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Beyond the Gift Shop : Boost Revenue, Your Brand, and Patient Satisfaction with Strategic Hospital Retail.

Thompson-Banko, Mindy.

Beyond the Gift Shop : Boost Revenue, Your Brand, and Patient Satisfaction with Strategic Hospital Retail. - 1st ed. - 1 online resource (145 pages)

Intro -- Contents -- Detailed Contents -- Acknowledgments -- Introduction -- Redefining Patient Care -- A New Strategy -- Dispel the Myths -- The Retail System -- One Size Doesn't Fit All -- Products, Products, Products -- The Science of Retail -- You Can't Fake It -- Critical Success Factors -- About the Author.

9781567933321


Home nursing equipment industry -- United States.
Hospitals -- Outpatient services -- United States.
Home nursing -- United States -- Equipment and supplies.


Electronic books.

HD9995.H562 -- T46 2009eb

681/.7610688

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