Marketing Scales Handbook : Multi-Item Measures for Consumer Insight Research, Volume 10.
Bruner II, Gordon C.
Marketing Scales Handbook : Multi-Item Measures for Consumer Insight Research, Volume 10. - 1st ed. - 1 online resource (552 pages) - Marketing Scales Handbooks Series ; v.10 . - Marketing Scales Handbooks Series .
Intro -- Preface -- Acknowledgements -- Introduction -- Scale Reviews -- Subject Index -- About the Author.
This tenth volume in the long-running series has reviews 402 new consumer-related measurement scales that were reported in top marketing journal articles published in 2016 and 2017. Each review provides the scale items as well as information regarding the scale's origin, previous users, and measurement quality.
9780578470023
Marketing research-Statistical methods-Handbooks, manuals, etc.
Scaling (Social sciences)-Handbooks, manuals, etc.
Electronic books.
HF5415.3
Marketing Scales Handbook : Multi-Item Measures for Consumer Insight Research, Volume 10. - 1st ed. - 1 online resource (552 pages) - Marketing Scales Handbooks Series ; v.10 . - Marketing Scales Handbooks Series .
Intro -- Preface -- Acknowledgements -- Introduction -- Scale Reviews -- Subject Index -- About the Author.
This tenth volume in the long-running series has reviews 402 new consumer-related measurement scales that were reported in top marketing journal articles published in 2016 and 2017. Each review provides the scale items as well as information regarding the scale's origin, previous users, and measurement quality.
9780578470023
Marketing research-Statistical methods-Handbooks, manuals, etc.
Scaling (Social sciences)-Handbooks, manuals, etc.
Electronic books.
HF5415.3