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Recycling and Redesigning Logos : A Designer's Guide to Refreshing and Rethinking Design.

Hodgson, Michael.

Recycling and Redesigning Logos : A Designer's Guide to Refreshing and Rethinking Design. - 1st ed. - 1 online resource (197 pages)

Cover -- Title -- Dedication -- CONTENTS -- INTRODUCTION: THE UNBEARABLE LIKENESS OF BEAN -- SECTION 1 -- CHAPTER 1: A REFRESHER COURSE -- Process makes perfect: Spring Advertising -- Glossary -- Interview with Brian Collins, Collins -- CHAPTER 2: THE ONLY CONSTANT: CHANGE -- Interview with David Turner, Turner Duckworth -- CHAPTER 3: SLEIGHT OF HAND (EVOLUTION) -- Interview with Debbie Millman, Sterling Brands -- CHAPTER 4: REVOLUTIONS -- Interview with Connie Birdsall and Brendán Murphy, Lippincott -- UPS Logo: Crossing the Great Divide -- SECTION 2 CASE STUDIES -- 28 Limited -- Aboud Creative -- Latin Brand -- Raineri Design -- CSK Partners -- AdamsMorioka -- Ph.D, A Design Office -- Minelli Inc. -- Carbone Smolan -- Grant Design Collaborative -- Rip Georges -- Chen Design -- Fridge Creative -- Carol Garcia Del Busto -- Mine& -- #153 -- -- Julia Reich Design -- Sony -- Pentagram -- Root Studio -- S Design -- Brendán Murphy -- Weights& -- Pulleys -- SECTION 3 LOGO GALLERY -- DIRECTORY OF CONTRIBUTORS -- ABOUT THE AUTHOR -- ACKNOWLEDGMENTS.

9781610580694


Logos (Symbols) -- Design.


Electronic books.

NC1002.L63 -- H63 2010eb

741.6

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