Does the Public Respond? Part I -- 3 Presidential Persuasion: Does the Public Respond?Part II-Ronald Reagan -- Part II The Messenger -- 4 Charisma and Personality: Does the Messenger Matter? -- 5 The Politics of Veneration: Do the People Defer? -- Part III The Message -- 6 Disseminating the Message: Can the President Focus the Public's Attention? -- 7 Framing the Message: Can the President Structure Choice? -- Part IV The Audience -- 8 Receiving the Message: Is Anyone Listening? -- 9 Accepting the Message: Can the President Overcome Predispositions? -- Part V Conclusion -- 10 Going Public in Perspective: What Should the President Do? -- Notes -- Index.
No detailed description available for "On Deaf Ears".
9780300133622
Presidents -- United States -- Public opinion.
Electronic books.
JA85.2.U6E38 2003
320.973/01/4