Stop, Think, Go, Do : How Typography and Graphic Design Influence Behavior.
Heller, Steven.
Stop, Think, Go, Do : How Typography and Graphic Design Influence Behavior. - 1st ed. - 1 online resource (225 pages)
Cover -- Title -- CONTENTS -- INTRODUCTION: STOP, GO, READ THIS! -- CHAPTER 1 INFORM: Graphic design focuses our eyes and mind on what is already instinctively hardwired. -- CHAPTER 2 ADVOCATE: The language of advocacy has a common goal: alter behavior and act upon instincts, whatever the outcome may be. -- CHAPTER 3 PLAY: Play adds dimension to design, enabling the viewer to have more active participation in it. -- CHAPTER 4 CAUTION: Cautionary messages force the receiver to go somewhere or do something to avoid dangerous consequences. -- CHAPTER 5 ENTERTAIN: Much graphic design cannot afford neutrality -- it must grab attention in crowded environments. -- CHAPTER 6 EXPRESS: A manifesto should be a declaration of war against complacency. At the very least it should trigger thinking. -- CHAPTER 7 EDUCATE: Graphic design arguably is itself a grand portal to the process of education. -- CHAPTER 8 TRANSFORM: Transformation is not more than making the real abstract and vice versa. It is about taking something familiar and making it serendipitous. -- ABOUT THE AUTHORS -- ACKNOWLEGMENTS.
9781610583893
Graphic design (Typography) -- Social aspects.
Graphic design (Typography) -- History -- 21st century.
Graphic arts -- Social aspects.
Graphic arts -- History -- 21st century.
Commercial art -- Social aspects.
Commercial art -- History -- 21st century.
Electronic books.
Z246 -- .H444 2012eb
686.2/2
Stop, Think, Go, Do : How Typography and Graphic Design Influence Behavior. - 1st ed. - 1 online resource (225 pages)
Cover -- Title -- CONTENTS -- INTRODUCTION: STOP, GO, READ THIS! -- CHAPTER 1 INFORM: Graphic design focuses our eyes and mind on what is already instinctively hardwired. -- CHAPTER 2 ADVOCATE: The language of advocacy has a common goal: alter behavior and act upon instincts, whatever the outcome may be. -- CHAPTER 3 PLAY: Play adds dimension to design, enabling the viewer to have more active participation in it. -- CHAPTER 4 CAUTION: Cautionary messages force the receiver to go somewhere or do something to avoid dangerous consequences. -- CHAPTER 5 ENTERTAIN: Much graphic design cannot afford neutrality -- it must grab attention in crowded environments. -- CHAPTER 6 EXPRESS: A manifesto should be a declaration of war against complacency. At the very least it should trigger thinking. -- CHAPTER 7 EDUCATE: Graphic design arguably is itself a grand portal to the process of education. -- CHAPTER 8 TRANSFORM: Transformation is not more than making the real abstract and vice versa. It is about taking something familiar and making it serendipitous. -- ABOUT THE AUTHORS -- ACKNOWLEGMENTS.
9781610583893
Graphic design (Typography) -- Social aspects.
Graphic design (Typography) -- History -- 21st century.
Graphic arts -- Social aspects.
Graphic arts -- History -- 21st century.
Commercial art -- Social aspects.
Commercial art -- History -- 21st century.
Electronic books.
Z246 -- .H444 2012eb
686.2/2