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Changing the Conversation : Messages for Improving Public Understanding of Engineering.

Changing the Conversation : Messages for Improving Public Understanding of Engineering. - 1st ed. - 1 online resource (163 pages)

Front Matter -- Preface -- Acknowledgments -- Contents -- Executive Summary -- 1 Introduction -- 2 Development of a Positioning Statement, Themes, and Messages -- 3 Research Results -- 4 Conclusions and Recommendations -- Appendix A: Biographies of Committee Members -- Appendix B: In-Depth Interviews: Interviewer's Guide -- Appendix C: Focus Groups: Moderator's Guide-Parents -- Appendix D: Focus Groups: Moderator's Guide-Teens -- Appendix E: Youth Triads: Moderator's Guide -- Appendix F: Online Survey.

9780309119351


Engineering--United States.
Engineering--Social aspects--United States.
Engineers--United States--Public opinion.


Electronic books.

TA160.4.N38 2008

620.00973

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