Discrete Choice Experiments in Marketing : Use of Priors in Efficient Choice Designs and Their Application to Individual Preference Measurement.
Zwerina, Klaus.
Discrete Choice Experiments in Marketing : Use of Priors in Efficient Choice Designs and Their Application to Individual Preference Measurement. - 1st ed. - 1 online resource (184 pages) - Contributions to Management Science Series . - Contributions to Management Science Series .
Contributions to Management Science Discrete Choice Experiments in Marketing Use of Priors in Efficient Choice Designs and Their Application to Individual Preference Measurement -- Discrete Choice Experiments in Marketing -- Copyright -- Acknowledgments -- Table of Contents -- List of Tables and Figures -- 1. Introduction -- 2. Review of Linear Design and Discrete Choice Models -- 3. Designs for Discrete Choice Models -- 4. Using Priors in Choice Designs -- 5. Individual Choice Models -- 6. Conclusion -- Appendix A: Derivation of Probability-Centered Estimation Error -- Appendix B: Example Screens of Self-Explicated Task -- Appendix C: Example Screen of Conjoint Task -- Appendix D: Example Screen of Choice Task -- Appendix E: Holdout Choice Sets -- Appendix F: Experimental Conjoint Design -- Appendix G: Experimental Choice Designs and Partworth Values -- References.
9783642500138
Consumers' preferences.
Electronic books.
HF5410-5417.5
658.8/343
Discrete Choice Experiments in Marketing : Use of Priors in Efficient Choice Designs and Their Application to Individual Preference Measurement. - 1st ed. - 1 online resource (184 pages) - Contributions to Management Science Series . - Contributions to Management Science Series .
Contributions to Management Science Discrete Choice Experiments in Marketing Use of Priors in Efficient Choice Designs and Their Application to Individual Preference Measurement -- Discrete Choice Experiments in Marketing -- Copyright -- Acknowledgments -- Table of Contents -- List of Tables and Figures -- 1. Introduction -- 2. Review of Linear Design and Discrete Choice Models -- 3. Designs for Discrete Choice Models -- 4. Using Priors in Choice Designs -- 5. Individual Choice Models -- 6. Conclusion -- Appendix A: Derivation of Probability-Centered Estimation Error -- Appendix B: Example Screens of Self-Explicated Task -- Appendix C: Example Screen of Conjoint Task -- Appendix D: Example Screen of Choice Task -- Appendix E: Holdout Choice Sets -- Appendix F: Experimental Conjoint Design -- Appendix G: Experimental Choice Designs and Partworth Values -- References.
9783642500138
Consumers' preferences.
Electronic books.
HF5410-5417.5
658.8/343