The Sonic Boom : How Sound Transforms the Way We Think, Feel, and Buy.
Beckerman, Joel.
The Sonic Boom : How Sound Transforms the Way We Think, Feel, and Buy. - 1st ed. - 1 online resource (135 pages)
Title Page -- Contents -- Copyright -- Dedication -- Introduction -- Night-Vision Goggles for Your Ears -- The Boom Moment -- Sonic Landscapes -- The Principles of Sonic Branding -- Rethinking Possibilities -- Amplifying Messages -- Scoring the Experience -- Creating Boom Moments Every Day -- Hearing Around Corners -- Acknowledgments -- Notes -- Index -- About the Authors -- Footnotes.
A "sonic branding" expert explains how businesses can strategically use music and sound to maximize their impact, revealing the powerful influence of sound on our emotions, opinions, and brand preferences.
9780544230361
Sound-Psychological aspects.
Electronic books.
ML3830 .B33 2014
781.2/3
The Sonic Boom : How Sound Transforms the Way We Think, Feel, and Buy. - 1st ed. - 1 online resource (135 pages)
Title Page -- Contents -- Copyright -- Dedication -- Introduction -- Night-Vision Goggles for Your Ears -- The Boom Moment -- Sonic Landscapes -- The Principles of Sonic Branding -- Rethinking Possibilities -- Amplifying Messages -- Scoring the Experience -- Creating Boom Moments Every Day -- Hearing Around Corners -- Acknowledgments -- Notes -- Index -- About the Authors -- Footnotes.
A "sonic branding" expert explains how businesses can strategically use music and sound to maximize their impact, revealing the powerful influence of sound on our emotions, opinions, and brand preferences.
9780544230361
Sound-Psychological aspects.
Electronic books.
ML3830 .B33 2014
781.2/3