Electronic Breadcrumbs : Issues in Tracking Consumers.
Kovac, Dmitar N.
Electronic Breadcrumbs : Issues in Tracking Consumers. - 1st ed. - 1 online resource (229 pages) - Business Issues, Competition and Entrepreneurship . - Business Issues, Competition and Entrepreneurship .
Intro -- ELECTRONIC BREADCRUMBS: ISSUES IN TRACKING CONSUMERS -- CONTENTS -- PREFACE -- BROADBAND PROVIDERS & -- CONSUMER PRIVACY HEARING- ATTWOOD TESTIMONY -- WHAT IS ONLINE BEHAVIORAL ADVERTISING? -- AT& -- T'S APPROACH TO ONLINE BEHAVIORAL ADVERTISING -- CALL TO ACTION -- END NOTES -- BROADBAND PROVIDERS & -- CONSUMER PRIVACY HEARING- SOHN TESTIMONY -- I. INTRODUCTION -- II. DEEP PACKET INSPECTION -- III. THE PRIVACY IMPLICATIONS OF DPI -- A. Purpose -- B. Collection -- C. Consent -- IV. ISP DISCLOSURES -- V. CURRENT LAW -- VI. FIXING THE LAW -- VII. CONCLUSION -- END NOTES -- BROADBAND PROVIDERS & -- CONSUMER PRIVACY HEARING- STERN TESTIMONY -- BROADBAND PROVIDERS & -- CONSUMER PRIVACY HEARING- TAUKE TESTIMONY -- FIRST, MEANINGFUL CONSENT -- SECOND, SECURITY PRACTICES -- THIRD, SAFEGUARDS FOR SENSITIVE INFORMATION -- FOURTH, CERTIFICATION -- HARBOUR ON SELF-REGULATORY PRINCIPLES FOR ONLINE BEHAVIORAL ADVERTISING -- I. IS THE CURRENT SELF-REGULATORY APPROACHADEQUATE TO PROTECT CONSUMERS? -- A. The Circumstances Supporting Appropriate and Effective Self-Regulation Are Not Present Here -- B. Consumers Lack the Information and Ability to Exercise Privacy Choices -- II. NEXT STEPS -- III. COMPETITION ASPECTS OF PRIVACY -- IV. COMMENTS ON STAFF REPORT -- A. First-Party and Contextual Advertising -- B. PII versus Non-PII -- C. Secondary Use -- D. Emerging Technologies -- V. CONCLUSION -- END NOTES -- LEIBOWITZ ON SELF-REGULATORY PRINCIPLES FOR ONLINE BEHAVIORAL ADVERTISING -- END NOTES -- LEIBOWITZ REMARKS ON BEHAVIORAL ADVERTISING -- END NOTES -- POSSIBLE SELF-REGULATORY PRINCIPLES REPORT -- BACKGROUND -- PROPOSED PRINCIPLES -- 1. Transparency and Consumer Control -- Issue -- Proposed Principle -- 2. Reasonable Security, and Limited Data Retention, for Consumer Data -- Issue -- Proposed Principle -- Issue -- Proposed Principle. 3. Affirmative Express Consent for Material Changes to Existing Privacy Promises -- Issue -- Proposed Principle -- 4. Affirmative Express Consent to (or Prohibition Against) Using Sensitive Data for Behavioral Advertising -- Issue -- Proposed Principle -- 5. Call for Additional Information: Using Tracking Data for Purposes Other Than Behavioral Advertising -- Issue -- Additional Information Needed -- NEXT STEPS: REQUEST FOR COMMENT -- END NOTES -- PRIVACY & -- ONLINE ADVERTISING HEARING- CREWS TESTIMONY -- THE RISE OF PRIVACY AND CYBERSECURITY AS PUBLIC POLICY ISSUES -- WEB FUNCTIONALITY CONTINUES TO UNFOLD -- AT THE OUTSET: POLICY MUST DISTINGUISH BETWEENPUBLIC AND PRIVATE DATA -- PRIVACY LEGISLATION: PREMATURE AND OVERLY COMPLEX -- MARKETING IS NOT TODAY'S DOMINANT INFORMATION COLLECTION THREAT -- CONSUMERS ARE NOT POWERLESS: THE REDUNDANCYOF FTC STANDARDS -- "SELF-REGULATION" IS A MISNOMER -- Lessons from Personally Identifiable Data Use Can Inform Future Online Security Practices -- Expanding the Marketplace for Liability and Private Security Insurance -- A Positive Agenda for the Federal Government -- CONCLUSION: AFFIRMING PRIVATE SECTOR PRIMACY OVER INFORMATION PRACTICES -- APPENDIX: RELATED READING -- END NOTES -- PRIVACY & -- ONLINE ADVERTISING HEARING- DYKES TESTIMONY -- INTRODUCTION -- THE NEBUAD TECHNOLOGY AND ITS ADVERTISING OPERATIONS -- THE PRIVACY PARADIGM IN THE UNITED STATES AND NEBUAD'S PRIVACY PROTECTIONS -- CONCLUSION -- END NOTES -- PRIVACY & -- ONLINE ADVERTISING HEARING- HARRIS TESTIMONY -- I. SUMMARY -- II. UNDERSTANDING ONLINE ADVERTISING PRACTICES -- A. Contextual Advertising -- B. Behavioral Advertising -- C. The Evolution of Behavioral Advertising - More Data, More Data Sources -- III. THE PRIVACY RISKS OF BEHAVIORAL ADVERTISING -- IV. THE USE OF SENSITIVE INFORMATION FORBEHAVIORAL ADVERTISING. A. Personal Health Information - Increasingly Available Online -- B. Location Information - Not Always Protected by Current Law -- V. THE EMERGING USE OF ISP DATA FOR BEHAVIORAL ADVERTISING -- A. How ISP Data Is Used for Behavioral Advertising -- B. Privacy Implications of the Use of ISP Data for Behavioral Advertising -- C. Current Implementations May Interfere with Normal Internet Use -- D. Current Implementations May Violate Federal Law -- VI. THE LIMITS OF SELF-REGULATION -- VII. THE ROLE OF CONGRESS -- VIII. CONCLUSION -- APPENDIX A: SIMPLIFIED ILLUSTRATION OF A TRADITIONALONLINE AD NETWORK -- APPENDIX B: AN OVERVIEW OF THE FEDERAL WIRETAP ACT, ELECTRONIC COMMUNICATIONS PRIVACY ACT, AND STATE TWO-PARTY CONSENT LAWS OF RELEVANCE TO THE NEBUAD SYSTEM AND OTHER USES OF INTERNET TRAFFIC CONTENT FROMISPS FOR BEHAVIORAL ADVERTISING -- I. Wiretap Act -- A. Service Providers Cannot "Divulge" The Contents of Subscriber Communications, Except Pursuant to Limited Exceptions -- B. With Limited Exceptions, Interception Is Also Prohibited -- C. The Copying of Internet Content for Disclosure to Advertising Networks Constitutes Interception -- D. The "Necessary Incident" Exception Probably Does Not Permit the Interception or Disclosure of Communications for Behavioral Advertising Purposes -- E. While It Is Unclear Whether the "Business Use" Exception Would Apply to the Use of a Device Installed or Controlled by a Party Other than the Service Provider, the Exception Does Not Apply to the Prohibition Against Divulging a Subscriber's Communications -- F. The Consent Exception: The Context Weighs Heavily in Favor of Affirmative, Opt-In Consent from ISP Subscribers -- II. State Laws Requiring Two-Party Consent to Communication Interception -- A. Summary -- B. California -- C. The Implications of Kearney -- CONCLUSION -- END NOTES -- PRIVACY &. ONLINE ADVERTISING HEARING- HINTZE TESTIMONY -- I. ONLINE ADVERTISING AND THE ROLE OF USER DATA -- II. THE ONLINE ADVERTISING ENVIRONMENT -- III. MICROSOFT'S COMMITMENT TO PRIVACYIN ONLINE ADVERTISING -- A. Transparency -- B. Control -- C. Security -- IV. MICROSOFT'S SUPPORT FOR SELF-REGULATIONAND PRIVACY LEGISLATION -- V. CONCLUSION -- APPENDIX 1: MICROSOFT'S PRIVACY PRINCIPLES FOR LIVE SEARCH AND ONLINE AD TARGETING -- Principle I: User Notice -- Principle II: User Control -- Principle III: Search Data Anonymization -- Principle IV: Minimizing Privacy Impact and Protecting Data -- Principle V: Legal Requirements and Industry Best Practices -- APPENDIX 2: MICROSOFT'S PRIVACY NOTICE -- Microsoft Online Privacy Statement -- On This Page -- Supplemental Privacy Information -- Related Links -- Collection of Your Personal Information -- Use of Your Personal Information -- Sharing of Your Personal Information -- Accessing Your Personal Information -- Communication Preferences -- Display of Advertising -- Security of Your Personal Information -- Collection and Use of Children's Personal Information -- Use of Cookies -- Use of Web Beacons -- Controlling Unsolicited E-mail ("Spam") -- TRUSTe Certification -- Enforcement of This Privacy Statement -- Changes to This Privacy Statement -- Contacting Us -- APPENDIX 3: PRIVACY PROTECTIONS IN MICROSOFT'S AD SERVING SYSTEM AND THE PROCESS OF "DE-IDENTIFICATION" -- Introduction -- Overview of Ad Targeting -- Ad Targeting at MSN and Windows Live27 -- The Machine Unique ID (MUID) -- The Windows Live User ID (LiveID) -- The "Anonymous" ID (ANID) -- CONCLUSION -- APPENDIX 4: MICROSOFT'S COMMENTS TO THE FEDERAL TRADE COMMISSION -- I. Executive Summary -- II. Introduction -- III. Microsoft's Online Advertising Practices -- A. Principle I: User Notice -- B. Principle II: User Control. C. Principle III: Search Data Anonymization -- D. Principle IV: Minimizing Privacy Impact and Protecting Data -- E. Principle V: Legal Requirements and Industry Best Practices -- IV. Self-Regulatory Principles Should Apply to All Types of Online Advertising -- A. Entities Engaged in Online Advertising Activities Should be Transparent aboutTheir Practices and Protect the Data They Collect -- B. Third Parties Engaged in Online Advertising Across Multiple, Unrelated SitesShould Ensure Consumers Receive Notice of Their Activities -- C. Third Parties Engaged in Behavioral Advertising Should Offer Consumers a Choice About the use of Their Information for Such Purposes -- D. Third Parties Seeking to Merge Personally Identifiable Information with DataCollected Through Multi-Site or Behavioral Advertising Should be Subject to Additional Obligations. -- E. Third Parties Should be Required to Obtain Affirmative Express Consent beforeUsing Sensitive Personally Identifiable Information for Behavioral Advertising -- V. Reasonable Security and Limited Data Retention Obligations Should Apply to all Data Collected by Entities Engaged in Online Advertising -- A. Reasonable Security -- B. Limited Data Retention -- VI. The Commission Should Clarify That Material Changes May Warrant Different Levels of Notice and Consent -- A. Retroactive Changes -- B. Prospective Changes -- VII. Microsoft Does Not Use Data about Users' Online Activities for Purposes That Raise Privacy Concerns -- VIII. Conclusion -- END NOTES -- PRIVACY & -- ONLINE ADVERTISING HEARING- HORVATH TESTIMONY -- THE BENEFITS OF ONLINE ADVERTISING -- GOOGLE AND PRIVACY -- GOOGLE'S EFFORTS TO CONTINUE INNOVATING IN PRIVACY -- Comprehensive Federal Privacy Law -- Behavioral Advertising Principles -- Consumer Education -- Transparency and Choice in Display Advertising. Development of Technology to Empower Users.
9781613245392
Data protection -- Law and legislation -- United States.
Web usage mining -- United States.
Internet advertising -- Law and legislation -- United States.
Electronic books.
KF1263.C65 -- A2 2010eb
342.7308/58
Electronic Breadcrumbs : Issues in Tracking Consumers. - 1st ed. - 1 online resource (229 pages) - Business Issues, Competition and Entrepreneurship . - Business Issues, Competition and Entrepreneurship .
Intro -- ELECTRONIC BREADCRUMBS: ISSUES IN TRACKING CONSUMERS -- CONTENTS -- PREFACE -- BROADBAND PROVIDERS & -- CONSUMER PRIVACY HEARING- ATTWOOD TESTIMONY -- WHAT IS ONLINE BEHAVIORAL ADVERTISING? -- AT& -- T'S APPROACH TO ONLINE BEHAVIORAL ADVERTISING -- CALL TO ACTION -- END NOTES -- BROADBAND PROVIDERS & -- CONSUMER PRIVACY HEARING- SOHN TESTIMONY -- I. INTRODUCTION -- II. DEEP PACKET INSPECTION -- III. THE PRIVACY IMPLICATIONS OF DPI -- A. Purpose -- B. Collection -- C. Consent -- IV. ISP DISCLOSURES -- V. CURRENT LAW -- VI. FIXING THE LAW -- VII. CONCLUSION -- END NOTES -- BROADBAND PROVIDERS & -- CONSUMER PRIVACY HEARING- STERN TESTIMONY -- BROADBAND PROVIDERS & -- CONSUMER PRIVACY HEARING- TAUKE TESTIMONY -- FIRST, MEANINGFUL CONSENT -- SECOND, SECURITY PRACTICES -- THIRD, SAFEGUARDS FOR SENSITIVE INFORMATION -- FOURTH, CERTIFICATION -- HARBOUR ON SELF-REGULATORY PRINCIPLES FOR ONLINE BEHAVIORAL ADVERTISING -- I. IS THE CURRENT SELF-REGULATORY APPROACHADEQUATE TO PROTECT CONSUMERS? -- A. The Circumstances Supporting Appropriate and Effective Self-Regulation Are Not Present Here -- B. Consumers Lack the Information and Ability to Exercise Privacy Choices -- II. NEXT STEPS -- III. COMPETITION ASPECTS OF PRIVACY -- IV. COMMENTS ON STAFF REPORT -- A. First-Party and Contextual Advertising -- B. PII versus Non-PII -- C. Secondary Use -- D. Emerging Technologies -- V. CONCLUSION -- END NOTES -- LEIBOWITZ ON SELF-REGULATORY PRINCIPLES FOR ONLINE BEHAVIORAL ADVERTISING -- END NOTES -- LEIBOWITZ REMARKS ON BEHAVIORAL ADVERTISING -- END NOTES -- POSSIBLE SELF-REGULATORY PRINCIPLES REPORT -- BACKGROUND -- PROPOSED PRINCIPLES -- 1. Transparency and Consumer Control -- Issue -- Proposed Principle -- 2. Reasonable Security, and Limited Data Retention, for Consumer Data -- Issue -- Proposed Principle -- Issue -- Proposed Principle. 3. Affirmative Express Consent for Material Changes to Existing Privacy Promises -- Issue -- Proposed Principle -- 4. Affirmative Express Consent to (or Prohibition Against) Using Sensitive Data for Behavioral Advertising -- Issue -- Proposed Principle -- 5. Call for Additional Information: Using Tracking Data for Purposes Other Than Behavioral Advertising -- Issue -- Additional Information Needed -- NEXT STEPS: REQUEST FOR COMMENT -- END NOTES -- PRIVACY & -- ONLINE ADVERTISING HEARING- CREWS TESTIMONY -- THE RISE OF PRIVACY AND CYBERSECURITY AS PUBLIC POLICY ISSUES -- WEB FUNCTIONALITY CONTINUES TO UNFOLD -- AT THE OUTSET: POLICY MUST DISTINGUISH BETWEENPUBLIC AND PRIVATE DATA -- PRIVACY LEGISLATION: PREMATURE AND OVERLY COMPLEX -- MARKETING IS NOT TODAY'S DOMINANT INFORMATION COLLECTION THREAT -- CONSUMERS ARE NOT POWERLESS: THE REDUNDANCYOF FTC STANDARDS -- "SELF-REGULATION" IS A MISNOMER -- Lessons from Personally Identifiable Data Use Can Inform Future Online Security Practices -- Expanding the Marketplace for Liability and Private Security Insurance -- A Positive Agenda for the Federal Government -- CONCLUSION: AFFIRMING PRIVATE SECTOR PRIMACY OVER INFORMATION PRACTICES -- APPENDIX: RELATED READING -- END NOTES -- PRIVACY & -- ONLINE ADVERTISING HEARING- DYKES TESTIMONY -- INTRODUCTION -- THE NEBUAD TECHNOLOGY AND ITS ADVERTISING OPERATIONS -- THE PRIVACY PARADIGM IN THE UNITED STATES AND NEBUAD'S PRIVACY PROTECTIONS -- CONCLUSION -- END NOTES -- PRIVACY & -- ONLINE ADVERTISING HEARING- HARRIS TESTIMONY -- I. SUMMARY -- II. UNDERSTANDING ONLINE ADVERTISING PRACTICES -- A. Contextual Advertising -- B. Behavioral Advertising -- C. The Evolution of Behavioral Advertising - More Data, More Data Sources -- III. THE PRIVACY RISKS OF BEHAVIORAL ADVERTISING -- IV. THE USE OF SENSITIVE INFORMATION FORBEHAVIORAL ADVERTISING. A. Personal Health Information - Increasingly Available Online -- B. Location Information - Not Always Protected by Current Law -- V. THE EMERGING USE OF ISP DATA FOR BEHAVIORAL ADVERTISING -- A. How ISP Data Is Used for Behavioral Advertising -- B. Privacy Implications of the Use of ISP Data for Behavioral Advertising -- C. Current Implementations May Interfere with Normal Internet Use -- D. Current Implementations May Violate Federal Law -- VI. THE LIMITS OF SELF-REGULATION -- VII. THE ROLE OF CONGRESS -- VIII. CONCLUSION -- APPENDIX A: SIMPLIFIED ILLUSTRATION OF A TRADITIONALONLINE AD NETWORK -- APPENDIX B: AN OVERVIEW OF THE FEDERAL WIRETAP ACT, ELECTRONIC COMMUNICATIONS PRIVACY ACT, AND STATE TWO-PARTY CONSENT LAWS OF RELEVANCE TO THE NEBUAD SYSTEM AND OTHER USES OF INTERNET TRAFFIC CONTENT FROMISPS FOR BEHAVIORAL ADVERTISING -- I. Wiretap Act -- A. Service Providers Cannot "Divulge" The Contents of Subscriber Communications, Except Pursuant to Limited Exceptions -- B. With Limited Exceptions, Interception Is Also Prohibited -- C. The Copying of Internet Content for Disclosure to Advertising Networks Constitutes Interception -- D. The "Necessary Incident" Exception Probably Does Not Permit the Interception or Disclosure of Communications for Behavioral Advertising Purposes -- E. While It Is Unclear Whether the "Business Use" Exception Would Apply to the Use of a Device Installed or Controlled by a Party Other than the Service Provider, the Exception Does Not Apply to the Prohibition Against Divulging a Subscriber's Communications -- F. The Consent Exception: The Context Weighs Heavily in Favor of Affirmative, Opt-In Consent from ISP Subscribers -- II. State Laws Requiring Two-Party Consent to Communication Interception -- A. Summary -- B. California -- C. The Implications of Kearney -- CONCLUSION -- END NOTES -- PRIVACY &. ONLINE ADVERTISING HEARING- HINTZE TESTIMONY -- I. ONLINE ADVERTISING AND THE ROLE OF USER DATA -- II. THE ONLINE ADVERTISING ENVIRONMENT -- III. MICROSOFT'S COMMITMENT TO PRIVACYIN ONLINE ADVERTISING -- A. Transparency -- B. Control -- C. Security -- IV. MICROSOFT'S SUPPORT FOR SELF-REGULATIONAND PRIVACY LEGISLATION -- V. CONCLUSION -- APPENDIX 1: MICROSOFT'S PRIVACY PRINCIPLES FOR LIVE SEARCH AND ONLINE AD TARGETING -- Principle I: User Notice -- Principle II: User Control -- Principle III: Search Data Anonymization -- Principle IV: Minimizing Privacy Impact and Protecting Data -- Principle V: Legal Requirements and Industry Best Practices -- APPENDIX 2: MICROSOFT'S PRIVACY NOTICE -- Microsoft Online Privacy Statement -- On This Page -- Supplemental Privacy Information -- Related Links -- Collection of Your Personal Information -- Use of Your Personal Information -- Sharing of Your Personal Information -- Accessing Your Personal Information -- Communication Preferences -- Display of Advertising -- Security of Your Personal Information -- Collection and Use of Children's Personal Information -- Use of Cookies -- Use of Web Beacons -- Controlling Unsolicited E-mail ("Spam") -- TRUSTe Certification -- Enforcement of This Privacy Statement -- Changes to This Privacy Statement -- Contacting Us -- APPENDIX 3: PRIVACY PROTECTIONS IN MICROSOFT'S AD SERVING SYSTEM AND THE PROCESS OF "DE-IDENTIFICATION" -- Introduction -- Overview of Ad Targeting -- Ad Targeting at MSN and Windows Live27 -- The Machine Unique ID (MUID) -- The Windows Live User ID (LiveID) -- The "Anonymous" ID (ANID) -- CONCLUSION -- APPENDIX 4: MICROSOFT'S COMMENTS TO THE FEDERAL TRADE COMMISSION -- I. Executive Summary -- II. Introduction -- III. Microsoft's Online Advertising Practices -- A. Principle I: User Notice -- B. Principle II: User Control. C. Principle III: Search Data Anonymization -- D. Principle IV: Minimizing Privacy Impact and Protecting Data -- E. Principle V: Legal Requirements and Industry Best Practices -- IV. Self-Regulatory Principles Should Apply to All Types of Online Advertising -- A. Entities Engaged in Online Advertising Activities Should be Transparent aboutTheir Practices and Protect the Data They Collect -- B. Third Parties Engaged in Online Advertising Across Multiple, Unrelated SitesShould Ensure Consumers Receive Notice of Their Activities -- C. Third Parties Engaged in Behavioral Advertising Should Offer Consumers a Choice About the use of Their Information for Such Purposes -- D. Third Parties Seeking to Merge Personally Identifiable Information with DataCollected Through Multi-Site or Behavioral Advertising Should be Subject to Additional Obligations. -- E. Third Parties Should be Required to Obtain Affirmative Express Consent beforeUsing Sensitive Personally Identifiable Information for Behavioral Advertising -- V. Reasonable Security and Limited Data Retention Obligations Should Apply to all Data Collected by Entities Engaged in Online Advertising -- A. Reasonable Security -- B. Limited Data Retention -- VI. The Commission Should Clarify That Material Changes May Warrant Different Levels of Notice and Consent -- A. Retroactive Changes -- B. Prospective Changes -- VII. Microsoft Does Not Use Data about Users' Online Activities for Purposes That Raise Privacy Concerns -- VIII. Conclusion -- END NOTES -- PRIVACY & -- ONLINE ADVERTISING HEARING- HORVATH TESTIMONY -- THE BENEFITS OF ONLINE ADVERTISING -- GOOGLE AND PRIVACY -- GOOGLE'S EFFORTS TO CONTINUE INNOVATING IN PRIVACY -- Comprehensive Federal Privacy Law -- Behavioral Advertising Principles -- Consumer Education -- Transparency and Choice in Display Advertising. Development of Technology to Empower Users.
9781613245392
Data protection -- Law and legislation -- United States.
Web usage mining -- United States.
Internet advertising -- Law and legislation -- United States.
Electronic books.
KF1263.C65 -- A2 2010eb
342.7308/58