Empirical Assessment of Radio Liberty and Western Broadcasting to the USSR During the Cold War.
Parta, R. Eugene.
Empirical Assessment of Radio Liberty and Western Broadcasting to the USSR During the Cold War. - 1st ed. - 1 online resource (141 pages) - Hoover Inst Press Publication ; v.546 . - Hoover Inst Press Publication .
Front Cover -- Book Title -- Copyright -- Contents -- List of Figures -- Acknowledgments -- Preface - August 1991: The Coup, the White House and Radio Liberty -- Executive Summary -- Section One - Measuring the Audience to Western Broadcasters in the USSR -- Section Two - Trends in Listening to Western Broadcasters in the USSR: 1970-1991 -- 2.1 Early Attempts to Quantify the Audience to Western Radio: The 1970s -- 2.2 Weekly Reach of Western Broadcasters: 1980-1990 -- 2.3 The Impact of Jamming -- 2.4 The Role of Political Events -- 2.5 Trends in Measurement of the "Core Audience" -- 2.6 Listening to Western Broadcasters in Last Years of USSR: 1989-1991 -- 2.7 Western Radio in a Time of Glasnost' -- 2.8 Audience Cumulation Patterns: How Frequently Did Listeners Tune In? -- 2.9 Audience Duplication Patterns in the "Core Audience" -- 2.10 Listening in the Geographic Regions of the USSR: Overall Patterns in 1989 -- 2.11 Shifts in Listening to Radio Liberty After Cessation of Jamming -- 2.12 Listening in Russian and Nationality Languages: RL and VOA -- 2.13 The Overall Annual Audience to Western Radio: 1980-1990 -- 2.14 Comparisons with Internal Surveys to Confirm Audience Estimates -- Section Three - Who Were the Listeners and What Did They Hear? -- 3.1 Demographic Characteristics of Listeners to Radio Liberty -- 3.2 Western Radio Listening by Attitudinal Type -- 3.3 Motivations for Listening to Western Radio -- 3.4 Choice of Programming from Radio Liberty -- 3.5 Listeners' Perceptions of Major Western Broadcasters -- Section Four - Western Radio's Place in the USSR Media Environment -- 4.1 Information Sources Used for National and International News -- 4.2 Media Use by Demographic Characteristics -- 4.3 Media Use by "Factor Types" -- 4.4 Trends in Media Use: 1978-1988. Section Five - Western Radio and Topical Issues: Six Brief Case Studies -- 5.1 The War in Afghanistan: 1979-1989 -- 5.2 The Samizdat Phenomenon: 1970s -- 5.3 The Korean Airliner Incident: 1983 -- 5.4 The Chernobyl Disaster: 1986 -- 5.5 Glasnost' and Perestroika: 1985-1990 -- 5.6 The Solidarity Movement in Poland: 1980-1981 -- Section Six - Some Observations on the Impact of Western Broadcasting to the USSR -- 6.1 Large Cold-War Audiences -- 6.2 Widespread Regime Attacks -- 6.3 Effect on USSR Media -- 6.4 Influence on Attitude and Opinion Formation -- 6.5 Summing Up -- Section Seven - Epilogue. A Comparison of SAAOR Findings with Data from the Archives of the Institute of Sociology of the USSR Academy of Sciences: Late 1970s and Early 1980s -- 7.1 Comparative Listening Rates -- 7.2 Demographic Comparisons -- 7.3 Motivations for Listening, Programs Heard and Trust in Western Information -- 7.4 Western Stations Heard -- 7.5 Conclusions -- Appendix A - SAAOR Survey Methodology: Interviewing Soviet Travelers -- Appendix B - The MIT Mass Media Computer Simulation Methodology -- Appendix C - Data Validation: Comparison of SAAOR Studies with Internal Soviet Studies and Other Data -- C.1 Comparison of Findings from Separate SAAOR Samples -- C.2 Comparison of Findings on TV Viewing Behavior -- C.3 Comparison of Attitudes to Andrei Sakharov -- C.4 Comparison of Attitudes toward Solidarity in Poland -- C.5 Comparison of Attitudes toward Perestroika -- C.6 Comparison of Findings on Western Radio Listening -- Endnotes -- Select Bibliography -- About the Author -- Index.
9780817947330
International broadcasting -- Soviet Union.
Radio broadcasting -- Soviet Union.
Radio audiences -- Soviet Union.
Electronic books.
HE8697.45.S65 -- P37 2007eb
384.54/4
Empirical Assessment of Radio Liberty and Western Broadcasting to the USSR During the Cold War. - 1st ed. - 1 online resource (141 pages) - Hoover Inst Press Publication ; v.546 . - Hoover Inst Press Publication .
Front Cover -- Book Title -- Copyright -- Contents -- List of Figures -- Acknowledgments -- Preface - August 1991: The Coup, the White House and Radio Liberty -- Executive Summary -- Section One - Measuring the Audience to Western Broadcasters in the USSR -- Section Two - Trends in Listening to Western Broadcasters in the USSR: 1970-1991 -- 2.1 Early Attempts to Quantify the Audience to Western Radio: The 1970s -- 2.2 Weekly Reach of Western Broadcasters: 1980-1990 -- 2.3 The Impact of Jamming -- 2.4 The Role of Political Events -- 2.5 Trends in Measurement of the "Core Audience" -- 2.6 Listening to Western Broadcasters in Last Years of USSR: 1989-1991 -- 2.7 Western Radio in a Time of Glasnost' -- 2.8 Audience Cumulation Patterns: How Frequently Did Listeners Tune In? -- 2.9 Audience Duplication Patterns in the "Core Audience" -- 2.10 Listening in the Geographic Regions of the USSR: Overall Patterns in 1989 -- 2.11 Shifts in Listening to Radio Liberty After Cessation of Jamming -- 2.12 Listening in Russian and Nationality Languages: RL and VOA -- 2.13 The Overall Annual Audience to Western Radio: 1980-1990 -- 2.14 Comparisons with Internal Surveys to Confirm Audience Estimates -- Section Three - Who Were the Listeners and What Did They Hear? -- 3.1 Demographic Characteristics of Listeners to Radio Liberty -- 3.2 Western Radio Listening by Attitudinal Type -- 3.3 Motivations for Listening to Western Radio -- 3.4 Choice of Programming from Radio Liberty -- 3.5 Listeners' Perceptions of Major Western Broadcasters -- Section Four - Western Radio's Place in the USSR Media Environment -- 4.1 Information Sources Used for National and International News -- 4.2 Media Use by Demographic Characteristics -- 4.3 Media Use by "Factor Types" -- 4.4 Trends in Media Use: 1978-1988. Section Five - Western Radio and Topical Issues: Six Brief Case Studies -- 5.1 The War in Afghanistan: 1979-1989 -- 5.2 The Samizdat Phenomenon: 1970s -- 5.3 The Korean Airliner Incident: 1983 -- 5.4 The Chernobyl Disaster: 1986 -- 5.5 Glasnost' and Perestroika: 1985-1990 -- 5.6 The Solidarity Movement in Poland: 1980-1981 -- Section Six - Some Observations on the Impact of Western Broadcasting to the USSR -- 6.1 Large Cold-War Audiences -- 6.2 Widespread Regime Attacks -- 6.3 Effect on USSR Media -- 6.4 Influence on Attitude and Opinion Formation -- 6.5 Summing Up -- Section Seven - Epilogue. A Comparison of SAAOR Findings with Data from the Archives of the Institute of Sociology of the USSR Academy of Sciences: Late 1970s and Early 1980s -- 7.1 Comparative Listening Rates -- 7.2 Demographic Comparisons -- 7.3 Motivations for Listening, Programs Heard and Trust in Western Information -- 7.4 Western Stations Heard -- 7.5 Conclusions -- Appendix A - SAAOR Survey Methodology: Interviewing Soviet Travelers -- Appendix B - The MIT Mass Media Computer Simulation Methodology -- Appendix C - Data Validation: Comparison of SAAOR Studies with Internal Soviet Studies and Other Data -- C.1 Comparison of Findings from Separate SAAOR Samples -- C.2 Comparison of Findings on TV Viewing Behavior -- C.3 Comparison of Attitudes to Andrei Sakharov -- C.4 Comparison of Attitudes toward Solidarity in Poland -- C.5 Comparison of Attitudes toward Perestroika -- C.6 Comparison of Findings on Western Radio Listening -- Endnotes -- Select Bibliography -- About the Author -- Index.
9780817947330
International broadcasting -- Soviet Union.
Radio broadcasting -- Soviet Union.
Radio audiences -- Soviet Union.
Electronic books.
HE8697.45.S65 -- P37 2007eb
384.54/4