Tuning into Mom : Understanding America's Most Powerful Consumer.
Clements, Michal.
Tuning into Mom : Understanding America's Most Powerful Consumer. - 1st ed. - 1 online resource (200 pages)
Cover -- Title -- Copyright -- Contents -- Acknowledgments -- Preface -- Chapter 1 Tuning Into Mom: Her Priorities and Hot Buttons -- Chapter 2 Food: Stealth Veggies and Panini Making -- Chapter 3 Exercise and Sports: Moving Together -- Chapter 4 Education: From LeapFrog to College -- Chapter 5 Safety and Health: Safety Gates, Stranger Danger, and Designated Drivers -- Chapter 6 Technology: Texting, Talking, Teaching -- Chapter 7 Fashion and Beauty: Sweater-vests Be Gone! -- Chapter 8 Conclusion: Brand Sweet Spots and Actions -- Appendix -- Index.
9781612491707
Mothers--United States--Attitudes.
Consumer behavior--United States.
Consumers' preferences--United States.
Relationship marketing--United States.
Electronic books.
HQ759.C54 2011
306.874/3
Tuning into Mom : Understanding America's Most Powerful Consumer. - 1st ed. - 1 online resource (200 pages)
Cover -- Title -- Copyright -- Contents -- Acknowledgments -- Preface -- Chapter 1 Tuning Into Mom: Her Priorities and Hot Buttons -- Chapter 2 Food: Stealth Veggies and Panini Making -- Chapter 3 Exercise and Sports: Moving Together -- Chapter 4 Education: From LeapFrog to College -- Chapter 5 Safety and Health: Safety Gates, Stranger Danger, and Designated Drivers -- Chapter 6 Technology: Texting, Talking, Teaching -- Chapter 7 Fashion and Beauty: Sweater-vests Be Gone! -- Chapter 8 Conclusion: Brand Sweet Spots and Actions -- Appendix -- Index.
9781612491707
Mothers--United States--Attitudes.
Consumer behavior--United States.
Consumers' preferences--United States.
Relationship marketing--United States.
Electronic books.
HQ759.C54 2011
306.874/3